Travis Stephenson – Wealthery Live

What You Get: SECRET #1 UNDERSTANDING YOUR AUDIENCE You need to be able to provide people what they want. In order to this you need to understand who they are, what they want, and put something in front of them (regularly) that can help them solve that problem. Again. building that “know, like, and trust” and you’re doing it without having to pay for ads constantly. In fact, I heard a story recently of someone who sold a book on how to stop biting your finger nails (seriously) and they made quite a lot of money via email just showing their audience that he had a solution. so you can sell ANYTHING once you know who you’re talking to. Most people get this part of the process wrong. and therefore have a tough time selling. SECRET #2 GIVING PEOPLE A REASON TO OPT-IN TO YOUR LIST We all know YOU want a list. but why should someone opt in to YOUR list? What do they get? Most marketers are short sighted and they don’t build systems that give the audience what THEY WANT. they are too focused on making money instead. You have to have a good incentive or else no one will opt in. which makes email really difficult. Most people also fail miserably here because they don’t know how to give their audience a good incentive to opt in, and therefore, don’t build a list. SECRET #3 LEVERAGING AUTOMATED EMAIL SEQUENCES One of the best things I’ve EVER done in my career is create systems that send emails automatically so I don’t have to. They are called “sequences” or “autoresponders” and they are a MAJOR reason for most campaign success I’ve ever had. Broadcasts are wonderful, but I have UNDENIABLE proof that sequences make you more money than broadcasts and there is a VERY good reason for that. Most people fail here because they don’t use sequences, and if they do, their sequences suck. leading to less sales and therefore less happiness. SECRET #4 NOT SEEING THE LONG TERM VALUE OF EMAIL Hubspot says that ON AVERAGE you make $42 for every $1.00 you spend on email, but that doesn’t happen INSTANTLY. For some reason people are WAY too focused on trying to put $1.00 into ads and getting $2.00 out (which is tough these days), rather than trying to get as many emails as they can get and turning $1.00 into $42. Really it comes down to being short sighted! Most people fail here because they are too focused on trying to make $1.00 in profit right now, rather than making $42.00 in profit in a month. Meet your presenter, Travis Stephenson I’m a digital nerd and I absolutely love teaching people the systems I’ve been able to use to break free from the mainstream grind. The key and most effective method or “system” I’ve used is email marketing. Getting Email right has given me the ability to generate 10’s of Millions in sales without creating a ton of content, without having some ads secret, and giving me reliability in my business. I would say, without a doubt, email marketing is the number one revenue driver for me and all of the online business people that I know. It’s allowed me to help and teach more people, make a bigger impact on the world, and all while having to worry LESS about how much I spend on marketing.