The Pay Per Lead Agency Blueprint – Dan Wardrope

Here’s a rundown of what you’ll get with the Pay Per Lead Agency Blueprint:Q&A Calls With Me – Where you’ll get your questions answered and 1-2-1 help when needed.Private Facebook Community – Where you can hang out with me, my team, plus 350+ other successful PPL agencies.Direct Access To My Specialists – Including my agency PPC account managers, web designers, copywriters, sales team and videographer who can help with any problems you may have.How To Create Your Vision and Develop Your Mindset – Poor mindset and having no set direction will send your business to the graveyard. Everything changed for me when I finally figured this out.Landing A Client And Knowing Thy Customer – Land ‘national’ clients within two weeks using our direct mail, cold email & LinkedIn training. Remember you’ll be selling leads, not complex 6 months contracts).How To Build Your Pages And Funnels – The course comes with “plug and play” templates (that have had almost 8 figures of ad spend pointed towards them), so you can get started without weeks of trial and error. We made the mistakes so that you don’t have to.Paid Advertising Fundamentals – Become a media buyer, and graduate from being a part-time PPC person. In-depth Twitter, GDN and YouTube training (with more coming) will mean you don’t have to rely on Zuckerberg and his temperamental platform. Advanced Lead Gen Alchemy – Where I will reveal lead gen’s deepest secrets, including how to build nurture sequences and turn “dead leads” into 100% profit.Hiring and Growing Your Agency – Get help building a ‘real’ business with our hiring strategies and job description templates.Get The Pay Per Lead Agency Blueprint – Dan Wardrope, Only Price $137Watch the video, and make sure you understand everything. If you like what you see (and we bet you do), click “Book Your Free Call”.You’ll be taken to a strategy session scheduling page. All strategy sessions last between 45 minutes and an hour.In just 45 minutes to an hour, this strategy session will give you the tools to grow your business by 3, 4, or even 10x the amount without increasing the time spent at your desk.You and one of Dan’s team will focus on:Your current roadblock and what’s stopping you having the agency lifestyle of your choice.How you want to develop your agency and Pay Per Lead skills… and what path will get you up and running as quickly as possibleA customised action plan for you and your agency, based on shared expertise and how Dan built his 7-figure + agency, Flexx Digital.Once you’ve clicked “Book Your Free Call”, you’ll be directed to a short application form. This application is necessary to determine:That Flexxable can help you get the results you needThat you’re ready to step up, commit, take action and do the required workOnce Flexxable receives your application, you’ll be able to schedule a time with one of Dan’s team to conduct your strategy session. This is where you and Flexxable will really start working together to figure out what you want and how to make it happen in the fastest time possible.This is likely to be the best 45 minutes you invest in your business this year, so go ahead and complete your application now. It really is a win-win for you.If you want to find out more about the Pay Per Lead Agency Blueprint, there’s a full breakdown of the course curriculum below. Take a look, then schedule your strategy session with one of Dan’s expert team today.What You’ll GetOver 29 hours of video content across 60 individual lessonsOver 90 downloadable resourcesAccess to our private Mastermind groupBi-weekly Q&A calls and lifetime access to every recordingThe Pay Per Lead Blueprint CurriculumIn just 6 weeks, we’ll show you how to grow and scale your Pay Per Lead agencyWeek 1 – Lay The Foundations and Get StartedFirst thing’s first, we’re going to go over what you want to achieve from The Pay Per Lead Agency Blueprint and some general housekeeping.Don’t skip the housekeeping, please! It contains some vital information about the Mastermind community and the weekly Q&A calls.We’ll also cover a few “ground rules” about participation in the course. Stick to these, and you shouldn’t run into any problems.Week 1, Section 1: What To Expect