Truth Seminar 2020

Are you drastically underperforming your potential… even though you’re doing exactly what everybody else says are the right things?Maybe your business really is different.What if YOU are The One to rewrite the rules?Maybe the RIGHT things for most people are the WRONG things for you.Dear Marketing Professional:January. Blizzard in Chicago. A foot of snow with snowplows and snowdrifts and snarled commuter traffic.Michael Neal flew into O’Hare anyway for a Private Client Group session. We warmed our palms with hot coffee on a very cold morning.We only had four hours… but for the first time he began attacking his problem from the bottom of the swamp instead of the middle.A well-trained marketer, Michael had been programmed to believe his #1 focus should be marketing. But once I examined his business, I saw that if he got the ENGINE of his business right, the marketing would very nearly take care of itself. The copy would write itself. The fish would jump into the boat.All he really needed to work on was the core engine.Many marketing problems, if they are solvable (!!!), can be solved in days or weeks. But…Some marketing problems are NOT solvable.Period.No marketing plan in the world will propel Barnes & Noble past Amazon.The reason Barnes & Noble can’t out-market Amazon is: Amazon’s engine is a million times superior. Good marketing tells you what an engine should deliver…whether you have a killer proposition… if you are tuned into the desires of your customers… gives you the elements of a good sales story… reveals good or bad metrics… but good marketing does not an engine make.Amazon is not a marketing tactic. Amazon is an engine meticulously built then marketed well. Reinforced by a dozen dimensions of Network Effect.Because of competition, I can’t divulge full details on Michael’s business. Michael’s engine was a results-delivery system that performed the core service for his clients. It needed to be Network Effect focused – and up to this point, it wasn’t.Had he focused on marketing, he would have been feeding oxygen and gasoline into a broken engine.The problems I advised Michael to solve took months to work through. Much harder than most marketing problems. The next major milestone in his journey took him until May. But then suddenly Michael had the ability to deliver a result for his customer that was 3X faster, with 1/3 the failure rate of ANY OTHER player in his industry.His offer is measurably, objectively 9X superior to his next closest rival. He slashed transaction time from 2-4 weeks to 2-4 days… and spiked the clients’ success rate from 55% to 90%.Even in beta, with a small number of clients coming through, clients are absolutely ECSTATIC. Over the moon happy with results, with a gorgeous ratio of testimonials and referrals.So… in June we told him to take the foot off the “fix the engine” gas pedal and shift his emphasis to marketing.Next step: A repeat of the Miracle of Michael Strickland.I helped Michael Strickland become the lead dog in the car shipping business, building a moat around his castle no competitor can penetrate. When he came to us, he was just another affiliate marketer of auto shipping, with a somewhat better infrastructure and somewhat better Google campaign than the other guys. Now he’s a titan.Those reviews are KILLER Network Effect.At Truth Seminar, Michael Neal summarized his incredible progress – and warned the audience:Get Truth Seminar 2020 – Anonymous, Only Price $97“Perry won’t permit you to solve problems from the middle.”The person who best put Truth Seminar into words was my transcriptionist Becki Maxon. Becki has transcribed thousands of business trainings and programs. She normally sends us our transcripts without comment.But this time Becki wrote me and said:I just finished transcribing Truth Seminar and had to write you a quick note. The term “world-class” applies very rarely. You absolutely put on a world-class event.You have created a very unique culture. It’s been so interesting to watch Planet Perry evolve – as all of you shared stories of heart, soul, faith, family, and education all tied into the risks and rewards of entrepreneurship and business as artistry, because all of life is integrated. (It was so great to see your whole family at the end, too.)Most gurus teach you to kill the Grendel monster. You kill Grendel and throw a big celebration. Marketing guru collects his check and walks away in a ticker tape parade of warm accolades…Then two weeks later, Grendel’s mother kicks down your door and kills 17 of your soldiers. She is MAD. You wake up the next morning to dead bodies strewn all over your mead-hall. Morale is at an all-time new low and your subjects are furious with you.Congratulations, you are king of a demoralized kingdom with blood and corpses all over the place.Maybe it’s time to use a different approach.I worked with a small, fledgling, but fast-growing firm, Refresh Smart Home, and they’ve become the largest Google NEST installer in the world. We increased their conversion rate from 8% to 40% in under nine months. They doubled their business last year. I interviewed them at Truth Seminar.Roundtable Member Shanyn Stewart has quadrupled the size of Advanced Accounting in the last two years – and doubled her profits.I’ve de-constructed and re-invented …GoogleFacebook80/20Business strategyEvolutionTheologyPsychologyAcousticsManufacturingMathematicsMarketing…and across 100+ industries, as I’ve helped thousands of clients re-invent their businesses, careers and professions.