Tom Critchlow – SEO MBA course on Executive Presence

Tom Critchlow – SEO MBA course on Executive PresenceLearn the communication & business skills you need to level up your career.Over 5 hours of videosReal examples and case studiesFinancial model templateFull SEO strategy presentation3 practice scenariosGuided emails and weekly assignmentsThe biggest challenge for SEO professionals is not knowing what to do, it’s knowing how to get it doneRecognize any of these?– Difficulty getting buy-in and budget from executives– Challenges demonstrating the value of SEO– Lacking confidence presenting SEO to the C-suite– Not getting the resources you need to get things doneThe #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget. Industry surveys consistently rate it as the biggest challenge:“The top 5 challenges are all SEO resource and execution challenges” – source“The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” – source“43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” – sourceSEO fundamentally requires other teams to invest their resources in our projects, whether it’s the product, marketing or editorial team.This course isn’t about technical audits or keyword research. This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.For SEOs who want to be more effectiveIn-house SEO ProfessionalsYou don’t have the resources you need and it’s a challenge to persuade your company to invest in SEO.After 5 weeks you’ll:Be able to tie SEO to business valueFeel more confident advocating for resourcesHave a full strategy presentation to invest in SEOAgency SEO ConsultantsYou’re trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.After 5 weeks you’ll:Level up your strategy presentationsBe able to get clients to invest in SEOFeel confident pitching bigger projects to bigger clientsWhat you’ll learn• How to create buy-in and secure resources for strategic SEO initiatives• How to create a business case for SEO initiatives and a full financial model• How to create effective, compelling presentations for senior executives and the C-suite• How to work cross functionally to get things done inside large organizations5 Weeks of Intensive Learning with Weekly AssignmentsFollow the weekly program or learn at your own paceWeek 1: Good SEO StrategyLearn how to create an effective SEO strategy that’s more than just a list of things you want to get done. Learn how to create compelling strategies that are credible and aligned with stakeholders.Week 2: The Value of SEOLearn how to connect SEO to business value and revenue, including hard to measure projects like link building. Deepen your appreciation for business models and how they dictate what gets funded.Week 3: Investment ModelsLearn how to create a financial investment plan and business model for large initiatives. Understand how to manage stakeholders to get buy-in and get key information to create compelling financial models.Week 4: Effective Business PresentationsLearn how to structure clear communication, from writing emails to full strategy presentations. Get comfortable at managing upwards and put together a strategy presentation the same way McKinsey does.Week 5: Getting Things DoneLearn how to find alignment with other teams, manage resource asks and navigate organizational politics. Improve your communication with senior stakeholders and find out why pre-agreeing is essential to getting buy-in and budget.Sale Page: https://seomba.com/executive-presence/Archive: https://archive.ph/N1kVJDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us! Reviews There are no reviews yet.Be the first to review “Tom Critchlow – SEO MBA course on Executive Presence” Cancel replyYour rating *Rate…PerfectGoodAverageNot that badVery poorYour review *Name *Email *Δ