What we want you to achieve from The Pay Per Lead Agency BlueprintHow the course is laid outGeneral housekeepingHow to get help and supportWhat failure looks likeWhat to rememberDan’s storyThe maths to a 7-figure Pay Per Lead agencyWeek 1, Section 2: Mindset and Setting GoalsThis section is all about the mindset of a Pay Per Lead agency owner. You need to set yourself goals, have a vision, and find your mission statement. Remember: there’s no such thing as success if you’ve got no destination in mind.Why it’s a special time in historyTurning proHow environment trumps disciplineHacks at home/office/ for the bodyOptimising your lifeMindset and setting goalsDaily workflowWeek 1, Section 3: Choosing Your Niche This section gets down to some serious business. As you can tell from the title, it’s all about finding your niche.I don’t believe in reinventing the wheel. If you’ve already got some experience in a niche, stick with that.Not at that point yet? Not to worry. In this lesson, we explain how to find profitable verticals for your agency. We also tell you how to build up your contact list and get the clients with the “deep pockets”.Building a brand versus 1-on-1 lead deliverySticking with what you knowWhat to do if you have no contactsNiches within nichesResource guide overviewResources Star-student interview (Personal Injury lead specialist)Vision and mission guidance docChoosing your niche resource guideGet The Pay Per Lead Agency Blueprint – Dan Wardrope, Only Price $137Week 2 – Landing a Client and Know Thy CustomerThis week is all about sales and knowing your niche/offer.Now it’s time to get to know your niche inside-out and the target audience within it. Here’s some of what we’ll cover:Building your agency websiteLinkedIn and Facebook organic outreachDirect mail outreachPaid advertisingCold emailClosing the deal and how to get paidKnowing your offerCustomer Avatars and Empathy MapsHow to gather and assess the marketWeek 2, Section 1: Building Your Agency Website In this lesson, we’ll provide you with Flexxable templates to get your site up and running.How to build your niche agency websiteOur Flexxable 2020 templates guideExamples of our Lead Generation websitesWeek 2, Section 2: Side Hustle Clients Unfortunately, some clients won’t mesh with PPL. In fact, for every 10 clients you contact, only one or two will be able to scale and work with the Pay Per Lead model.Still, nothing is stopping you from having these clients as a “side hustle”.Why some clients don’t fit the PPL modelHow to know what clients are a good fitHow to make money from side hustle clientsHow much to charge themPros and cons of side hustle clientsWeek 2, Section 3: Free Organic Sales Did you know that some leads can be FREE? With a decent organic strategy, you can start generating free leads to distribute to clients. Getting organic leads mostly come from brand building.Why you should start sales before you have built your funnelBlocking out the time for your organic salesHow to update your LinkedIn profileHow to update your Facebook profileLinkedIn and free outreachFacebook and free outreachUsing direct mailPosting regular contentWeek 2, Section 4: Cold Email Cold email and LinkedIn research.An overview of cold email generated through LinkedIn research, and how you can do this for freeHow to identify who to target, and how to solve their biggest pain pointHow to get the email addresses to massively build your databaseWhy a case study will rev-up your client-accumulating journeyFour main email sequences that really workWhy your email signature is vital for your successWeek 2, Section 5: Closing The Deal This module deals with closing over the phone and monetary matters.Different ways to charge a clientA fast way to figure out the Cost Per Lead (CPL) in your verticalHow to close on the phoneHow to interview your client“On the fence” clientsWhen they become a clientHow to invoice and get paidWeek 2, Section 6: Know Your Offer Why knowing your offer is so importantGetting help from people who know bestWhat data do you need to capture in your funnel?Creating a “Customer Avatar”Creating an “Empathy Map”How to “Reverse Engineer” the marketResources Flexxable templatesSales make the world go aroundFlexxable sales