The Ultimate Email
Playbook (WITH SCRIPTS)Â
Susan Su – Ultimate Email Playbook
No more stone-cold rejection, or worse radio silence.
43 email scripts from best marketers on the web:
Welcome campaigns that train them to open
Activation drips that wake up cold leads
Conversion messages that they can’t resist
It’s like my hollywood tell-all.
The Full Table of Contents
Except there’s way more in the Playbook.
Welcome Emails
Template 1 Welcome email: basic template
Template 2 Welcome email: “Surprise free downloadâ€
Template 3 Welcome email: “Just hit replyâ€
Template 4 Welcome email: “Welcome to my content listâ€
Template 5 Welcome email: “Remember us?â€
Template 6 Welcome: “a personal helloâ€
Activation emails
Template 7 Activation email: “want any help?â€
Template 8 Activation email: didn’t complete
Template 9 Activation email: “Activated but didn’t buyâ€
Template 10 Activation email: “didn’t buy AGAINâ€
Template 12 Activation email: “Activate last callâ€
Template 13 Activation email: “Trial to paidâ€
Resend to non-opens messages
Template 14 Resend to non-opens – fwd you’re invited
Template 15 Resend to non-opens
Template 16 Resend to non-opens
Reactivation Messages
Template 17 Reactivate: “Are you still at that job?â€
Template 18 Reactivate: “hey, still doing __?â€
Template 19 Reactivate: “still doing __?â€
Cold emailing for B2B — OPENERS
Template 20 B2B emails: “Free trialâ€
Template 21 B2B emails: “great results, want the same?â€
Template 22 B2B emails: “Who’s the right contact?â€
Template 23 B2B emails: “How he did itâ€
Template 24 B2B email: “Strategy session, no costâ€
Template 25 B2B emails: “Fwd: you’re invitedâ€
Template 26 B2B emails: “Request your free assessmentâ€
Template 27 B2B emails: “Have you tried this yet?â€
Template 28 B2B Emails: “the tactics that no longer workâ€
Template 29 B2B emails: “Triple digit conversionsâ€
Template 30 B2B emails: “Serving your peersâ€
Referral Messages
Nurture Messages
Template 32 Nurture Emails: “Please don’t forwardâ€
Template 33 Nurture Emails: “The tactics that no longer workâ€
Template 34 Nurture Emails: “The Market is Heating Upâ€
Template 35 Nurture Emails: “Thanks and quick question re: growthâ€
Template 36 Nurture Emails: “See What They’re Saying About Youâ€
Template 37 Nurture Emails: “Where do we send your free sample?â€
Partnerships
Template 38 Partnership & B/D Email: “Let’s partner – 10k reachâ€
Investors
Template 39 Investor Emails: “Investor introâ€
Template 40 Investor Emails: “Like your portfolio co X but for Yâ€
Mobile
Template 41 Mobile app emails
Template 42 Upsell Emails: “Your order confirmationâ€
“The Hard Sellâ€
Template 43: “The Hard Sellâ€
Conclusion