The Experience Product Masterclass 2023 – Marisa Murgatroyd

Salepage link: At HERE. Archive:Total sizes: – include:Buy now $149 $597, The Experience Product Masterclass 2023 – Marisa Murgatroyd Course.Ready for Your Shortcut to Online Course & Digital Product Success?INTRODUCINGExperience Product MasterclassA 12-week program to validate, create, launch and successfully sell your very own Experience Product … With the BEST guarantee in the industry!!Welcome to the first & only implementation program to create an Experience Product, the new “high profit” kind of course taking the world by storm that’s easier to create and up to 16 times more profitable than the norm.Your VIP Ticket to thisBillion-Dollar-a-Day OpportunityEvents of the past 2 years have accelerated the entire world’s transition to the internet to learn new skills and improve their lives.As a result, the online education industry is increasing in size faster than ever before.It’s been estimated that almost $1B is now changing hands every single day as course creators scramble to fill the new and rapidly growing demand from learners all over the world.College students. Adult learners. The global workforce. Curiosity seekers. You name it, everyone has been forced to go online for just about everything. They had to.Some are calling it the biggest “gold rush” in education history, and the information on this page is your ticket to this billion-dollar-a-day opportunity. But how much you’re able to carve out depends on your answer to the following question…A Tale of Two Course Creators:Which One Are You?On a beautiful Spring afternoon, only a year ago, two course creators smiled and pushed “publish” on their first course.They were very much alike, these two course creators. Both were well-respected experts in their field. Both were skilled at helping people. And both were filled with dreams of building a successful business and changing the world.Recently, these course creators met at a conference.They were still very much alike. Both were still creating courses and dedicated to helping people. And both, it turned out, were experts in the same field. But there was a difference.The other was a conference keynote speaker and published author with dozens of courses and thousands of students.Have you ever wondered what makes this kind of difference in peoples’ lives?It isn’t a matter of hard work, intelligence or talent. And it isn’t that one person wants success and the other doesn’t.The difference actually lies in which kind of course they created for their students.Before I tell you what kind of course you should be creating, let’s review what’s wrong with “traditional” courses…The 180-Year Old “Bad Idea” That Could “Strangle” Your CourseLet’s rewind around 180 years.It’s the 1840s and an English educator named Sir Isaac Pitman begins teaching shorthand by mail. He writes his lessons onto the back of postcards at regular intervals and mails them to students.It was the world’s first home-study course, and not much has changed since.While the postcards may have been replaced by videos, the intent remains the same: to simply impart a lot of information to students.And that’s puzzling — since it’s widely understood that this is the WORST way to learn something new. And it’s why — despite the growing popularity of online courses in today’s world — they simply don’t work for most people.In fact, across all industries, it’s been shown that…Up to 97% of students will quit the online courses they buy.And when this happens to you? The net cost to your business can be absolutely catastrophic.Here’s what I mean…How My First Course Turned Into an Epic “Fail”I launched my first course in 2012 for the same reason as many other people: I wanted to leverage my time and help a lot more people than I could one by one.So I set to work creating that course in the way the gurus taught me. And a few months of exhausting and expensive hard work later, we hit “publish” and waited for the money to start rolling in.But… it didn’t quite work out the way I imagined.Out of all my new students, the vast majority (around 95% of them) never completed it.While the students who DID take action got great results, the vast majority got stuck somewhere along the way and abandoned. Or “life” happened, and they never logged back in. Or a million other reasons.And I couldn’t work out why, which sent me into an emotional tailspin.The course I’d been so proud of never had the IMPACT that I dreamed it would.And after so much time, countless hours of effort, I felt ashamed that this was all I could accomplish.The Huge CostI Never ExpectedAnd this massive student inaction also came with a HUGE cost to my business that I never considered before it actually happened to me.My refunds were far too high, which ate into my profit — big time.I didn’t get referrals for obvious reasons.And I didn’t have that flood of successful, happy students coming back to buy my next course that I’d been counting on…As a result:I felt backed into a corner, forced to keep filling my business with one-time buyers just to keep the lights on. And I discovered that one-time buyers are up to 16 times more expensive to get than repeat buyers! UGH!I got into this business to help people, and I felt that instead of helping, I was letting them down. And frankly, I didn’t