trackerClosing the dealClient onboarding documentQuestions to ask a landed clientHow to create a Customer AvatarHow to create an Empathy MapAssessing the marketWeek 3 – Building Your Lead Generation FunnelsThis week is about diving into three key topics:HooksFunnelsLead deliveryWeek Three also takes a dive into copywriting. That’s writing hooks, as I’ve previously mentioned, and longer-form content such as advertorials. Here’s a full list for the subjects we’ll cover:Lead gen versus 1-2-1 sellingDifferent ways to generate leads with UnbounceSpitballing and fguring out your hooksBuilding a quizGTM basics and HotJarOur different funnels – dummy car finance campaignHow to embed a LeadsHook quiz and pull through data to a results pageWriting an advertorialLead capture and lead distributionPrivacy Policies, cookies and GDPRUnbounce tips and tricksData validationWeek 3, Section 1: Brand campaign vs 1-2-1 DeliveryWhen people think of “branding”, they think of the giants like Coca-Cola, Mercedes, Gucci, etc.True, these guys are masters at branding.But you don’t need millions of pounds and a few decades or more to build a brand for yourself.Explanation of a “brand” campaign versus 1-2-1 deliveryBranded templateBrand advantages versus disadvantages1-2-1 advantages versus disadvantagesHow to make a call on where to startWeek 3, Section 2: Building Your Brand Page  A lead generation page has to have the perfect balance between “looking good” and being able to convince visitors to take action.My graphic and web designer will show you:Explanation of a “brand” campaign versus 1-2-1 deliveryBranded templateHow to build your page in UnbounceHow to make your website look professionalSpacing and designAdding buttons to your brand pageHow to edit the mobile view of your brand pageWeek 3, Section 3: Different Ways To Generate LeadsIn this lesson, you’ll find an introduction to Unbounce, Flexxable’s preferred “drag-and-drop” landing page software. I’ll also give you some top tips on how to deliver leads to your clients.Introduction to UnbounceDifferent options for delivering leadsTraffic networksDifferent funnels and the advantages and disadvantagesWhere to startWeek 3, Section 4: “Spitballing” This section will hell you how to use marketing quizzes to generate leads on a large scale.We’ll also look into marketing hooks.Why “ad to quiz” is a great place to startOur dummy campaign – an overviewThe start process for a quiz funnelWhat a great quiz and survey lander look likeHow to think about your hooks at a higher levelHow to get ready to buildWeek 3, Section 5: Build a Quiz: LeadsHook In this section, we’ll show you how to develop your hooks into a customer quiz or survey.Building out your quizRunning through the funnelsLooking at our “dummy” campaignWeek 3, Section 6: How To Build The Quiz To Thank You Page When it comes to branding, consistency is key.In the digital age, people are hyper-sensitive to anything that can look like a scam. Any excuse to click away from a page and they’ll do it.My graphic and web design manager will cover:BrandingPage coloursAuto page scrollsMobile viewWeek 3, Section 7: Unbounce Split Tests The key to building the perfect page is split-testing. Flexx Digital drives millions of clicks per year, and we regularly split-test our pages. If you fail to split test your landing pages, thank you pages, and so on, you’ll experience a high drop-off rate. This can cause your CPL to spike.Split-testing page titlesSplit-testing copySplit-testing formats and coloursSplit-testing imagesWeek 3, Section 8: Quiz To Results Page In this lesson, my graphics and web design manager will show you how he set up one of Flexx Digital’s most powerful funnels on Unbounce.Embedding a LeadsHook quiz into an Unbounce pageWhat a LeadsHook quiz looks likeHow to add calculations into your quizWhat “qualified” and “unqualified” pages look likeCustom fiels for each decision node valueURL parametersDynamic text replacementWeek 3, Section 9: Writing an Advertorial Though you don’t need to be a world-class writer, advertorials take time and effort.It all comes down to research. Advertorials are made up of 70% useful content and 30% sales pitch.Why you need to think beyond ads to generate leadsWhat is an advertorial?How to plan for your advertorialWriting in a certain publication’s styleLetting the headlines do the hard workHow to relate your message to real lifeWhy you need to focus on only one thingImages, photos and quotesThe call to actionWeek 3, Section 10: How To Build an Advertorial FunnelIn this lesson, my grapics and web design manager will show you how to build your Advertorial in Unbounce.  