“Loan Builder,” which you now see every time you log in to PayPal, is a business born in Planet Perry. PayPal purchased it from Ed Harycki for a fortune. Now one of the biggest lenders in the world today, they’ve axis-shifted the banking industry.There is a common formula behind all of these: Axis Shift…but I’ve never explained how it works until now. Before now, I couldn’t.Each of the above innovations – from deconstructing Google to reinventing 80/20 to creating the Marketing DNA test – each shares a single common problem-solving innovation formula.At Truth Seminar, I broke that formula down into 16 definite steps. Each step is a jackhammer that cracks open hard granite.True innovations always involve some clever form of subtraction. What are you going to leave out? Any idiot can add… most folks can multiply… but subtracting and dividing is the magic. It’s also hard. Never comes naturally.This is polar opposite from how most people think. Steve Jobs ruthlessly subtracted from the MP3 player until he had an iPod with a click wheel (remember those?). He applied that principle across product lines and the whole company. Slash and burn was the key to his success.Truth Seminar delivers the master formula for innovation and disruption. Whether it’s your next billion-dollar company – or your next vacation – AXIS SHIFT breaks apart stubborn problems.In Truth Seminar, Megan Macedo walks you through an exercise for discovering the signature pattern of your life work. I took my own pattern, which I discovered through that exercise, then drilled deeper and polished for six months and the result was the Axis Shift material I taught at Truth Seminar. Because that’s what I do – I Axis Shift.As soon as everyone knows the rules, the rules change. With the speed of the internet, business models and formulas travel at light speed. Odds are, what you need is not an off the shelf solution. You need an Axis Shift – a way to apply foreign rules to an existing game.You found out the hard way that you killed the problem… but you never killed the monster that gave birth to the problem.Perry’s gonna to take you to the bottom of the swamp where you can kill Grendel’s mother. And he’s going to help you find the sword that can kill her… because the sword you brought to the bottom of the swamp doesn’t work there.Gary Halbert: “There is no problem that cannot be solved by a great sales letter.”The truth: “There is no can that can’t be kicked 30 days further down the road with a great sales letter.”90-95% of entrepreneur and marketing education trains you to kill Grendel… making you an easy target for Grendel’s mother.Tired of slapping band-aids on problems yet?“Are we at the bottom yet? Is this the real problem? Or is the real problem somewhere else?”In May 2019 I delivered Truth Seminar – Bottom-of-Swamp truth serum.Epiphany at HootersWhen I was a sales manager on the road, one of my sales reps, Bill, took me to Hooters. I’d never been to Hooters before. Everybody knows what Hooters is famous for (hint: not the wings).Waitress attire was perfectly in line with expectations.When the fawn-eyed, amply-cleavaged waitress came to take my order, she arched her back, stuck out her chest, leaned down close to my face, and held my gaze intently as though signaling romantic interest.She batted her eyelashes at me, sashayed her hips and said, “What can I get for you today?”As I gave her my order, she hyper-focused on me, as though making time slow down.This was one of the most FAKE, disingenuous interactions I’ve ever had with any human being. It gave me the creeps.Bill says, “Yeah, I’ve got this client who comes here all the time and he always says, ‘Bill, did you see that? That waitress was TOTALLY into me! She thinks I’m hot!!!’”How anybody could stomach this (let alone enjoy it) was beyond my comprehension.And I’m thinking, Bill… This is the most plastic experience I’ve ever had at any eating establishment. I can’t figure out why YOU would even come here in the first place… you or any other man with an IQ over 75.I reasoned to myself: Apparently some men are so deprived of actual relationships, maybe since childhood… they think Hooters is a real relationship.Guess what….Most marketing and entrepreneur education is just another trip to HOOTERS.False promises.Fake empathy.High Fructose Corn Syrup.Fake scarcity of what you’re buying… and real scarcity of anything you actually want or need.Buxom waitresses feigning interest, batting eyelashes at you. The appearance of relationship… with no relationship.No depth.What appears to be community… is really peacocks strutting and jocks preening.Nobody ever takes off their gladiator suit.No substance. Papier mâché.Lonely people buying themselves a friend.And at the end of the night, you go home with…Nothing.