The Research Report Playbook – Erin Balsa

The Research Report Playbook – Erin BalsaHi! I’m Erin Balsa, and I’m a former content marketing leader with more than 8 years of experience building and leading high-performing content teams — at two Inc. 5,000 B2B SaaS startups and at an agency.I’ve written for lots of B2B SaaS brands you’ve probably heard of: HubSpot, Drift, G2, monday.com, etc.I’ve advised and built content strategies for a bunch of MarTech, sales tech, and edtech companies like Showpad, People.ai, Uniphore, Accord, and Intellum.Over the past 4.5 years, I’ve helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share—like my infamous Remote Work Report, which drove $680k in revenue last time I checked.I’ve packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE.In this course, I answer all your burning questions:How do I come up with a compelling storyline?How do I get valid data?What if the data doesn’t support the story I want to tell?Am I supposed to gate the report for lead gen?How do I project manage all the moving parts?Why is my butt itchy? (Well on second thought, not ALL your burning questions.)If you know me from my LinkedIn posts, you know my content has an edge to it. So expect some sarcasm, and maybe a swear or two. And expect to walk away with the knowledge and confidence you need to start creating your own research reports.(Scroll down for testimonials, a course preview and frequently asked questions.)Course PreviewLesson 1: Course IntroWelcome + objectivesLesson 2: Planning + Project Management Organizing all the moving pieces + setting clear expectationsLesson 3: Data Collection + AnalysisSecuring an audience, writing questions + analyzing raw dataLesson 4: Report Writing + DesignTurning an outline into a polished reportLesson 5: WebDev + TrackingSetting up campaign tracking + QALesson 6: Organic Promotion + PRGenerating attention + leadsLesson 7: Paid Promotion Planning ads + writing ad copyLesson 8: Sales Enablement Helping sales have more productive conversationsLesson 9: Post-launchAnalyzing results + making process improvementsLesson 10: Monetization How to sell research reports to clientsLesson 11: My Writing Process Deep Dive (Bonus)How I do data storytelling, step-by-stepBuy Now!Shopping Information– We provide digital products. Most of products will come to you immediately. But for Pre-Order product, we need 3-7 days to order it for you. – After you order, the system will create your account and send it to your email. And after your payment, you will receive the download link at the account or directly via your email. If you have any problems with your order, you can contact: . – If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Let’s get things started! We will go with you!