How to build your advertorial in UnbounceHow to brand your advertorialHow to add a banner ad to your advertorialHow to add a quiz to your advertorialWeek 3, Section 11: How To Build Your Thank You PageA proper thank you page will provide the customer with lots of info.The more details you provide, the safer the prospect will feel making the commitment. If you’re true to your word. the prospect will know you’re reliable and make the transistion into a paying customer.Getting your thank you page to match your brandFormatting your thank you page on UnbounceAdding copy to your thank you pageThe “what to expect next” section of your thank you pageWeek 3, Section 12: Google Tag Manager and HotJarIn this lesson, we’ll go through the basics of Google Tag Manager. HotJar is a web analytics tool that gives you an in-depth understanding of visitor preferences. With HotJar you can create heatmaps, which provide a visual representation of clicks and scrolling behaviours.The importance of Google Tag ManagerGTM basicsThe benefits of HotjarHow to install Hotjar using GTMCreating insights on HotjarThings to rememberWeek 3, Section 13: Lead CaptureIn this lesson, we’ll talk about lead segmentation as a means of distributing leads to multiple clients.Different options for collecting leadsLead segmentationWhere to post lead informationWeek 3, Section 14: Lead DeliveryIn this section, we’ll talk about different lead delivery software systems and how to deliver your leads to multiple clients.Types of client relationshipsOptions for delivering leads to clientsWhat different delivery options look likePros and cons of each delivery systemHow to build systems that can scaleDifferent lead distribution strategies, ranging from PPL beginners to Pay Per Lead advanced agency ownersWeek 3, Section 15: Lead Distribution – LeadsHook and Unbounce In this lesson, I’ll show you how to distribute leads solely using LeadsHook.Direct integrationsZapierWebhook to ZapierWebhooksCSV downloadEmail notificationAPIConditional lead segmentationWeek 3, Section 16: Privacy Policies, Cookies and GDPRIf you are at all unsure about GDPR and Privacy Policies, I urge you to get in touch with a professional.The good news: technically, GDPR hasn’t curbed any form of marketing as much as it has made it more complicated. Rewritten to reflect our booming digital age, GDPR pushes companies to think smarter, not harder.GDPR and Data ProtectionThe importance of being data compliantAn example of Flexx Digital’s Privacy PolicyAn example of our cookies policyTerms and ConditionsWeek 3, Section 17: Unbounce Tips and TricksThese Unbounce tips and tricks will make your pages slicker and better looking, if used in conjunction with our templates.Variant naming conventionsPage grouping10 free toolsPage inspiration resourcesPaid plugins, such as LoqateUnbounce scriptsWeek 3, Section 18: Data ValidationClients now value the quality of leads over quantity. If you ask any business whether they’d like like 1000 cheap leads of mixed-quality, or 100 more expensive leads that convert at 25%, the answer would be the latter every time.The importance of validating your dataLead quality vs quantityValidation with UnbounceValidation with LoqateValidation within LeadsHookThings to rememberResources Page templates“Spitballing your hooks” documentLeadsHookDummy campaign templatesAdvertorial beginner’s guideDummy car finance advertorialAdvertorial blog postLead distribution – the “tight-ass” wayLeadsHook – 7 methods of lead distributionHow to randomly assign leads to clientsUnbounce tips and tricks documentUnbounce checklistLoqate informationGet The Pay Per Lead Agency Blueprint – Dan Wardrope, Only Price $137Week 4 – Paid Advertising and Getting StartedNow it’s time to turn on some ads, generate some leads and make some money.In this module, we’ll cover:Where to startTrackingFacebook