(Only more misery and frustration than you had before your trip to Hooters.) You would never want anyone to walk you into the kitchen and show you how the sausage is made.You are older, but no further down the road. The moment you stop writing checks, they treat you as though you don’t exist.Solving surface level problems but never getting to the root.Wrestling alligators on the surface of the swamp… but never slaying the beast at the bottom.Waking up in a cold sweat knowing the beast is still lurking under your bed, still breeding more problems at the bottom of that swamp, still out there in the night somewhere.Truth Seminar delivered a dose of honesty unprecedented in online marketing… with not one but THREE major bombshells – each irreversibly altering the rules of marketing and entrepreneurship. Each of these is a bottom-of-swamp, “stop attacking problems from the middle” first-time innovation.How do you achieve your missing potential?You Axis Shift your engine… and you Axis Shift your story.Get Truth Seminar 2020 – Anonymous, Only Price $97Bombshell #1: Megan Macedo on StorytellingMegan Macedo took one of the most vaunted rules in all of marketing and smashed it. She literally invented a new kind of marketing collateral. In so doing she pulled off one of the hardest jobs anybody ever does in marketing or entrepreneurship.It was so clever, I didn’t realize how profound it was for three years. Once she explained it, it still took a few months to wrap my head around it.I myself only reached this realization because Evolution 2.0 was hitting diminishing returns. I had sold 10,000 evolution books. That’s high for a science title. Most folks would be satisfied with that. But I wanted to sell a million. (The issues are too important not to.) No matter how much firepower I threw at it, it wasn’t getting enough traction.Sometimes that’s a sign your core idea is doomed. I knew that wasn’t the case here. Yet I was still casting about trying to figure out how to frame it. I tried adding new technology, but that landed with a thud. I tried various sub-markets and sub-niches. I attempted an eclectic array of rants. But over and over again, the clutch would slip.If you make a radical change to ONE axis of a system, the whole thing changes. This resulted in major surgery, a complete reversal of how I approached the promotion.Megan and I went to work and a few days later emerged with a fresh approach….Based on completely rejecting one of the most fundamental “truths” of marketing.And I don’t just mean “tweaking some things a little bit.” I mean throwing some of the most “obvious” “truths” in the DUMPSTER.Having done MAJOR surgery to my story, here’s what happened:Early Success #1: I get on a podcast and one of the co-hosts starts busting my balls. I had booked the appointment by taking a technological “AI” approach, and he couldn’t wait for a bunch of boring acronyms and techno-latin. And he didn’t mind saying so.On the show I channeled a different voice, based on Megan’s norm-defiant rules. 75 minutes in, the host says, “Dang, this was supposed to be a 60-minute interview and we’re 15 minutes overtime and this is enthralling! Can you come back for another episode?”The other host said, “Yes! And I’ve got three other podcasts I want you on too.” This had never happened before with Evolution 2.0. One of the podcasts he got me on was Dan Sullivan’s American Checklist (Dan is founder of Strategic Coach). He and Dan put me on their show twice.Early Success #2: Three weeks later, I give a related talk at a party. Afterwards, two bartenders come up to me (hired to pour drinks, no prior connection whatsoever to my story or project) and said, “That was an amazing talk you gave. Absolutely fascinating. Where do I find out more?”Early Success #3: At another talk the next day, the videographer (also a hired gun) came up to me and said, “That was captivating. Where do I get your book?”And that isn’t all. Megan helped me uncover a signature pattern in my own work through a process she invented, which I asked her to teach at Truth Seminar. In fact, that signature pattern was a big element in the deconstruction formula I’m teaching at this seminar.You have never seen anything like this at any marketing seminar, copywriting workshop or sales training.Other people have told you this – but this is for real. You have never seen anything like this.I suspect many old-school copywriters will not be able to make the switch. But those who do are in for a treat. A total re-invention of marketing itself.Copywriting courses have you saying things nobody would ever say to their actual friends and colleagues.Most marketers are great storytellers, but most marketing stories have no substance. Most marketing stories are shallow and fictionalized.Most marketers hide behind titles, identities and stories. You need to Axis Shift your story.Marketers don’t use their stories to reveal themselves. They use stories to conceal themselves.You don’t get the real human being. You get a persona. A character which may literally have been fashioned from a cartoon or comic book. Often, the human being doesn’t even know who he or she is. Sometimes the human being is a fake New York Times bestselling author still trying to figure out their true identity.Ancient stories (like Beowulf or the parables or Aesop’s fables; classic pre-Gutenberg literature) are masterpieces.Modern stories are propaganda.Remember: every relationship that begins with a lie… ends with a lie.Marketing stories are enmeshed with agendas and mixed messages. They’re all about structure and form, not authenticity or truth.Anybody