Description
Tara McMullin – Create a Product Plan & Grow Your Standout Business download, Tara McMullin – Create a Product Plan & Grow Your Standout Business review, Tara McMullin – Create a Product Plan & Grow Your Standout Business free
Tara McMullin – Create a Product Plan & Grow Your Standout Business
Create a Product Plan & Grow Your Standout Business
Tara McMullin
7.3KSTUDENTS
100%RECOMMEND THIS CLASS
36 Video lessons in HD
9h 8m of class content
Streaming access on desktop and mobile browsers
Offline sync with our iPhone & iPad apps
TARA MCMULLIN
Tara McMullin is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the
LESSONS
Class Trailer
1 Class Introduction 09:23
2 Identify Your Core Offer 05:16
3 Reach Your Revenue Goals With One Core Offer 09:28
4 Differentiate Your Offer To Stand Out 24:31
5 Use Your Core Offer To Define Your Brand 27:39
6 Find The Space To Sell Out In Any Market 18:00
7 Describe Your Unique Selling Proposition 12:51
8 Hot Seat With Ayelet Marinovich 32:09
9 Identify Your Value Proposition 02:16
10 Describe The Jobs To Be Done 15:17
11 Identify The Key Valuable Outcomes 18:39
12 Discover The Changes That Sell 09:04
13 Student Examples 20:13
14 Find Product-Market Fit 13:25
15 Design Your Feedback Loop 15:31
16 Employ Your Standout Infrastructure 20:52
17 Develop Your Standout Capabilities 26:22
18 Review Of Previous Lessons 04:59
19 Gather More Information To Take The Next Step 05:19
20 Identify What You Want To Learn 16:57
21 Create Your Survey 25:53
22 Analyze Your Survey 27:00
23 Map Your Customer Journey 19:35
24 Identify Other Offer Opportunities 20:29
25 CoCommercial Case Study 09:33
26 Hot Seat With Alaia Williams 11:52
27 Bringing Your Business Model To Life 03:12
28 Price Your Offers For Growth 04:23
29 Calculate Your Hard Costs 12:29
30 Use Soft Costs To Set Final Price 20:56
31 Design The Ultimate Customer Experience 14:17
32 Sell Without Scale 05:49
33 Scale Your Core Offer 17:58
34 Identify Your Core Offer Systems 16:01
35 Invest In Your Capabilities 16:25
36 Take Baby Steps 14:21
CLASS DESCRIPTION
Are You Struggling With Knowing What To Offer Your Customers To Grow Your Business?
Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?
But what can you offer your customers to grow your business?
Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.
If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.
Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).
Don’t you want to create a system that will allow you to work less and earn more?
In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.
By the end of this class, you will be able to:
Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
Spend less time in creation and delivery mode and more time doing the things that GROW your business
CONFIDENTLY plan what you’ll offer and when based on your customer’s feedback
Describe the VALUE behind what you’re offering in an easy-to-understand way
Explore possibilities for SCALING products—beyond whatever the hot trends in product development are
Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.
