Storytelling – ConversionXL, Miri Rodriguez

Salepage link: At HERE. Archive: https://archive.is/wip/DNBJlBuy now $142 $1499, Storytelling – ConversionXL, Miri Rodriguez Course.A distinctive brand story helps define and successfully communicate unique personal and business attributes.Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action.In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.Learn the five steps of design thinking as a model to plan, design and launch stories. In this tried and true method, students will be able to practically submit their brand stories through the empathize, identify, ideate, prototype and test phases, understanding each step for storytelling success.After taking this course you’ll…Learn what is brand storytelling…and what is not – Gain a clear definition of storytelling as a connection tool for user-centered experienceUnderstand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutionsCraft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype storiesUnderstand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital marketLeverage visual elements in storytelling – the power of color, typography, photo, video and digital assets to take storytelling to the next levelYour course curriculumSTORYTELLING1What is—and what is not—storytellingUnderstanding the power of story and dispelling ideas of what it is notTopics covered:Learn the elements, structure and attributes of storyDefine the story arc (exposition, rising action, climax, falling action, resolution)Understand the 8 basic structures of storytelling2Introduction to Design Thinking for storytellingLeveraging design thinking to prototype storiesTopics covered:Understand the Design Thinking stepsUnderstand how to submit stories through the Design Thinking modelBegin to conceptualize empathize, define and ideate phases3Step one: EmpathizeBecoming an empath to tell effective storiesTopics covered:Empathy is a skill setLearn the 3 levels of empathy: cognitive, emotional, compassionateFinding your story’s universal truth4Step two: DefiningThe importance of defining the story mission, character, plot and conclusion for a successful storyTopics covered:Creating a story missionDefining the story charactersCreating a story outline5Step three: IdeatingIdeation is about taking your story arc and giving it intersectionality (several layers from several angles)Topics covered:Ideation as a great tool to tell storiesBrainstorming sessions and ideasUsing the SCAMPER brainstorming tool6Step four: PrototypeCreating low cost, low effort story conceptsTopics covered:Learning to create story conceptsPrototyping story linesIdentifying the best prototypes by using the Napkin Pitch model7Step five: TestLearn to benchmark your storytellingTopics covered:Success indicators in storytellingHow to fail with a story