want to sell a course that wasn’t predictably getting results for the majority of my students.So I found myself on the marketing treadmill working 24/7, limping from promotion to promotion as best I could, just barely keeping my head above the water. I was completely exhausted, overwhelmed, burning the candle at both ends, and at my wit’s end.In fact, I was about to quit, when I discovered that…The Problem Was Far Bigger Than I ThoughtOne day, while lying on my couch in despair, I dialed a friend who is also a course creator, and told her what was going on.I asked her point blank:Do you have this problem too? Do 95% or more of your students not complete your courses?”There was a pause, followed by an intake of breath, and then she said something that’s stayed with me ever since. She said: “Yes, I do. And Marisa, maybe not everyone’s meant to succeed.”That’s when I realized two things:First, I realized this was a universal problem, affecting ALL course creators and students.And second, I realized that I wasn’t OK with the idea of creating courses and products that I knew 95% of people would quit. On some basic level, I just didn’t buy into the idea that some people aren’t meant to succeed.So I went looking for an answer, and I found inspiration in the most unlikely of places.My “Near Death” Experience & the Gift It Gave MeThe scene: Summer, 2016. My husband Murray and I are on vacation in Rome, Italy.Late one Friday night, walking back from dinner, we take a shortcut down a dark alley and immediately hear a scuffling in the darkness.Certain we were about to die, we froze and scanned the alley. That’s then we see them: a young couple in a dark corner, crouched over their phones, their faces lit by their screens.Murray pauses and says a single word to them: Pokemon?Busted! They spring up, laugh, and run back down the alley in search of more virtual creatures to “capture.”In the month since we had left the US, Pokemon Go had become a global phenomenon, inspiring the kind of engagement that I’d never seen before.Millions of grown adults, and even entire families, had begun taking to public spaces around the world to chase little virtual creatures through the streets.You may have seen the famous videos of thousands of people stampeding through Central Park and Santa Monica when rare Pokemons spontaneously spawned…Some of the more passionate even began traveling the world and going to crazy destinations to find the rarest Pokemons of all.The game was so popular among ALL kinds of people that, by the time of our adventure in that alley in Rome, they’d reportedly already made $200 million dollars.That’s when I discovered…Silicon Valley’s Trillion Dollar SecretWhile watching those videos, I realized that Silicon Valley had figured out something the rest of us mere mortal course creators had not.How to get (and keep) attention in the most crowded market the world has ever seenHow to get people excited and engaged ‍♀️ over long periods of timeHow to motivate simply staggering levels of actionHow to turn “normal” people into mega-fans, passionate users and committed customers who spend money over and overAnd all for the kinds of things that (let’s be honest?) don’t really matter.And when I thought back to how I’d struggled to get people to finish my course, despite the HUGE positive effect it would have on their lives, it made zero sense to me and felt so unfair.But instead of getting angry or resentful, I got curious.I wanted to understand exactly HOW they were doing it.How they “hook” us, hold our attention, and motivate us to invest so much of our precious time and money into their products.So I spent a whole year researching everything Silicon Valley.I installed and played with all of the biggest selling games and the most viral apps. I deconstructed them all, ripped them apart. And I analyzed what they were doing.I watched my own behavior. How I felt, acted and responded.This all led to…My Major Discovery:The 10 Core “Experiences”As I went deeper and deeper down the rabbit hole, I made a major discovery. I found that THE most addictive apps & games all did very similar & predictable things, in the same way.Specifically, they all created certain kinds of “experiences” for the user. So I started to document them, and pretty quickly, a pattern began to form.The deeper I went, the more I found the same 10 Core “Experiences” cropping up over and over and over.The more of the 10 “experiences” an app or game stacked together, the more addictive it felt, and the more I wanted to engage with it… and the more I thought about it while I was AWAY from my phone.I realized there was nothing “accidental” about this. Silicon Valley has poured billions into understanding how to activate the reward center inside our brains, flooding our bodies with dopamine each time we push a button or get a notification… so we would want to keep coming back, taking those actions and getting those rewards.And it worked! Humanity is totally utterly, for better or for worse, addicted.50 million people around the world meet the clinical definition of addiction because of their Facebook habits.58% of smartphone users can’t go an hour without checking their phones and an average user checks their phone over 150 times a day.Ironically there are even apps for addiction recovery! These tech giants have