can offer you the structure of a story, but only authenticity can make your story RESONATE. Even though the prodigal son story is a parable, it’s deeply True. It’s more true than most of the “true stories” you hear today.How MOST Marketers Reckon with TruthA top professional speaker I know had an amazingly successful speech. It pried people up out of their seats, waving their credit cards in the air. The central story of his signature presentation was an amalgamation of fictionalized customers and clients. The story itself never happened the way he said.Another top professional speaker – who absolutely CAN teach you how to get results and sell from the stage, as good as anyone… most of what he tells you is still a half-truth.A very famous sales book on Amazon with 371 reviews and 4.5 stars is 90% based on theory. Case studies largely fabricated. Hundreds of companies – maybe thousands – have implemented the author’s program… but it was never tested in the real world before the book was published. And nothing in the real world has ever worked quite like the author says it does.If you’ve believed otherwise, it’s not your fault… you’ve just absorbed what you’ve seen everywhere. But in the marketing industry, it’s entirely normal for case studies to be correct in principle but misleading in actual detail.One time I was buying a used car from a guy. The name of a marketing guru in the insurance business somehow came up, and the man selling me his used Honda used to work with him in the same insurance office!He says to me, “Hey you know those graphs of his sales production? That wasn’t his production, it was the production of all four guys in our office.”This happens ALL THE TIME.Copywriting gurus teach you to say things you’d never say to your regular friends.The relationships they model to their students are unhealthy relationships. They’re not like father/son or mother/daughter… they’re commander/soldier or master/slave.Stories, instead of creating relationships, become substitutes for relationships.They engineer stories to trigger fear, lizard brain, and Homer Simpson. They pander to your lower nature. They speak to your reptilian self, your amygdala. Not your higher self.Many intentionally, explicitly aim to make you feel like shit until you give them money. Then, since it worked the first time, they make you feel worse every time they want money.They polarize, as exemplified by the news media. Divide and Conquer.Stories contain fake vulnerability but lack real intimacy or vulnerability. Kind of like when Bill took me to Hooters.Testimonials fabricated. Stories made up and blended together.Marketers are codependent with their audiences, rather than leading them.Most marketing stories embody the philosophy, “Get to the sale, not the truth.”When you are immersed in ‘get to the sale not the truth’ culture, it’s impossible for it to not bleed into your business… and your personal lifeAre you done with it yet?Megan Macedo, in a move that is exceedingly rare, took a machete to an entire herd of marketing sacred cows. She broke one MAJOR rule and butchered a half dozen smaller oneOnly a total outsider could ever do this.Megan Macedo, Extreme Red-Headed OutsiderShew grew up in the “troubles” of Northern Ireland in the 1990s, which enabled her to see deeply entrenched family patterns. Elephants in the room which, if you called them out, might earn you a bullet in the back of your head. A hand grenade might explode in your coffee shop.The war between “Protestants” and “Catholics” in Ireland had almost nothing to do with Protestants or Catholics at all… and had everything to do with rotting, dysfunctional family systems. She was coming of age at the peak of its intensity.Megan witnessed the same sickness in marketing she’d seen in Northern Ireland.Absence of honesty and transparency. Long lists of things everyone was programmed not to say.She vowed to change it. She leaned forward with complete disregard for the normal rules of marketing. If it was unhealthy, she rooted it out. She had faith that if she put it together correctly, when it was done it would work.Megan’s approach may not apply to you if you sell something highly transactional like cell phone chargers or landscaping or tennis shoes. Seriously, this has little application in “trivial” transactions like the stuff you buy at Wal-Mart.But if what you sell involves…Long term client relationshipsYour customers and colleagues transforming their identity and beliefsSignificant changes in thinking and behaviorBecoming (and not merely doing)Deep trust over extended periods of timeBuilding of community and cultureGetting people to make uncomfortable or vulnerable alterations to their habitsCongruence between the “inside” (i.e. what employees know) and the “outside” (i.e. what customers see)Major alterations in how people think and solve problems…then Megan’s approach is core. Because…Most of us marketers are shouting shallow stories from the rooftops… and ignoring our deep stories.No canned formula can “conjure up” your real story.Have you noticed that most people cram their identity into a template, then try to sell it to the world?We tell them what we do and what our job is… our titles and expertise and our proof… but our audience still has no idea who we really are. (Hint: Who you are is never