The Seven Musts of Marketing – Chet Holmes

Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients. Is his book, The Ultimate Sales Machine. Holmes touches on the seven musts of marketing.1. Advertisinga. It must be distinctiveb. Capture attention with a screaming headlinec. After your headline hooks them, body copy has to keep them readingd. Include a call to action2. Direct Maila. Use as much color as possibleb. Put messages on the envelope3. Corporate Literaturea. Brochure main toolb. Includes important data and core story4. Public Relationsa. Trade showsb. Press releasesc. Making the news5. Personal Contacta. Simply put this would be sales visits, calls, or any other approach that involves person-to-person marketing.b. Considered most potent form of marketing.6. Market Educationa. Includes trades shows and market educationb. The main rules are: Get noticed, Drive Traffic, and Capture Leads!c. Charity Events7. Interneta. Capture leadsb. Build a relationshipc. Interact as much as possibled. Offer a webinare. Convert traffic to salesTag: The Seven Musts of Marketing – Chet Holmes Review. The Seven Musts of Marketing – Chet Holmes download. The Seven Musts of Marketing – Chet Holmes discount.