exploited the Dopamine Button in our brains to get us completely and utterly addicted to using their technology.And in a moment I’m going to show you can easily use these ideas in your course to empower your students, clients and customers to replace an empty addiction with the desire to learn, grow and make their lives better through your online course or program…Because the truth is you’re not ONLY competing against other business owners and course creators, you’re ALSO competing against the tech giants who are claiming so much of our valuable time and attention…And you don’t stand a chance if you’re creating courses in the “old” way… the way that it’s always been done.The Small Experiment That Led to HUGE ResultsAs I analyzed that first course with this fresh perspective, I found that I was using almost none of those “experiences” in my curriculum.That was the moment it all made sense to me.And instantly, I realized why I was struggling to get student engagement. I understood why 95% of my students were dropping out.And why I wasn’t seeing the referrals and repeat sales I hoped for.And then, the only question that remained was: what would happen when I applied these 10 Core Experiences to my online courses, digital products and programs to get similar levels of engagement, action, desire, passion and even healthy addiction?I decided to start by running a small experiment to see if my new Experience Formula™ would work with an online course.I wanted to know, Could it work for me as well as it worked for them?Could I use these same Core Experiences in my courses to support my students? Would they work as well?Could they help get people THAT excited about not just buying a course, but implementing what they bought, and ultimately changing their lives?Could I inspire the same levels of engagement among my students, so they can’t stop thinking about my course?If it worked, it would be a brand new, never-tried-before approach to creating courses.So I sprinkled a few experiences into my training content, and then stood back and waited to see what happened. While my gut told me I was onto something, even I wasn’t expecting what actually happened.My 5% student success rate jumped to a massive 76%!This small “beta group” of students all wanted to buy more and more from me, and turned into $138,000 in a matter of months! Flash forward again and that small initial test group was responsible for $707,865!My lifetime customer value skyrocketed from $550 to $5,574, landing me on the Inc 5000 list of fastest-growing companies in America three years in a row.That was when I realized that I’d discovered an entirely NEW kind of product that turned the “best practices” of the entire online education industry upside down and inside out.Introducing the New Kind of High-Profit Course That’s Taking the World By Storm…The success I had taking the little-known secrets of Silicon Valley and applying them to my own online course made me realize that I wasn’t creating a traditional online course or info product any more…I was creating a brand new kind of course that the world had never seen before… I was creating what I called an Experience Product™.An Experience Product is a product, program or course that combines the 10 Core Experiences of the Experience Formula™, while avoiding the 10 Anti-Experiences you find in most online courses. This results in dramatically more student engagement and success than other traditional approaches, by activating the reward center in people’s brains and propelling them into taking massive action.These Core Experiences combine the most powerful elements of gamification, learning theory, and psychology to create an engaging experience that works with (rather than against) the brain to get your customers “hooked” on taking action and getting life-changing results.When you stack these 10 Core Experiences into every element of your Experience Product, you create Experience Escalation, which is like an upward spiral that propels your customers across the finish line of your course in record numbers.And when your customers win, you win too. Refunds drop, referrals and repeat sales go through the roof, because customer success really is the new marketing.That’s why Experience Products have changed the game when it comes to how we empower students, clients and customers to replace empty scrolling with the desire to learn, grow and make their lives better through an online course or program.But before I got too excited, I had to make sure this wasn’t just a fluke. So I started sharing my ideas with the very same colleagues who I knew were having the same problem I was.It Blew Away What I Even Thought Was PossibleEvery single one of my colleagues had immediate results. People with 6, 7 and 8 figure businesses:Josh Turner, known as the world’s LinkedIn Selling expert and one of the fastest growing companies on the Inc 5000 list for 5 years in a row, had just loaded 700 new students into his course and wanted to increase his student engagement. Here’s what happened when his team applied the Experience Formula™ to his course:“We had a much more engaged group. People were really into the contest, and the gamification helped to give them that extrinsic motivation they needed to continue plugging away and complete the program so they could get the results we promised!It was definitely the highest level of completion that we have ever had in any of our programs — halfway into the course we noticed that 92.7% of purchasers had taken action. And refunds were down approximately 70%.”