the stuff on your CV or Wikipedia page.)Your deep story isn’t obvious… but wields 10X the magnetism.When I was in college my favorite professor Dr. Knoll (I think of him constantly, even though he died a decade ago and I haven’t seen him in 30 years – he hugely influenced my life) said: “You know what a community is? A community is a group of people who share the same stories.”This was his explanation for why all of us should be in an English class – and that our English class was really a course in the stories that hold our civilization together.So dear reader let me ask you a question:What sort of community do you end up with, if what binds it together is a collection of shallow stories that are half-truths and quasi-propaganda?VS.What sort of community do you end up with, if what binds it together is deep stories and truth telling and honesty and transparency?The switch OUT OF shallow stories, half-truths and propaganda is the red pill.It’s the high road. If you’re addicted to Coca-Cola, caffeine, twinkies and potato chips and 50 pounds overweight, switching to balanced nutritious meals is a big switch. Your body does NOT like it – at first. Your body will try to get even with you for cutting off the Krispy Kreme nutrition parade.But we all know that if you persist and eat nutritious meals and get exercise and sleep, you feel TEN TIMES BETTER, you possess more energy and become three times as productive.Switching your story paradigm is the same way. Authenticity is magnetic.Merely announcing that you’ve embraced “authenticity” will never work. You have to be authentic which most people are never taught how to do. It has to be modeled.Authenticity comes through the truth people read between the lines. When it’s done properly it cannot be faked.I just got done telling you that Megan’s approach has little application in highly transactional businesses and that’s true in the short term…But even a transactional business WILL pay the price for shallow stories and dishonest culture, long-term.United Airlines is in a highly transactional business, right? Buying an airline ticket has nothing to do with heartfelt storytelling or deep changes in mindset or anything else…Or does it?What about when United forcibly drags a passenger off the plane with cell phone videos rolling, and then the CEO doles out an abysmal apology that everyone in the world knows is crap?What then?Last week I was a guest on MANCOW (Chicago’s most famous morning radio personality) and he said, “If you want to meet employees who hate all their fellow human beings, go to Popeyes or United Airlines.”Have you ever noticed that United Airlines flight attendants are devoid of humor, seldom smile and look weary and beleaguered… while Southwest attendants are cheerful, irreverent, and funny?The reason United Airlines is a cauldron of misery is it has a sick culture. Management insists on command and control instead of genuine relationships. The beatings will continue until morale improves.-IF- United Airlines absorbed Megan’s rules for marketing and storytelling, they would transform their culture 24 months from now.The United CEO would take off his gladiator suit and issue a real apology. (Instead of a turd-smeared substitute for an apology.)Why? Because “Be Yourself Marketing” is Full Axis Shift.I promise the same for you:If you enact Megan’s rules for marketing and storytelling, then you, your company, your customers and your marketing will become a completely transformed culture 24 months from now.I’m so serious about this, I’m offering a two-year money back guarantee on the Truth Seminar video package. Just in case it takes you two years to make back 10X your investment.You’ll probably make your money back a whole lot faster than that… but still, for good measure… I’m not just guaranteeing this for 30 days. Or 90 days. Two full years.Get Truth Seminar 2020 – Anonymous, Only Price $97When first digesting Megan’s method, I got stuck. I said to her:“I’ve been trying to figure out how to write an attention-grabbing headline for this thing. I can’t do it. What do I do with this?”Megan replied, “I don’t think it’s possible to write an attention-grabbing headline for it. It’s not that kind of thing.”How’s that for a puzzling statement? What do you do with that?I started asking her all kinds of questions. I said to her:“I think you’ve invented a new form of marketing collateral. I’ve never come across anything like this before. I don’t know what to do with it.”That was a year ago. Today we know what to do with it. How to use it; where it fits; where it doesn’t.In Truth Seminar, Megan offers nine radical rules for telling a story that…Builds a community around you with long-term staying power (instead of disintegrating like a dead fish…. Don’t you get tired of replacing all the people who drop out and disappear?)Builds a loyal following that will not someday turn against you like mongrel dogs (most thought leaders, gurus, coaches and authorities plant the seeds of their own destruction at the beginning of their relationships with customers)Engenders honest conversations and transparencySets the stage for permanent changes and identity shiftsCreates DEEP TRUST across a large group of people so that your ecosystem is thriving and healthy regardless of whether you are there on a