adsYouTube adsTwitter adsWeek 4, Section 1: Tracking Spreadsheets Tracking is a fundamental part of being a media buying. Tracking your ad spend and your funnel data will help you see trends you may not usually recognise.In this lesson, we’ll go through the tracking spreadsheets for our Facebook, Twitter and YouTube funnels.Week 4, Section 2: Facebook AdsThis is a BIG module, and it contains everything you need to know about Facebook set up and ads. We have sections within sections in this week’s course content, so it’ll be easier to make a curriculum list.Section 2.1: Facebook Ads Policy The Facebook advertising policyAdhering to the Facebook advertising policyThe Facebook Blueprint certificateWhat to do if your account is bannedFacebook tips and tricksSection 2.2: Buisiness Manager Set Up Business Manager: the basicsHow to get partnership status with FacebookEnsuring your Business Manager is set up properlyHow to verify your domainsSection 2.3: Ad Account Set Up Setting up your ad accountEverything you need to know about the Facebook pixelCreating Facebook events with Google Tag MangerSetting up your custom conversionsCreating custom audiences ready for the futureFan page set up and “Likes” campaignsSection 2.4: Different Types of Creatives What ads have been working well at Flexx DigitalThe different types of ad format Facebook has to offerThe pros and cons of eachHow to set up each ad formatSection 2.5: Writing Long Copy Ads What makes an excellent long copy adWhy long copy ads are importantWhat type of funnel they work well withHow to write a good long copy adSection 2.6: Ad Account Build The ultimate Facebook campaign structureSetting up our campaignSetting up your ad setsSetting up your adsAudience targetingThings to rememberSection 2.7: Maintenance and Scaling Maintenance tasks for Facebook adsScaling best performing ad sets and campaignsSandboxing new ideasWhen to stop ad sets that are outside KPIsUsing Facebook to the best of your abilitySection 2.8: Facebook Crisis Procedure The importance of tracking you metricsWhat to do if your CPL spikesWhat to do if your campaigns aren’t spendingWhat to do if no leads are coming inWhat to do if your CPL is gradually risingWhat to do when you get a banned asset on FacebookWeek 4, Section 3: Brand Name Adwords Search and Banner Retargeting Section 3.1: Brand Bidding In Google Ads Why a Google AdWords brand campaign is worth the effortYour starting budget for the campaignHow to choose your keywordsHow to add extensions, ads and set the bidsSection 3.2: Display Targeting Overview What is the Google Display Network? (GDN)How GDN builds trust and brand presenceBannersnackHow to build your campaignSection 3.3: Creating Banners For Your Lead Generation Site How to use Bannersnack to create banner adsHow to edit your bannersA retargeting capaign for the Amazon Video Prime appSection 3.4: Google Retargeting Campaign Why retargeting is a great way to complement your Facebook campaignWhy GDN is great for retargeting campaignsHow to create your GDN campaignWeek 4, Section 4: YouTube AdsSection 4.1:  YouTube Ads: The Creative What we’ve learned using YouTube for the last six monthsWhy use YouTube TrueView ads?The creativeExamples of good adsWriting your scriptHow to get cheap videos madeHow to do a “studio-level” shootGraphic overlays/calls to actionsRelease forms and other (boring but necessary) stuffCreating your scriptSection 4.2: YouTube Ads: The Set Up Setting up your YouTube channelConnecting Google ads to your channelUploading your videosTag Manager and Conversion TrackingCampaign structureCreating ads from your videosAds editorSection 4.3: YouTube Ads Maintenance and Scaling How the algorithms and AI are getting smarterCreative is kingDaily/weekly.monthly YouTube maintenanceScaling good and switching off bad adsTips and tricksWeek 4, Section 5: Twitter Ads Section 5.1: Twitter Ads The Set Up Setting up your Twitter accountGetting your creatives readySetting up conversion tracking in TwitterCampaign set upDemographics and audience targetingSetting up your adsThings to rememberSection 5.2. Maintenance and Scaling Maintenance tasks for Twitter adsScaling best performing campaignsTwitter tips and tricksWhen to stop campaigns that are outside of