– Josh TurnerAnd Josh was not alone. Personal development expert Mary Morrissey also saw a HUGE lift in sales and engagement when she applied these principles to her new course, the 8 Spiritual Secrets for Multiplying Your Money…They made 65% over their projected sales calls and saw 36% of her students complete the ENTIRE program — which is 12x the industry average.And then there’s Matt McWilliams, an affiliate marketing expert who used these Core Experiences to add a series of simple wins right from Day 1 of his program, which completely TRANSFORMED his online course results…Because people were engaged right from the start, he was able to SLASH his refund rate from 15% to just 1%, which had a direct impact on revenue and added $100,000 to his bottom line in SAVED sales.PLUS, because people were taking action and getting engaged, they also COMPLETED his program, boosting customer success by 300%.And because people were SUCCEEDING and LOVING his program, they wanted to buy his NEXT offer as well, leading to an extra $200,000 in upsells…That’s when I realized I was onto something big! But I wanted to make sure that my ideas worked for everybody, and not just the industry heavyweights with large businesses…I’ve now shared the Experience Formula™ with thousands of my students and clients in every industry imaginable. And they work for every experience level imaginable.My Biggest Lesson: Humans CRAVE Experiences, Not InformationAs for me, ever since I started using the Experience Formula™ in all my courses, every single one has become a Million-Dollar Online Course.Because now I’m creating the kind of product people actually want to buy… AND complete!It’s clear that consumer behavior has changed radically over the past 20 years.Overwhelmingly, we now crave experiences, not information or things, and we’ll pay a premium for them.After all, life is all about experiences. We treasure and cherish them because they’re what make us human. They’re what move us, make us feel, and help us learn and grow.And this is why Experience Products — “experience-based” courses, trainings & digital products — will always attract higher prices, and guarantee higher student engagement and success.It’s why they’re easier and quicker to create, make students happier, and are up to 16 times more profitable than a regular course.The time is NOW to let go of the “old” way of creating courses and get started with your very own Experience Product.And I’d be honored to be your coach and guide in the Experience Product Masterclass, a 12-week, results-guaranteed experience designed to help you design, launch and profit from an Experience Product, so you can get off the marketing treadmill, make more sales and have a bigger impact.Your MissionShould You Choose to Accept It…If you want to use the power of Experience Products® to transform your business by transforming your customer’s lives, you’re invited to join us in the 2022 edition of the Experience Product Masterclass:Your mission — should you choose to accept it — is to design, launch and profit from an Experience Product in 12 weeks or less, so you can get off the marketing treadmill, make more sales and have a bigger impact. Guaranteed!And we’ll be doing it together with support, guidance and feedback every step of the way. The Masterclass is an Experience Product® (of course).Which means that you’re going to LEARN the Experience Formula™… while EXPERIENCING it first-hand for yourself. (Which, as you now know, is the BEST way to learn!)From the very first moment you join, you’ll be getting Constant Wins, building Unstoppable Momentum, and you’ll know exactly what your Mission is and what you’re working toward.And you’ll have the Feedback, Community and TONS of support to keep you powering through and getting results.What You’re Going to DoEPM is a 12-week immersive experience. I’m going to go “all out” to show you exactly how to do what I’ll be TEACHING you to do when it comes to experiencifying your product, program or course.By the End of EPM You’ll:Discover Your Ideal Audience and Most Profitable IdeaPackage Your Idea Into an Irresistible Offer That Drives SalesDesign Your Experience Product to Stand Out & Make a DifferenceLaunch FAST to Your Market Using the Minimum Viable Product (MVP) ApproachProve Your MVP by Earning Your Investment in EPM Back, Guaranteed!Test Your Product With Real People Paying You Real MoneyCreate the Kind of Marketing that Reaches People & Makes SalesExperiencify Your Product, Program or Course to Drive 10-30x More SuccessLearn the Skills You Need to Increase Your Earning Capacity for LifeHere’s What You’ll Receive As Part of EPMWe’ve been running this program for 6 years now, and it gets better every year, thanks to our relentless focus on improving our student experience with every cycle.And this year is no exception. Let me take you through what you’ll receive when you enroll and why it’s different from other courses at this level of investment.Your Very Own Personal, Private Success CoachI’m serious about helping you to overcome any potential challenge you may face on your way