Steve Chou – Create a Profitable Online Store – Deluxe 2017
Description:
Follow A Proven Step By Step Process To Starting A Successful Online Store And Becoming Your Own Boss
[CutTieXSmall] Chances are, you found this website because you’re tired. You’re tired of working at your day job. You’re tired of having to drag yourself out of bed every day to spend 8 hours at a place you don’t even like. You’re tired of having to answer to someone else.
After all, it’s about time you called the shots and became your own boss. It’s about time you set your own schedule. It’s about time you took charge of your life. Bottom line, wouldn’t you rather be spending more time with your kids or your friends and family?
Most people think that starting your own business is too risky. If you read the paper or watch the news on television, you’ve probably heard by now that 90% of small businesses fail during their first year of business. And if you pay attention to this statistic, you’re making a huge mistake.
Why? It’s because most of the people who fail don’t know what they’re doing. Most people who fail jump right in without doing the research. Most people who fail have no clue how to market their business.
Honestly, anyone can put up an online store website, but the difference between success and failure is your ability to drive targeted customers to your website and your ability to complete the sale.
Dispelling The Myths About Business Ownership
mythsIn the next few minutes, I’m going to let my existing students in the class do most of the talking.
I know many of you are probably skeptical about your ability to start a successful online business.
But as you read the student stories below, keep in mind that these students signed up for my class without knowing anything about website design and had absolutely no experience running a store whatsoever.
Now they all run online businesses that they are proud to call their own!
So please, try to forget everything that you’ve read in forums, what your family and friends have told you, and especially what the media has conditioned you to believe… If you are willing to put in the work, then you too can run a successful online business with the proper guidance and education.
And bottom line, what most people really need is someone to hold their hand through the process and strong support from a community of like minded entrepreneurs. So if you’re ready, my students and I will now squash all of the myths about starting your own business.
Module 1: Find a Profitable Niche Market
Can’t figure out what to sell? We’ll teach you how to pick a profitable niche and evaluate the competition. By the end of module 1, you’ll be able to…
Find a set of products that you want to sell
Determine the size of your market
Evaluate your niche for profitability
Assess your competition and determine whether you even have a chance
Learn about different types of online stores. Do you want to carry inventory? Do you want to dropship?
And MUCH more…
Module 2: Discover Where To Source Your Products
Your profit margins are directly related to how cheaply you can source your goods. Therefore avoiding the fraudsters and finding legitimate places to source your products is crucial to the success of your online store. By the end of module 2, you’ll know
How the entire retail chain really works
How to buy wholesale from legitimate sources
How to spot and avoid being taken to the cleaners by middlemen and “pretend” wholesalers.
How to kick back and sell products while someone else does the order fulfillment for you
How to buy wholesale from domestic vendors
How to import your products from overseas
How to have your own products built direct from Chinese factories at rock bottom prices
How to deal with vendors when you are just starting out
And MUCH more…
Module 3: Set Up Your Online Store
So what if you aren’t tech savvy? These days, there are many powerful and easy to use FREE eCommerce solutions available. Even if you are completely tech averse, if you’ve ever followed a long recipe, or built furniture from IKEA, you’ll be able to set up and run an online store. By the end of module 3, you’ll know…
How to setup a fully functional shopping cart for FREE
How to select the right shopping cart for your business
How to find a good webhost
How to make your online transactions secure on your website with SSL
How to process credit cards online
How to design a professional looking website without requiring an expert programmer.
And MUCH more…
Module 4: How To Sell On Amazon
Amazon is the largest ecommerce marketplace in the United States and it’s important to leverage as many different selling channels as possible to maximize your profits. I will show you how to make immediate sales on Amazon while you create your own custom branded website at the same time. By the end of module 4, you’ll know…
How to optimize your product listings on Amazon to maximize your exposure
How to create a high converting Amazon listing
How to attract reviews for your products
How to use Amazon to validate your niche before you invest a lot of money on product.
