Imagine writing sales-worthy launch copy all by yourself (without kicking and screaming as you go)
Tarzan Kay – The Copy Kit
You understand the importance of copy and copywriting for your business. You know that there’s an outrageous amount of writing that you need to do now that you have a course to sell to the world.
It can feel really overwhelming. Like standing in the middle of a crowded indoor concert venue and not knowing how you’re going to make it to the bathroom through the sea of people surrounding you, overwhelming.
I’ve pulled together my favourite copy swipes, mini-training videos and more to help you become the BEST copywriter for your business.
If you find yourself ready to launch a course but overwhelmed by the content and copy bits and pieces of it all. You’re in luck:
INTRODUCING THE
A Jetpack For Your Next Launch, including the Copy Swipe Library, Video Masterclass, & Launch Planning Trello Board
6-Figure Sales Page Template & Prep Workbook: You can (and are!) committed to your course launch and you’re ready to rip off the band-aid. You know what you need to do, you just need the detailed plan to do it.
Email Sequence Cheat Sheet: It IS possible to write snappy copy from swipes. Copy that represents YOU and helps you feel confident and really proud of what you’re offering to your audience.
Promo Email Swipe File:I know, I know. Everyone wants to hire a copywriter but here’s the what of the WHUT: no copywriter is going to be able to find your voice for you! You find your voice by actually writing. These swipes will get you started!
The Cart Close Email Training + Template: Ever find yourself totally just done with someone else’s launch because it’s all just too much to even consume? I’ll share what to do at the END of your launch, to keep prospects engaged.
Launch Planning Trello Board: It’s the roadmap! Every piece of copy for your launch, laid out in Trello. THE project management tool for keeping track of all the copy that needs to be written. Please note: this does not include ALL the copy—it’s a plan to keep you on track.
A New Way Of Launching: CLCK is a more do-able style of launching that respects the type of tactics and number of emails you’re personally comfortable sending. Let’s create a world where launching is fun and everybody wins!
An email sequence cheat sheet for at-a-glance planning
The 6-Figure Sales Page Template (people have been asking if they could buy my template for YEARS…now you can!)
The Email Sequence Swipe File—say ‘bye to email sequence overwhelm! I’m giving you TWO FULL PROMO SEQUENCES to swipe and make your own
Sales Page Prep Sheet-a workbook to get you ready to build out the money maker
The Pattern Interrupt Cart Close Email Video Lesson that gets your subscribers to sit up and take notice right at the end
And introducing, my brand-spanking-new, TRELLO Board Launch Copy Plan
BONUS #1: The Perfect Bonus Stack
BONUS #2: How To use Myers-Briggs Personality Type To Connect With Your Subscribers
BONUS #3: How To Set Up Your Promo Emails for Easy Uploading By Your VA
BONUS #4: Plan Your Launch Calendar
HERE’S WHAT I KNOW TO BE TRUE
You’re not a dabbler, you have industry experience and you’ve spent money on courses. After all the time and investment, you’re more than willing to invest if it’s coming to create even a few inches more ease.
You’re looking to rip the band-aid off as you launch your course for the first time.
You want a plan that you can feel confident (and comfortable) executing.
(Who am I to tell you what you want, but if you’re here this is my best guess…)
The Copy Launch Course Kit is the assist you need to get up and running.
Right now the marketplace can be really weird.
It can make you feel like you have to sacrifice your integrity to get more sales. It can make it seem like false scarcity is the only way to sell.
I share this “bullshit detection†with you, but the truth is you already have it. You’re a walking bullshit detector and so are you potential customers.
My mission is to offer services and products that make you feel really good about what you’re putting out into the world.
The more you lead with respect for the customer, the more success your stories and copy will land and the more your bottom line will increase. The best marketing makes you feel good. It’s idea-sharing at its finest.
It’s leadership in the marketplace.
