The Amazon Marketplace Dilemma

The Amazon Marketplace DilemmaThe Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining ControlBrand executives face two key questions in addressing the Amazon marketplace:1.Will the brand be sold on the Amazon Marketplace?2.If yes, then what distribution approach makes most sense for the brand? Get immediately download The Amazon Marketplace DilemmaAs we will discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand’s control. It’s better to start with the assumption that any popular brand’s products will eventually show up for sale on Amazon, whether the brand wants those products there or not.The second question is more complex for brand executives. At its core, this question represents a pivotal “fork in the road” that we call the Amazon Marketplace Dilemma.Which of these paths a brand chooses–and the distribution strategy it employs in that domain–will determine a brand executive’s issues, challenges and priorities.Either option will impact the brand executive’s ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channel. In our book, we uncover the many considerations involved in developing and implementing the right Amazon distribution strategy for a given brand. Get immediately download The Amazon Marketplace DilemmaFrom the Inside FlapTHE AMAZON MARKETPLACE DILEMMABrand executives face two key questions in addressing the Amazon marketplace:1. Will the brand be sold on the Amazon Marketplace?2. If yes, then what distribution approach makes most sense for the brand?As we will discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand’s control. It’s better to start with the assumption that any popular brand’s products will eventually show up for sale on Amazon, whether the brand wants those products there or not.The second question is more complex for brand executives. At its core, this question represents a pivotal “fork in the road” that we call the Amazon Marketplace Dilemma. That choice is:Sell TO Amazon vs. Sell ON AmazonWhich of these paths a brand chooses–and the distribution strategy it employs in that domain–will determine a brand executive’s issues, challenges and priorities.Either option will impact the brand executive’s ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channel. In our book, we uncover the many considerations involved in developing and implementing the right Amazon distribution strategy for a given brand.From the Back CoverWhat does it takefor a brand to control how it is distributed, priced and presented on theAmazon marketplace?As consumersthinking about the Amazon marketplace, we are often drawn to the greatselection at prices commonly lower than other online or offline retail sites.Yet for brand executives, the Amazon marketplace can be the source ofnever-ending frustration and perceivedlost opportunities.In thisground-breaking book, Thomson and Hansen develop a clear path for executives totake back control of their brands on the Amazon marketplace. By laying out thekey issues that brand leaders all too often don’t adequately understand, the authors bring clarity to acomplex set of issues involving profits, pricing, access to product, and theconsistent messaging of the brand. Get immediately download The Amazon Marketplace Dilemma– Download Sample files “The Amazon Marketplace Dilemma”Course Requirement: The Amazon Marketplace DilemmaReal Value: $24.9900One time cost: USD14.9900Frequently Asked Questions For “The Amazon Marketplace Dilemma”How to make payment for “The Amazon Marketplace Dilemma” ?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . 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