William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips

William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips427 No Cost and Low Cost Marketing Strategies, Tactics, and TipsThis book is incredible. You need to get hip to ALOT of marketing quick? Here’s the source. The title is self explanatory. But this guy has obviously studied Jay Abraham, Dan Kennedy and others.You’d actually have to crazy not to get this book if you own or associate with businesses and are always looking for ways to improve and increase revenue.Here’s the Table of Content, I’ll let it speak for itself:1. Marketing is a process, not an eventGet William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips download2. There are only three ways to grow a business3. Marketing is the best way to gain the highest leverage4. Don’t try to tell the market what it wants – let the market tell you5. Changing and developing your mindset6. Non-traditional marketing7. Develop a flexible marketing plan8. There is no “right” or “wrong”9. U.S.P. – unique selling proposition10. Demand measurable results from every ad you run11. Don’t stop doing what works12. Lifetime value of a customer13. Avoid the 17 most common marketing mistakes14. Get a computer for business use only15. Holding a customer’s check until they are satisfied16. Background Radio Versus Foreground Radio17. A “tax-sheltering” marketing technique18. Tell your prospect exactly what satisfaction looks like19. Direct mail20. Referrals21. Educate the consumer22. Listening – be Interested Rather than Interesting23. Risk Reversal24. Write copy to one person at a time25. The best way to learn is by doing26. Current customers27. A Great Line to Add to Your Mailer28. Write a book29. Study marketing books, tapes, etc. – always keep learning30. Realize that BizLearning is Both an Audio and Video medium31. Give a Monthly Bonus to Your Top Producers32. Exactly who is your ideal potential customer/client?33. Become a preferred provider34. The Best and Worst Pages on the Internet35. Overcoming buyer’s remorse36. Save “White Mail”37. Never Underestimate the Intelligence of the Reader and38. New Ideas From Strange Sources39. Revelations come to different people in different ways40. Don’t Let Graphics or Pictures Overpower Your Message41. Testing42. Sell a customer what he needs, not what you want him to buy43. Always state an expiration date for your offer44. Having Passion About Your Business45. Use marketing combinations46. Psychic satisfaction can be more motivating than financial gain47. Diversify your marketing48. Realize it’s the profit which counts – not the profit margin49. One-step versus two (or more) step marketing50. Make every marketing effort pay its own way51. Develop a mastermind network52. Offer free information reports53. Rent or joint venture your own mailing list54. Optimization55. Lock in sales in advance by using GTC56. Stress the benefits, not the features57. Targeting58. Understand and address59. Computer global search and replace60. People will read long copy61. Never run “institutional” or image ads62. It’s about 6 times as expensive to get a new customer than to resell a prior one63. What’s in it for me?64. Use simple words65. Discover the hidden assets within your business66. Partial Payments67. The “assumptive” letter68. Follow up on all leads69. Breakeven on the front end to get the back end70. Use Confirmation Emails on on-line Auctions71. Address What Customers Are Frustrated72. Creative “scarcity”73. Check Out On-line Auction, Classified Ads, Used Bookstores, and Yard Sales for Used Marketing Books, Tapes74. Teaser Copy75. Door hangers76. Use “tie-downs”77. Self Publishing Tips78. Use specific facts and figures, not generalities79. “Spying”80. Study other ads, sales letters, etc.81. Use flip charts for your presentations82. When it Works Don’t Change it83. Non-active customers84. Home pages on the internet85. Catalogs86. Realize that life is like a moving parade87. Hold a private customer sale88. Bumps and upsells89. Position yourself as an expert in your field90. Testimonials91. Put a “Hit Counter” on your Webpage and Each On-line92. Background Radio Versus Foreground Radio93. Employee incentives94. Try a mail-merge computer program95. Interview your customers96. Avoid 7’s in prices97. No Fancy Offices are Needed For Mail Order98. The Best and Worst Pages on the Internet99. A Great Line to Add to Your Mailer100. Listening – be Interested Rather than Interesting101. No Fancy Offices are Needed For Mail Order102. Implementation is the key103. Don’t Be in a Big Hurry104. Give a Monthly Bonus to Your Top Producers105. Complaint/comment box106. The more you give, the more you gain107. When you say you will do something – do it108. Subscribe to trade publications109. Learn to listen and observe110. Use Pictures Rather Than Line Drawings111. Never rush marketing112. Sales training113. Be interested, rather than interesting114. Consider using temporary help115. Spend more time on headlines than on body copy116. Attach Stamps Crooked to Your Promotional Mailings117. Use a PS in every sales letter118. 