Description
Tara-Nicholle Kirke – How to Build and Market Products That Change People’s Lives download, Tara-Nicholle Kirke – How to Build and Market Products That Change People’s Lives review, Tara-Nicholle Kirke – How to Build and Market Products That Change People’s Lives free
Tara-Nicholle Kirke – How to Build and Market Products That Change People’s Lives
6 Video lessons in HD
1h 20m of class content
LESSONS
1. Class Introduction
2. The Disengagement Dilemma
3. What Engagement Does IRL
4. Meet The Transformational Consumer
5. Your Customer’s Transformational Journey
6. The Transformational Consumer’s IRL
CLASS DESCRIPTION
Grow Your Business By Engaging The Transformational Consumer
Who are transformational consumers? They are the 50 percent of customers who view life as a never-ending series of behavior change projects. They’re constantly looking for products and services to help them get healthier, wealthier and wiser.
Why should you care about transformational consumers? Because these people spend more than $4 trillion a year in their quest for betterment. Not only that, they’re ready and willing to embark on a wild love affair with your brand.
Tara-Nicholle Nelson, author of “The Transformational Consumer,†will share actionable strategies, marketing insights and product advice to help you better understand the human journey of the most valuable, least understood customers of our time.
In this class, you’ll learn how to:
Identify who transformational consumers are, including their defining characteristics, how they feel and what motivates their actions.
Make a business case for serving transformational consumers.
View customers through the lens of transformation rather than demographics, big data and product feedback.
Figure out which digital features, products and content will reach and engage these consumers.
Overcome challenges such as poor revenue growth, marketplace threats, underperforming content and customer disengagement by focusing more on transformational consumers.
TARA-NICHOLLE KIRKE
Tara-Nicholle Kirke is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier and Wiser.
She is the CEO of TCI, a marketing, content strategy and leadership development firm that creates transformational experiences for conscious leaders, businesses + customers.
Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations. During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.
She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.
