Ted McGrath – The Product Creation Formula

Ted McGrath – The Product Creation FormulaThe Product Creation Formula” is for anyone who has something they can teach, train, or give guidance on. (And that’s pretty much anyone!)If you’ve wanted a way to create recurring revenue online, selling products that your clients need is the way to do it. Creating online products that people eagerly buy does 3 really crucial things:Creates recurring revenue for youReturns your advertising costs immediatelyIdentifies the customers who may be ideal for your bigger dollar programs/productsFrees you up to decide HOW you want to create MORE incomeYou may have an expertise you’ve been wanting to turn into a product that you can sell. Or maybe you don’t have any ideas on what kind of product to create, that’s okay, this will help.This Formula Enables You To Build Resilience And Flexibility In Your Business.I started creating and selling online products over 6 years ago and to date, I’ve brought in well over $2 million in sales from these products.Even now, with the coronavirus pandemic, my company is up 30% – 40% in some areas!Exciting isn’t it? The potential for sales and income is limitless!Start with just ONE product. The Product Creation Formula can help you create a quality product right away.When I realized that I could create online products over and over again to create more and more sales, I knew I had to create a formula for my process. I had to make it super easy to create online products over and over again.Training # 1: The Product Creation FormulaI almost died from an overdose the day I cracked six figures when I was 21 years old working for New York Life Insurance Company.I thought Money would bring me meaning, until I discovered that the greatest meaning comes from helping others create meaningful lives.That’s why I became a coach, speaker and theater performer. To share my expertise and knowledge in a way that truly matters.Not only do I have meaning but I now have a Multi Million Dollar Business Doing What I Love…… And I perform a One Man Show, Playing 15 Characters From My Life Story, All over the world.What’s your story? What do you Love?Who do you want to help? And what do these people need most?If you love helping people and you love yourself, you will find it in your heart to go on this journey with me Today. You won’t see a better offer.Once you find the topic that you teach, train, or give guidance on, you’ll be able to help more people (and help yourself by introducing a NEW way of creating income into your life)And Now You Need A Formula to Create Products by…Don’t have a product idea yet? NO PROBLEM.Don’t know how to figure out what people will pay for? No Problem.Don’t know how to create a content video? NO PROBLEM.Don’t know what to charge for your product? No Problem. I’m going to walk you through the process of creating a product that is exactly what your people need.Training # 2: The 6 Steps to Making Content VideosCreating videos is always a challenge for my clients.Content videos are even tougher for them. Not because it’s hard, but because they don’t know what should be in the video, how long it should be, and what goes into shooting a good quality video.They second-guess themselves and procrastinate till nothing gets done. Videos hold everyone up IF……you don’t have guidance and instructions on how to create your videos.This training will show you how to create and deliver successful content (even if it’s just audio).So no more procrastination or confusion. Just get it done!You might be thinking, “But, Ted, creating videos is so easy for you, you’re a natural.” Yes, videos are easy for me now, but they were NOT easy when I started and I was NOT a natural. It’s by using a step-by-step process over and over again that it has become as easy as it is today.I want you to create videos easily and become a “natural” too.However there was one final training that makes all the difference…Training # 3: How to price your product.The biggest uncertainties that my clients have when it comes to pricing is this:How do I price my product for what it’s truly worth (instead of undervaluing my knowledge & expertise)?How do I avoid overcharging and chasing people away from buying?I’m going to answer these questions AND show you how to determine the real value of your product. And it doesn’t have anything to do with how much content you create or how long your videos are!Once you learn this proven method for pricing, you’ll be able to price your products and programs (anything you do) in a way that reflects the value and doesn’t make you feel like you’re giving away your expertise for pennies.