80% of people who inquire never hear from a salesperson119. Reply Coupon Size120. Never Underestimate the Intelligence of the Reader and121. Profit Margins122. Learn From Others Mistakes123. Join Internet Forms & Newsgroups124. Advertorials125. Senior Citizen Discounts126. Open hours127. Try the word “because”128. Trade names with other merchants129. Joint venture deals and host-beneficiary relationships130. Use a coupon/order blank as an additional sales tool131. Gift or card on customer’s birthday132. Personalized letters133. Pricing134. Write down a benefits list135. Self-mailers136. Write a newsletter137. Having great service138. Fax on demand139. Is a picture worth a thousand words in marketing?140. Constantly be open to new ideas141. Advertising specialties142. Consistency143. Publish a Book Without Actually Writing It144. It’s just like having a merchant credit card account145. People buy results, not products146. Trade Shows147. Good service is148. Make each customer feel unique149. Factoring150. Try “third person” writing151. The most powerful words and short phrases to use in selling152. The value of a product or service153. Are there products a customer may buy154. Loss Leaders155. Is there another firm which would benefit more156. Record your sales person’s sales pitches157. Statement stuffers158. Email159. Past successes160. Bulk-Rate Versus First Class Mailing161. Motion displays162. Save “White Mail”163. Start an “information hot line”164. Professional ethics165. Print a flyer for another merchant – your ad on the back166. Know your competition167. Reprint ads for a flyer168. Commitment169. Trial periods & samples170. New Ideas From Strange Sources171. Find multiple uses for your marketing materials172. Swipe file173. “Regional editions” of national publications174. Sales at slow times175. Gift certificates176. Offer an internet newspaper subscription177. The purpose of graphics178. Slowing customer attrition179. Lead prospects step by step to the next selling procedure180. Do not exaggerate181. Dress a person in an animal suit182. People are silently begging to be led183. You are really in three businesses184. Offer in house financing185. Have someone review your copy186. Make a “mock-up” of your complete sales package187. The Greatest Ideas in the World Won’t Work Unless you work them188. An Interesting Way to Write a Book Without Actually Writing It189. Audio tapes190. Special events191. Car door signs192. Party plan193. Any excuse for a sale is ok – just tell the people why194. Creative emulation195. Classified ads196. Internet chat rooms197. It only takes one idea to make something worthwhile198. Your copy must be long enoughGet William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips download199. Barter200. Let your sub-conscience mind work201. Mention a slight disadvantage in your sales letter202. Window signs203. Radio talk shows204. Rolodex review205. Be Very Careful if You Hire People on a Contract Basis206. Subscribe to no cost internet marketing ezines207. Have everyone in your organization thoroughly know your products/services208. Phone demeanor209. Use Key Words When You Submit Your Webpage to Internet Indexes and Search Engines210. Database marketing211. You Have An Advantage over IBM212. The use of other sales representatives213. You must value and respect yourself and what you offer214. Video tapes215. Hold your own seminar216. Instill customer confidence in your company217. Movie theater ads218. Customer discount card219. Accept credit cards220. Answer all Inquiries Promptly221. Don’t be afraid to eliminate marketing methods which are not working223. Quality224. Treat marketing as an investment, not an expense225. Surveys226. Mentors227. Bonus offers228. Who else may be serving your target audience?229. Using free gift certificates to promote your business230. Contests and drawings231. Establish a specials/sales board232. Answer all Inquiries Promptly233. Marketing on phone hold234. No Fancy Office Needed for Mail Order235. Flea markets236. Avoid the esthetics of white space in advertising237. The change in BizLearning advertising238. Competitiveness239. Free internet classified advertising240. The Purpose of Advertising is Not to Entertain241. Christmas cards/letters242. Combination sales243. Card decks244. Donate a product(s) to a PBS fund-raising auction245. Invoices and receipts246. Business cards247. Using your distribution channels248. Matchbooks249. People really want to solve problems250. Daily specials251. Use Upper and Lower case letters in headlines252. Excitement, enthusiasm, and passion253. Read your copy aloud in order the check the “flow”254. Become a guest speaker255. Don’t just cut the price – tell the people why256. Delay invoicing257. Home study courses258. Use sales scripts – test and compare259. Create your marketing calendar260. Stand up when doing a radio interview or making a recording261. Review your idea jogger often262. “Dots” are the only permissible graphics for lists263. Co-op advertising funds264. There are no rules265. Persistence266. Point of purchase sales267. Use short paragraphs in your copy268. Direct mail postcards269. Right hand versus left hand print page placement270. Conference calls271. Telemarketing272. Use a thesaurus when writing your copy273. In sales letters don’t end a page with a period.274. Don’t burn your bridges275. Sell notes of another person’s seminar276. 