TURNING SEARCHES INTO TRAFFIC – Justin Borge

TURNING SEARCHES INTO TRAFFIC – Justin Borge.Start HereIntro to Course•2 minsHow to Get Help & Make Requests1. Getting Set UpWe walk you through setting up the exact template we use for our paying clients, then give you a tour of how to use Ahrefs, the main tool we’ll be focusing on throughout the rest of the course.Installing Our Google Sheets Template•1 minA Note on Free Trials •2 minsAhrefs Keyword Research Overview•13 mins2. Identifying Your True CompetitorsThe first step in completing your spreadsheet is to identify the *right* competitors to analyze. We never skip these three methods.Ask Your Client Directly (using these questions)•6 minsUse Sparktoro to Find Sites Your Audience Trusts•3 minsUse Ahrefs to Find Competing Domains•2 mins3 Creating a Master List of Everything Your Competition Ranks ForOnce you’ve identified the right competitors to analyze, it’s time to export all their SEO data into an organized, searchable Master List. Find a term you want to rank for? Use the Master List to open the exact page on your competitors site to take notes on what you can do better.Exporting (Relevant) SEO Data Per Each Competitor•8 minsAdding the Data to Google Sheets, Removing Duplicates and Organizing•10 minsStylizing, Formatting, and Making the Data Readable•6 minsHow to Interpret The Master List (and put it to good use)•6 mins4. Planning Your Marketing Funnel Around Easy-To-Rank-For KeywordsReviewing the structure of a Marketing Funnel, then walking through the process of organizing each phase of yours based around traffic-driving keyword opportunities.Importing Your Master List Into Ahrefs to Make it Filterable•5 mins Resource: Save this Funnel Image•94.2 KBApplying Informational Intent Filters and Exporting Back Into Google Sheets•8 minsApplying Commercial Intent Filters and Exporting Back Into Google Sheets•7 minsOrganizing the Data and Making Each Tab Readable•10 minsGet immediately download Justin Borge – TURNING SEARCHES INTO TRAFFIC5. Creating an Expert-Level Content StrategyIt’s one thing to come up with a bunch of data. It’s another thing to actually be confident interpreting said data, then knowing exactly how to put it to good use.What Topic Clusters Are and Why They’re Important for Growing Your TrafficHow to Plan a Topic Cluster Using Your Completed Spreadsheet•13 mins6. Estimating ROI in SEO and Content MarketingForecasting ROI is often an abstract hurdle for SEO pros, while managing expectations is crucial for avoiding disappointed clients. Everyone needs to be on the same page about how long it might take to see substantial results and how those results can reasonably be forecasted (to justify the up-front investment).In this section you’ll learn how we go about projecting future traffic, and most importantly, future earnings for the businesses we consult for. Be conservative in your estimates, demonstrate you know what you’re doing and leave room for them to be surprised by your successes down the road. It’s always better to under-promise and over-deliver than vice versa.Using the ROI Calculator•6 minsAre you interested in? TURNING SEARCHES INTO TRAFFIC – Justin Borge Download, turning searches into traffic, turning searches into traffic articles, turning searches into traffic alerts, turning searches into traffic apps, turning searches into traffic a crucial consideration is. Purchasing TURNING SEARCHES INTO TRAFFIC – Justin Borge course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.