Description
Surreal Digital – Your Complete Guide To Selling Your Art Online download, Surreal Digital – Your Complete Guide To Selling Your Art Online review, Surreal Digital – Your Complete Guide To Selling Your Art Online free
Surreal Digital – Your Complete Guide To Selling Your Art Online
Turning your art from hobby into a profitable business in 3.5 hours – learn the fundamentals
Module 1
Know Your Product: “package†your art & craft an irresistible offerÂ
2 frameworks you can use to differentiate yourself from other artists (so that your collectors are willing to pay 10x for your artworks)
Craft offers so irresistible that collectors would gladly take out their wallet and pay here and now (using secret formulas taught at Harvard Business School)
Module 2
Know Your Market: find new audiences to sell your art to
Simple 3 step plan for performing market research (this is how you can get into the mind of your customer avatars and convert them from followers to customers)
2 secret methods you can use to identify potential customers who you never knew existed (so that you can get your art in front of them on social media)
How to harness the customer avatar research you’ve conducted to generate enticing sales & marketing content that magnetize art collectors
Module 3
Create An Iconic Art Brand That Mesmerizes
Create an exciting brand story that immediately engages with your potential collectors (this is how you can make your art collectors fall in love with you and your art)
The 6-step process to transform your brand from mediocre to iconic (we’ll break down how you can construct memorable brand experiences like art market leaders such as Christie’s)
Module 4
Where To Sell Your ArtÂ
Quickly list your artworks with 0 upfront costs & coding knowledge on these marketplaces
Decide whether to sell your art on your own website VS marketplaces
Build a website in less than a week, with 0-code solutions
Module 5
How to build a high-converting website that automates your art sales
The 10 mistakes you are making on your website that’s costing you those valuable online art sales! (PLUS we’ve included 10-minute fixes and resources you could implement right now)
My 51 action item checklist to make sure your website is going to pull as many online art sales as possible (miss just ONE of these and prepare to flush your dollars and efforts down the toilet!)
 A list of 30 high-converting websites of online art businesses that sell thousands to millions of highly priced paintings online per year (so you can apply these and convert your website visitors into art collectors)
Module 6
Build A Marketing Funnel That Automates Your Art SalesÂ
Master these marketing fundamentals (so that you won’t waste any money and efforts on things that don’t get you results)
How to design marketing funnels tailored to the purchase behaviors of your customer avatars (This is how you can make those online art sales in autopilot)
Module 7
Sell your paintings using Facebook & Instagram ads
Introduction to your art sales automation power machine – FB ads manager
How to leverage AI technology from FB to reach your ideal art collectors at the lowest possible cost
The critical steps you MUST take before running ads (Not knowing this will cost you valuable sales)
Step-by-step guide to create high-converting ad copies and ad creatives to sell your art (Plus a a list of winning assets we’ve spent $50k testing)
The metrics you NEED to know to be profitable with your art business
Module 8
Get more art sales by building & optimize your ad campaigns
Step-by-step video guides to build your ad campaigns (The exact steps we use to help build it for our agency clients and bring them to $100k in online sales)
Engage your collectors on multiple touch points with this one campaign (You won’t get sales unless THIS campaign is set up)
5-step checklist to analyze & improve your ad campaign performance (So you can get the most out of your advertising dollars)
Module 9
Organic Social Media – how to create content that enforces social proof and engage your audience
The 11 mistakes you are making on Instagram that’s costing your brand reputation (Plus 5-minute instant fixes you could implement right away)
Our simple 2 methods for performing content research (this is the strategy we’ve used to help our clients go viral)
Step-by-step video guide to create viral Reels that gets your art seen in front of your followers
The 30-Day content calendar checklist we’ve brainstormed for you (so you will hold yourself accountable to follow the instructions and grow your social media)
The latest tips you need to know in 2023 to attract art collectors (miss just one of these and you’ll waste hours on things that don’t work)
About Us
This course is launched by Surreal Digital, an art marketing agency in London. Our clients include art galleries, artists, art collectives, art startups, and tech startups.
We understand that not every artist or art gallery has the budget to afford our monthly retainer of $2500-$7500. So we created this course, to condense our digital marketing expertise and knowledge into an affordable online course for you.
Our founder, Ginny (MSc Management, London Business School, one of the world’s top 10 Business Schools ranked by Financial Times), combined her experiences in art business (Christie’s London) and digital marketing (ad agency experiences overseeing $5M in profitable ad spend for tech & Ecom brands and advising luxury brands such as Ferrari on their digital campaigns) to create Surreal Digital. She makes it a mission to help artists & art galleries navigate the digital world online.
Our art director, Ana-Maria, left art school in Rome to pursue a career in graphic design – a game changing decision that allows her to make the digital world more beautiful. Previously, she has used her creative genius to scale multiple E-commerce stores’ to millions in revenue while working in a US ad agency.