to what I call Mission Accomplished — designing, launching and profiting from your very own Experience Product in 12-weeks or less.So first and foremost, I’m going to invest my own money into giving you your very own 100% private and personal coach.All of our coaches have been hand-picked and trained by me personally, and your coach is assigned to you for the duration of our entire time together.I don’t know of any other program that provides this level of 1:1 support at this price point, but I’d prefer to take home less money if I can help make you more successful.This is the main reason that we have 1480 success stories and counting! No other course creation program has the track record we have.Here’s how your coaching will work.First, You Get Weekly Coaching Pod CallsYou’ll get access to weekly LIVE group coaching calls with your “pod” where you can ask your coach any and all questions you have — ten group calls in total.Bring your toughest challenges or roadblocks to these sessions for brainstorming, feedback and insightful suggestions for how to move forward.Imagine jumping on your weekly call with a problem you’re thinking about.“Coach, I don’t know the right type of product for me.”“Coach, I can’t figure out the right product name.”“Coach, I’m having trouble implementing something in the latest lesson.”“Coach, I’m having trouble finding the right prospects — what do you suggest?”“Coach, what do you think about this sales angle?”“Coach, what would you do to bring in even more sales here?”Whatever’s on your mind, ask your coach — and get an answer.There are coaching pods starting at 5am PT and going through 8:30pm PT each Wednesday, so no matter where you are in the world we have a coach available at a time that works for you.We do Wisdom Wednesday in Every Time Zone+ Unlimited Email Access & Milestone ReviewsPlus, on top of your LIVE weekly pod calls with your coach, you’ll be able to get direct personal feedback from them in between calls in not one but TWO different ways:First, you’ll have unlimited access to your coach’s personal email inbox.Shoot them an email anytime day or night and get a personal response back within 48 business hours.The benefit of having an expert at the other end of your email is frankly priceless. This kind of access to expert coaching is unheard of at this price point, and I’m not sure I’ll ever offer it again.Second, you’ll get personal feedback on each and every important milestone decision you make during our 12 weeks together.Within 48 hours you’ll have personal feedback from them specifically on the decision you just made — whether it’s your Product Name, Price Point, Mission, Launch Strategy or any of the other key elements related to your product, so you can feel confident you’re going in the right direction and not about make any big mistakes.Either you’ll get a big green thumbs up… Or you’ll get proactive suggestions for how you can pivot or adjust your ideas to make your success EVEN MORE inevitable.To hire your own personal coach for 12 weeks for this level of expert feedback, guidance and direct personal support would cost you $10K or more, and even if you did, they won’t have been personally trained by me, so you run the risk of ending up with a product that won’t sell, or plain won’t get results for your students.This is a new level of personal support that you’ve never had before, and if you’ve ever failed to get results in another course or program, this could be the reason.My Biggest Lesson: Humans CRAVE Experiences, Not InformationAs for me, ever since I started using the Experience Formula™ in all my courses, every single one has become a Million-Dollar Online Course.Because now I’m creating the kind of product people actually want to buy… AND complete!It’s clear that consumer behavior has changed radically over the past 20 years.Overwhelmingly, we now crave experiences, not information or things, and we’ll pay a premium for them.After all, life is all about experiences. We treasure and cherish them because they’re what make us human. They’re what move us, make us feel, and help us learn and grow.And this is why Experience Products — “experience-based” courses, trainings & digital products — will always attract higher prices, and guarantee higher student engagement and success.It’s why they’re easier and quicker to create, make students happier, and are up to 16 times more profitable than a regular course.The time is NOW to let go of the “old” way of creating courses and get started with your very own Experience Product.And I’d be honored to be your coach and guide in the Experience Product Masterclass, a 12-week, results-guaranteed experience designed to help you design, launch and profit from an Experience Product, so you can get off the marketing treadmill, make more sales and have a bigger impact.Your MissionShould You Choose to Accept It…If you want to use the power of Experience Products® to transform your business by transforming your customer’s lives, you’re invited to join us in the 2022 edition of the Experience Product Masterclass:Your mission — should you choose to accept it — is to design, launch and profit from an Experience Product in 12 weeks or less, so you can get off the marketing treadmill, make more sales and have a bigger impact. Guaranteed!And we’ll be doing it together with