Under The Influence – Terry O’Reilly

About the showBack in 2005, I was at a lunch with three good friends from the radio business. Over a few beers, one of those friends, Larry MacInnis, said, “You know, Terry, if you were to break your annual creative radio seminar into smaller pieces, it would make an interesting radio show.”See, once a year, I would stage a big radio event, and invite about 200 young copywriters to a theatre. Over the course of the day, I would teach them how to produce creative radio commercials.But I had never thought of turning it into a radio series.So I laughed and said to Larry, “Who would run a radio show like that?” He paused, and said, “The CBC.”To which I replied, “You mean the advertising-free CBC? The network people flee to in order to avoid advertising? That network?”“Yeah,” he said.Well, this year will mark the 15th anniversary of that radio show airing on CBC and Sirius Satellite.It began as a 10-episode summer replacement series in 2005. Co-created with Mike Tennant, the show was titled O’Reilly On Advertising. The program explored the world of advertising in a fun and irreverent way. Response was so positive – so quickly – that CBC asked us to stay on and produce a total of 25 episodes that first year.When CBC wanted the show to come back in 2006, we decided to recalibrate the series, take a longer view, and re-christened it, “The Age of Persuasion.”The program looked at all aspects of advertising, from copywriting, to radio commercials, to TV commercials, to direct mail, to the history of advertising – then broke it all down – and took listeners behind the walls of advertising agencies and big brands.The audience responded and grew with each season. By 2010, we were averaging about 450,000 listeners per week.Around the same time, the show was picked up by WBEZ in Chicago, and our American audience started to grow.Master Episode ListUnder The Influence: Season 9Same Bat Time, Same Bat Channel: Marketing TV ShowsGoliath Meet David: Small Brands That Beat The Big BoysPutting Fans In Stands: How Sports Teams Sell TicketsSound + Vision: Album Covers As MarketingSound + Vision: Album Covers As Marketing, Pt. IISet Jetting: Film Locations As Tourism MarketingGetting Personal In The Classifieds (Repeat, Season I)The Name Game: Brand Names In Different CountriesSearch Parties: The Relentless Hunt For New CustomersCome Fly With Me: Airports Are Now BrandsFor Better or For Worse: Wedding MarketingStriking Images: Matchbook Advertising (Repeat, Season I)Lend Us Your Ears: The Intimate Art of ASMR MarketingThumbs Up or Thumbs Down: The New World of Online ReviewsTakes a Licking and Keeps On Ticking: Advertising Torture TestsBrand Envy 2020Movie Merchandising (Repeat, Season V)Talk Ain’t Cheap: How Conversations Impact BusinessFlip, Flop or Fly: The World of Test MarketsSetting The Table: Best Opening StoriesFix It Again, Tony: Brand NicknamesSame Bat Time, Same Bat Channel: Marketing TV Shows (Repeat, Season IX)Bookmarks 2020Branding A DiseaseYou Must Remember This: The Mandela EffectAsk Terry 2020Under The Influence: Season 8Under The Influence: Season 7Under The Influence: Season 6Under The Influence: Season 5Under The Influence: Season 4Under The Influence: Season 3Under The Influence: Season 2Under The Influence: Season 1The Age of Persuasion: Season 5The Age of Persuasion: Season 4The Age of Persuasion: Season 3The Age of Persuasion: Season 2The Age of Persuasion: Season 1O’Reilly on AdvertisingIn 2010, my series co-creator, Mike Tennant, went on to pursue other projects. It was as good a time as any to reboot and rebrand, as so much had changed in the world of marketing since 2005.So Age of Persuasion continued for one more year, then in 2012, the show expanded to take a much wider look at – not just advertising – but the expanding world of marketing. With that refocus, the show changed its name to become, “Under The Influence.”Since that change, our audience numbers took a big jump. We have over a million listeners per week in Canada alone, and our podcast has been downloaded over 35 million times. We also have a