The Last Hurrah – Drayton Bird

Salepage link: At HERE. Archive: https://archive.is/wip/KtJ1VBuy now $47 $150, The Last Hurrah – Drayton Bird Course.Here’s what these two days will give you:Direct Marketing defined – where it fits into business and why you need to understand it.Why most marketing is totally stupid – shocking global research revelationsThe only three questions your customers give a hoot about. (Few marketers even try to answer them – so fortunes are pissed away)How to be a complete marketer: 12 marketing disciplines you should understand: most businesses struggle with just one.Upside down marketing lunacy: why people persist in getting things in the wrong order.The Absolute Essentials of Creative.How to:Manage your time.Plan your creative better.Brief others (or yourself) better.Think up better ideas.Write better.Judge design better.Evaluate stuff better – before and after.… with lots of ideas to steal.15 things I did to make a million or two – starting from minus zeroMy partners and I were stony broke. I owed so much I was using a false name. In under four years we were the UK’s biggest direct marketing agency. In exactly seven years eleven months I sold to Ogilvy and Mather. Then …… my life with OgilvyThe secret he told me at Claridges – The day we made a video – The Ogilvy approach to Christmas – When I asked about his mistakes – The fateful phone call – The garden party – “I may not be a great lover but …” – His fear of Leo Burnett … and what he said to Hallmark cards – Selling ads in Helena Rubinstein’s bedroom – “Your beautiful car” – What he said about Martin Sorrell – The scent of a whore’s boudoir – My mistake, said he – Rosser Reeves’ Dirty trick – “What do you actually do, Drayton?”