800/888 Numbers277. Gift baskets278. Rebates.279. Clowns280. Restaurant placemats281. Put your address and telephone number on audio and video tapes you produce282. Space ads283. Establish a club or organization284. Offer information on a computer disk285. Refreshments286. Remove sales signs promptly upon expiration287. Add more back end products/services288. Answering machines/services289. Is your business seasonal?290. Use serif typefaces291. Never argue with a prospect292. Explore the possibility of using “bird dogs”293. Change from being reactive to proactive294. Honor other store’s coupons and ad prices295. Turn negative comments and returns into sales296. Second prize winner in a contest with only one winner297. Profit MarginsGet William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips download298. Consignments299. Tie in with holidays300. Ice cream socials301. Manufacturer’s coupon board302. Don’t use words instead of numbers in303. Thinking outside the box304. Your sales force305. Conventions306. Inserts307. Movie theater ads308. BizLearning advertising309. Stationery310. Sidewalk sales311. Write the same way people talk312. Renting mailing lists313. Product demonstrations314. Develop and use a daily action list315. Logo316. Roadside stands317. Restroom ads318. Using “soft” dollars in barter319. Per inquiry and per sale advertising320. Multiple pillars of marketing321. Using non-profit organizations322. Ads on benches323. Remnant space advertising324. Smile325. Don’t Let Graphics or Pictures Overpower Your Message326. Bulletin boards327. Use applied common sense328. A Christmas party for your customers329. Streamers and banners330. Overcome procrastination331. The internet levels the playing field332. Inside signs and displays333. Consultations334. Licensing335. Ethically exploit other’s centers of influence336. Balloons337. Gaining pre-emptive advantage338. Bulletin boards339. Make the transition from limitation to possibility340. Hold a workshop or lecture341. Write a column for a newspaper342. Endorsements343. Your market niche344. Speed in filling orders345. Is a webpage or a website for you?346. Publicity347. Tie in with a new movie348. Your competitors are not your “enemies”349. Study and use one (or more) of the best headlines350. Yellow page ads351. Customer Empathy352. Print your own coupons353. Carry a tape recorder and/or a pen and a notepad354. Listen and have others listen to your audio tapes before duplicating them355. Take one boxes356. Fairs357. Outside signs358. Public domain information359. Hold a charity event360. Can you cut your overhead?361. Cash flow362. Keep track of you key codes363. Always use a P.S. in every sales letter364. T-Shirts365. Window signs366. Impulse sales367. Having Passion About Your Business368. Send a letter with your brochure or catalog369. Issue rain checks with a bonus370. Sponsor a team371. Realize that BizLearning is Both an Audio and Video medium372. Use Pictures Rather Than Line Drawings373. People buy on an emotional, not a rational, basis374. Radio advertising375. Does your business have excess capacity?376. Your clerks are extremely important to your success377. Review the yellow pages378. The best day to run space ads.380. Use “bullets” in ads and sales letters381. Visit other stores382. Closeout/special tables/bins383. Tie-in with sports384. Use a VCR for in-store promotionsGet William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips download385. Outdoor billboards386. Create a specials board387. Free web pages on the internet388. A person with a shopping cart,389. Set up an “in-house” advertising agency390. Sales of slow moving and overstocked merchandise391. It does not matter where an idea comes from392. Learning by repetition393. Customer “hot buttons”394. Stay in touch with your best customers monthly – automatically395. An Easy Yet Powerful Introduction396. You may use our back end information products397. Certified mail398. Complete the “Marketing Audit”399. A great source for marketing information400. “Teaser copy” versus “non-teaser copy” on your envelopes401. People have a desire to collect402. My favorite mentors, gurus, and networkers403. “Thank You!” adds so much404. Can you expand your product?405. Fedex and other overnight delivery services406. A great way to cut down on buyer’s remourse407. The best and worst days and times to mail sales letters408. The last person to impact your customer or potential409. Three line versus four line addresses410. Recognize possible objections411. Copy others ads and letters by HAND412. Don’t give the customer or prospect too many choices413. The dollar bill letter414. As postal rates go up – direct mail results may just get better415. Post Office Box versus a street address416. The easiest way to increase your business with very little risk to you417. Each person has his/her own way of keeping records418. Mail an acknowledgement when you receive an order419. Your offer can never be too long – only too boring420. When writing copy, ask “So what … who cares what’s in it for me?”421. “BS” versus “quality information” seminars422. “False” guarantees423. A possibly strange sounding ad or letter:424. Using the power of “pessimistic” selling425. People want to belong426. Overwhelming your customers and prospects427. Most people need a “push”Get William R Clark – 427 No Cost and Low Cost Marketing Strategies, Tactics, and Tips download