particular day or notOne business guru told me: “Never let your herd meet unless you’re in the room. You must maintain control.” Planet Perry doesn’t work that way. There are all kinds of Planet Perry groups that meet without me knowing about it. Doesn’t bother me in the slightest.Why? Because we have a transparent culture, not a benevolent dictatorship.If you are a TRUTH TELLER, then Megan’s Be Yourself truth serum is essential to your survival and breakthrough.People say, “A lie travels around the globe while the truth is putting on its shoes.” It’s true.Truth is less sexy. Harder to sell. More difficult to apply. Is often bizarre and strange. Offers less immediate gratification and less crack cocaine……and lasts faaaaar longer. And pays dividends for many more decades. And lets you sleep peacefully at night. And helps the world become better. And alleviates suffering. And saves you from re-doing what you did before.You know this. So…If you sell the “red pill” (the reality pill) instead of the “blue pill” (the fantasy-in-the-Matrix pill), then Megan’s method is KEY to you attaining staying power and earning traction with your audienceThese are the values of Planet Perry. I take Ari Galper’s “Get to the truth not the sale” very seriously and Megan decided to take it to yet another level. Feedback for the Truth SeminarThis is a comment from the evaluation forms. This person has NAILED it. Who are the “4s”? Blue Pill people.Who are the 10s? Red Pill People. People who are ready for the truth.The 4s – the tactical crack addicts – may need a bankruptcy or two before they’re finally ready to listen.They may also simply be in a purely transactional business and not think they need to build real relationships with anybody.We did get one form filled out by a person who is not a match: Feedback for the Truth SeminarThis is the ONLY dissatisfied person we are aware of from the seminar. The event was not a fit for everybody. Not everybody should buy access to these videos.WHO IS NOT A FIT FOR THIS SEMINAR?Let’s make it plain: this it not for everyone. This is not for you if:Your investment in these videos needs to pay off in 45 days or you’ll miss a car payment (although we do include a bonus that WILL pay off immediately if you spend any significant money on Google or Facebook ads)A 2-year money-back guarantee is too far off to be of any meaning to youYou are robbing Peter to pay PaulYou need to learn very, very specific technical “how tos” right now, like setting up Facebook ads or writing headlines, scripting webinars or setting up conversion tracking (this seminar does not cover any of that kind of stuff at all)You need your marketing education to promise then deliver a predictable menu of features and benefits which you already have outlined in advanceThis is for you if you truly understand that the most dangerous thing in the world is what you don’t know that you don’t know.The screen shots of evaluation forms accurately represent feedback from the event. There was not a pile of “sort-of-OK” evaluations that we omitted. Ratings were overwhelmingly enthusiastic.These values cause so many people to say, “Perry I’ve unsubscribed from almost everybody else’s list and you’re the only one left.” This is why so many people showed up in 2005 or 2009 or 2012 and they’re still here, still growing, still maturing…It’s why our community has long term staying power, it’s why these entrepreneurs are achieving dizzying levels of success – in some cases building $10 million and $100 million companies. Feedback for the Truth SeminarPlanet Perry grows upOur community embodies the values of “Be Yourself Marketing,” honesty and transparency that we are talking about today.My kids are 9-23 years old; my “bios” are 15 and up. When they were toddlers, they were absolutely adorable… but getting ‘em out the door with their mittens on and shoes tied was a mammoth undertaking.I remember being vaguely annoyed a lot of the time… feeling like we were perpetually swimming molasses… taking our 13th trip to the zoo… feigning interest in yet-another trip to the goat petting station or pumpkin farm.Today I have intense adult conversations with my four oldest kids; we travel together, we discuss everything under the sun, and it’s so satisfying to relate to them on that level. I’m also immensely proud of them… each blossoming and flourishing in their chosen paths. There’s a point where each grows beyond the bounds of their nuclear family, spread their wings and fly.My Eureka moment was suddenly feeling the exact same way about my students in Planet Perry.I remember when Mark Ingles, Susan Kruger and Brian, Megan Macedo and others came to Four-Man Intensives with their embryonic businesses. Megan at that time was just a webmaster and copywriter for Michael Arnold; they were all learning to tie their shoes.I was never annoyed at anyone for being at that level. Everyone passes through that stage. But when I watched them and listened to them teach and tell their stories at Truth Seminar, I thought:We’re not teaching ‘em to tie their shoes anymore. In fact, they’re teaching me things I have never heard from any author, speaker, seminar or expert. They’re grappling with the grittiest issues of business and life and they’re doing it successfully and transparently.Mark Ingles displayed a