sizable audience abroad, with listeners in countries as far away as Britain, Germany, France, Ireland, Sweden, Australia, Japan, China, Philippines and Mexico.In 2011, iTunes named the show the Best New Podcast of the year.iTunes named Under The Influence one of the Best Podcasts of 2015.And again in 2019, we were named one of Apple Podcasts Most Popular Shows Overall.And believe it or not, we just surpassed our 300th episode.Who knew?Besides Larry MacInnis, of course.Master Episode ListUnder The Influence: Season 9Same Bat Time, Same Bat Channel: Marketing TV ShowsGoliath Meet David: Small Brands That Beat The Big BoysPutting Fans In Stands: How Sports Teams Sell TicketsSound + Vision: Album Covers As MarketingSound + Vision: Album Covers As Marketing, Pt. IISet Jetting: Film Locations As Tourism MarketingGetting Personal In The Classifieds (Repeat, Season I)The Name Game: Brand Names In Different CountriesSearch Parties: The Relentless Hunt For New CustomersCome Fly With Me: Airports Are Now BrandsFor Better or For Worse: Wedding MarketingStriking Images: Matchbook Advertising (Repeat, Season I)Lend Us Your Ears: The Intimate Art of ASMR MarketingThumbs Up or Thumbs Down: The New World of Online ReviewsTakes a Licking and Keeps On Ticking: Advertising Torture TestsBrand Envy 2020Movie Merchandising (Repeat, Season V)Talk Ain’t Cheap: How Conversations Impact BusinessFlip, Flop or Fly: The World of Test MarketsSetting The Table: Best Opening StoriesFix It Again, Tony: Brand NicknamesSame Bat Time, Same Bat Channel: Marketing TV Shows (Repeat, Season IX)Bookmarks 2020Branding A DiseaseYou Must Remember This: The Mandela EffectAsk Terry 2020Under The Influence: Season 8Under The Influence: Season 7Under The Influence: Season 6Under The Influence: Season 5Under The Influence: Season 4Under The Influence: Season 3Under The Influence: Season 2Under The Influence: Season 1The Age of Persuasion: Season 5The Age of Persuasion: Season 4The Age of Persuasion: Season 3The Age of Persuasion: Season 2The Age of Persuasion: Season 1O’Reilly on AdvertisingUnder the Influence Returns to the Airwaves January 2, 2020CBC RADIO ONE:Thursdays at 11:30amSaturdays at 11:30amWBEZ CHICAGOSaturdays at 6:30am (yawn)PodcastA new podcast drops every Wednesday at midnight, the first of the season being Jan 1.Listen on your favourite Podcast app, including:AppleGoogle PodcastsSpotifyStitcherPodbeanOr, listen on demand via the CBC website or the CBC Listen appFun FactsWe currently have over a million radio listeners per week in Canada.…and over 35 million podcast downloads since 2012.We create three versions of each episode:1. CBC/WBEZ Chicago2. Podcast for iTunes3. Sirius Satellite RadioIt takes 12 hours to record and mix each 27 minute episode.There are four researchers on the team. One researcher is assigned per episode. The research for each show is split between Terry and that researcher.Each episode requires 30-40 hours of research.It takes Terry three days to write an episode.We are always juggling four episodes: One is being researched, one is being written, one is being recorded, and one is being revised for air.24 original episodes are aired each season. Two episodes per season are encore broadcasts of popular episodes from previous seasons.From our first season in 2005 to the end of the 2018 season, we will have produced 296 episodes (O’Reilly on Advertising + Age of Persuasion + Under The Influence)One podcast (Unforeseen Circumstances: How Companies Are Affected By Chance) was recorded in front of a live studio audience.There are no interviews on our radio show, except one single episode titled: “So You Want To Be A Voice Actor” from O’Reilly on Advertising, Episode 2.A free Digital Box Set of the Under the Influence archives is now available wherever you download your podcasts.Under The Influence is produced by the Apostrophe Podcast Company. It is a family business.Get Under The Influence – Terry O’Reilly , Only Price $37Tag: Under The Influence – Terry O’Reilly  Review. Under The Influence – Terry O’Reilly  download. Under The Influence – Terry O’Reilly  discount.