Susan Su – Ultimate Email Playbook

Susan Su – Ultimate Email PlaybookThe Ultimate EmailPlaybook (WITH SCRIPTS) No more stone-cold rejection, or worse radio silence.43 email scripts from best marketers on the web:Welcome campaigns that train them to openActivation drips that wake up cold leadsConversion messages that they can’t resistIt’s like my hollywood tell-all.The Full Table of ContentsExcept there’s way more in the Playbook.Welcome EmailsTemplate 1 Welcome email: basic templateTemplate 2 Welcome email: “Surprise free download”Template 3 Welcome email: “Just hit reply”Template 4 Welcome email: “Welcome to my content list”Template 5 Welcome email: “Remember us?”Template 6 Welcome: “a personal hello”Activation emailsTemplate 7 Activation email: “want any help?”Template 8 Activation email: didn’t completeTemplate 9 Activation email: “Activated but didn’t buy”Template 10 Activation email: “didn’t buy AGAIN”Template 12 Activation email: “Activate last call”Template 13 Activation email: “Trial to paid”Resend to non-opens messagesTemplate 14 Resend to non-opens – fwd you’re invitedTemplate 15 Resend to non-opensTemplate 16 Resend to non-opensReactivation MessagesTemplate 17 Reactivate: “Are you still at that job?”Template 18 Reactivate: “hey, still doing __?”Template 19 Reactivate: “still doing __?”Cold emailing for B2B — OPENERSTemplate 20 B2B emails: “Free trial”Template 21 B2B emails: “great results, want the same?”Template 22 B2B emails: “Who’s the right contact?”Template 23 B2B emails: “How he did it”Template 24 B2B email: “Strategy session, no cost”Template 25 B2B emails: “Fwd: you’re invited”Template 26 B2B emails: “Request your free assessment”Template 27 B2B emails: “Have you tried this yet?”Template 28 B2B Emails: “the tactics that no longer work”Template 29 B2B emails: “Triple digit conversions”Template 30 B2B emails: “Serving your peers”Referral MessagesNurture MessagesTemplate 32 Nurture Emails: “Please don’t forward”Template 33 Nurture Emails: “The tactics that no longer work”Template 34 Nurture Emails: “The Market is Heating Up”Template 35 Nurture Emails: “Thanks and quick question re: growth”Template 36 Nurture Emails: “See What They’re Saying About You”Template 37 Nurture Emails: “Where do we send your free sample?”PartnershipsTemplate 38 Partnership & B/D Email: “Let’s partner – 10k reach”InvestorsTemplate 39 Investor Emails: “Investor intro”Template 40 Investor Emails: “Like your portfolio co X but for Y”MobileTemplate 41 Mobile app emailsTemplate 42 Upsell Emails: “Your order confirmation”“The Hard Sell”Template 43: “The Hard Sell”Conclusion