support, guidance and feedback every step of the way. The Masterclass is an Experience Product® (of course).Which means that you’re going to LEARN the Experience Formula™… while EXPERIENCING it first-hand for yourself. (Which, as you now know, is the BEST way to learn!)From the very first moment you join, you’ll be getting Constant Wins, building Unstoppable Momentum, and you’ll know exactly what your Mission is and what you’re working toward.And you’ll have the Feedback, Community and TONS of support to keep you powering through and getting results.What You’re Going to DoEPM is a 12-week immersive experience. I’m going to go “all out” to show you exactly how to do what I’ll be TEACHING you to do when it comes to experiencifying your product, program or course.By the End of EPM You’ll:Discover Your Ideal Audience and Most Profitable IdeaPackage Your Idea Into an Irresistible Offer That Drives SalesDesign Your Experience Product to Stand Out & Make a DifferenceLaunch FAST to Your Market Using the Minimum Viable Product (MVP) ApproachProve Your MVP by Earning Your Investment in EPM Back, Guaranteed!Test Your Product With Real People Paying You Real MoneyCreate the Kind of Marketing that Reaches People & Makes SalesExperiencify Your Product, Program or Course to Drive 10-30x More SuccessLearn the Skills You Need to Increase Your Earning Capacity for LifeHere’s What You’ll Receive As Part of EPMWe’ve been running this program for 6 years now, and it gets better every year, thanks to our relentless focus on improving our student experience with every cycle.And this year is no exception. Let me take you through what you’ll receive when you enroll and why it’s different from other courses at this level of investment.Your Very Own Personal, Private Success CoachI’m serious about helping you to overcome any potential challenge you may face on your way to what I call Mission Accomplished — designing, launching and profiting from your very own Experience Product in 12-weeks or less.So first and foremost, I’m going to invest my own money into giving you your very own 100% private and personal coach.All of our coaches have been hand-picked and trained by me personally, and your coach is assigned to you for the duration of our entire time together.I don’t know of any other program that provides this level of 1:1 support at this price point, but I’d prefer to take home less money if I can help make you more successful.This is the main reason that we have 1480 success stories and counting! No other course creation program has the track record we have.Here’s how your coaching will work.First, You Get Weekly Coaching Pod CallsYou’ll get access to weekly LIVE group coaching calls with your “pod” where you can ask your coach any and all questions you have — ten group calls in total.Bring your toughest challenges or roadblocks to these sessions for brainstorming, feedback and insightful suggestions for how to move forward.Imagine jumping on your weekly call with a problem you’re thinking about.“Coach, I don’t know the right type of product for me.”“Coach, I can’t figure out the right product name.”“Coach, I’m having trouble implementing something in the latest lesson.”“Coach, I’m having trouble finding the right prospects — what do you suggest?”“Coach, what do you think about this sales angle?”“Coach, what would you do to bring in even more sales here?”Whatever’s on your mind, ask your coach — and get an answer.There are coaching pods starting at 5am PT and going through 8:30pm PT each Wednesday, so no matter where you are in the world we have a coach available at a time that works for you.We do Wisdom Wednesday in Every Time Zone+ Unlimited Email Access & Milestone ReviewsPlus, on top of your LIVE weekly pod calls with your coach, you’ll be able to get direct personal feedback from them in between calls in not one but TWO different ways:First, you’ll have unlimited access to your coach’s personal email inbox.Shoot them an email anytime day or night and get a personal response back within 48 business hours.The benefit of having an expert at the other end of your email is frankly priceless. This kind of access to expert coaching is unheard of at this price point, and I’m not sure I’ll ever offer it again.Second, you’ll get personal feedback on each and every important milestone decision you make during our 12 weeks together.Within 48 hours you’ll have personal feedback from them specifically on the decision you just made — whether it’s your Product Name, Price Point, Mission, Launch Strategy or any of the other key elements related to your product, so you can feel confident you’re going in the right direction and not about make any big mistakes.Either you’ll get a big green thumbs up… Or you’ll get proactive suggestions for how you can pivot or adjust your ideas to make your success EVEN MORE inevitable.To hire your own personal coach for 12 weeks for this level of expert feedback, guidance and direct personal support would cost you $10K or more, and even if you did, they won’t have been personally trained by me, so you run the risk of ending up with a product that won’t sell, or plain won’t get results for your students.This is a new level of personal support that you’ve never had before, and if you’ve ever failed to get results in another course or program, this could be