KPIsUsing Twitter to the best of your abilityResources Banned ad account procedureFacebook ad policyFacebook Blueprint certificationSpecial category adsFacebook ads policy testVerify your businessFacebook partnershipBenefits of partnershipFacebook pixel helperButton click scriptFacebook crisis document: tips and tricksYouTube template video scriptShooting your videos in a studioYouTube checklists – daily, weekly and monthly tasksTwitter set up guideTwitter tips and tricksTwitter checklist: daily, weekly and monthly tasksWeek 5 – Advanced Lead GenerationThis week is going to get more advanced. We will take you through everything step-by-step, so it’s easy for you to follow along.Again, there are sections within sections in this module, so I’ll list the key topics covered.Week 5, Section 1: A/B (Split) Testing Section 1.1: Split-Testing Overview What is split-testing?Why you should split-testWhat to do before you create your split-testHow to prepare your split-testWhat you should be testingHow to capture your conversion rateHow to track your conversion rateUnbounce top tips for split-testingSection 1.2: Alex Scovell – Split-Testing Process This is a bonus lesson on split-testing from the head of Digital Oyster, Alex Scovell.Alex will show you how he generated over 8 figures and 1.1. million leads from just one landing page.Week 5, Section 2: The Epic FunnelSection 2.1: How The Epic Funnel Works What the epic funnel isWhy we built itHow it worksIntegrating Active Campaign and OnceHubThe resource guide to help you build itWhat it looks like completed (using our car finance example)Compliance and GDPRSection 2.2: Building An Epic Funnel How to build an epic funnel (step-by-step guide)Integrating your funnelWeek 5, Section 3: Messenger Bots Section 3.1: Building A Messenger Bot An overview of messenger botsHow messenger bots help your campaignsThe software we use to create botsImportance of a lead magnetHow to create your own botHow to integrate your botSection 3.2: Messenger Bot – Facebook Campaign What to optimise when using a messenger campaignTypes of ads we use with a chatbotHow to set up a messenger campaignResources Example tracking spreadsheetEpic funnel tracking spreadsheetQuiz to results funnel tracking spreadsheetAdvertorial funnel trackingConditioning location funnelLead distribution funnelConversion tracking script20 quick split-test ideasHow to build an epic funnelMessenger bot resource guideManyChatExample ad for a chatbotWeek 6 – Growing Your AgencyThis is the last module of the course, which shows you how to scale your agency.Week 6, Section 1: Growing Your AgencySection 1.1: Hiring Why you need to hire slowlyWho you need to hireThe hiring processOur job description templateOur test task tamplateThe phone interviewThe face-to-face interviewKolbe testMaking a decisionOffer letterContractSection 1.2: PPL Agency Hacks Tax efficiencies and pensionMonthly profit and lossesVAT exemptionExpectations documentsAsanaStand up meetingsHiring an assistant (and diary)Hiding your funnel building a brandIf delegating – spend twice the time you thinkMeet clients and build relationshipsSingular focusGetting a good business coachWeek 6, Section 2: Dan Q&A Calls The Pay Per Lead Agency Blueprint hosts Q&A calls on Mondays, 6:00am GMT/BST and Tuesdays, 5:00pm GMT/BST.This is the students’ chance to get some 1-2-1 interaction with Dan or one of his team.It is SO important to join these Q&A calls. If you choose not to attend, you’re only getting half the experience of the Pay Per Lead Agency Blueprint.There are also recording of past Q&A calls available, from December 2018 to the present. These are updated in the course every week.Resources The test tasksKolbe assof questions to aaessmentVideographer test task templatePPC account manager test task templateChecklist of questions to askJob description (AdWords guru)Offer letterContract templatdePPC account manager – expections documentExpectations document resource assistantFunnel manager expectations documentGet The Pay Per Lead Agency Blueprint – Dan Wardrope, Only Price $137Tag: The Pay Per Lead Agency Blueprint – Dan Wardrope Review. The Pay Per Lead Agency Blueprint – Dan Wardrope download. 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