And MUCH more…
Module 5: How To Create Sales Funnels
The average conversion rate for an ecommerce store is 2% which means that you are losing out on 98% of your business if you don’t have a way to bring customers back to your shop. By the end of module 5, you’ll know…
How to create effective sales funnels to make your customer buy
How to consistently bring customers back to your product listings
How to get existing customers to buy more
How to make the most of your traffic
And MUCH more…
Module 6: Make Your Business Legal
No one likes red tape. And I’ll be honest. Setting up a small business does involve quite a bit of paperwork. This module will remove the mystery and the misery of getting through the paperwork required to run your business legally. This module will also save you money on your taxes by teaching you how to deduct business expenses on your tax return. By the end you’ll know…
How to decide on the right corporate structure for your business
What a sole proprietorship is
What the difference is between an S Corp and a C Corp
What an LLC is
Whether you need business insurance
How to trademark your small business
About all of the necessary small business requirements
How to obtain a FEIN
How to get a DBA
How to obtain a sellers permit
How to obtain a business license
How to save on taxes with your business
How to deduct your vehicle, your office and much more
How to hire your first employee
How to keep track of expense and do the accounting for your business
Module 7: Market Your Online Store For Free
Starting an online store is pointless if you can’t drive customers to your website and actually sell product. This module will focus on how to effectively market your online store for free or at a minimal cost. By the end, you’ll know…
How to generate multiple streams of high quality traffic to your online store
How to generate traffic using free marketing techniques
How to market your store via word of mouth
How to market your store to existing customers
How to upsell and cross sell your products to maximize profits
And MUCH more…
Module 8: Email Marketing
Email is responsible for generating over 20% of my revenues and it’s a great way consistently bring customers back to your store. By the end, you’ll know…
How to implement 5 email autoresponders that will generate sales on autopilot
How to write effective copy to close the sale
How to build your email list
How to use email to create a high converting sales funnel
And MUCH more…
Module 9: Google Adwords And Google Shopping
Google ads are a great way to drive targeted traffic to your website. Because a search visitor is actively searching for products to buy, the conversion rate is incredibly high. By the end, you’ll know…
How to launch profitable Google Shopping ads
How to optimize your Google Adwords campaigns
How to leverage retargeting to bring customers back to your site
Undocumented strategies to boost your ad visibility and SEO
And MUCH more…
Module 10: Facebook Advertising
By leveraging Facebook advertising, you can reach over a billion people. But it’s very easy to lose money if you don’t know what you are doing.. By the end of this module, you’ll know…
How to launch a profitable Facebook advertising campaign
How to leverage Facebook dynamic ads retargeting
How to quickly optimize your campaigns to stop wasting money on non-converting ads
How to develop sales funnels around your Facebook ads
And MUCH more…
Module 11: Optimize Your Store For The Search Engines
One of the best and least expensive ways to obtain customers is through the search engines. But if you can’t crack the front page of search for your keywords, then it’s pointless. This module will teach you how to achieve the top position in search for your product lines. By the end you’ll know…
How to optimize your website for the search engines
How search engines work and how they rank websites
How and where to obtain quality backlinks
How to take advantage of free SEO resources
How to boost your search rankings with a tried and true strategy
How to take advantage of blog networks and guest posting
And MUCH more
Module 12: Price Your Products For Maximum Profit
Pricing is one the most critical areas of running your online store. Done incorrectly, you could be throwing away tens or even hundreds of thousands of dollars in potential profit. Setting the right prices is all about human psychology. It’s about managing the perception of your business and your products in order to extract top dollar for your goods. By the end of this module, you’ll know…
How to command premium prices for your products
How to come up with your unique selling proposition
How to demand top dollar for your goods
How to find the optimal price to charge for your products
How to test different pricing strategies
How to know when your prices are too low
Psychological mind games you can play with pricing that will increase your margins
How to deal with competitors that undercut you in price
And MUCH more…
Module 13: Advanced Website Optimization
Opening an online store isn’t just about throwing up a website with a listing of goods. There’s both an art and a science to getting your customers to buy and to provide them with an environment that facilitates buying. This module covers how to take your website from good to great using special profit maximizing techniques. By the end, you’ll know…
The fundamentals of effective website design
How to use calls to action to influence customers to buy
How to create the right mood for your website so customers get their wallets out
How to effectively use photos and the right fonts to draw attention to high margin products
How to use Google Analytics in conjunction with Google Adwords to optimize the conversion rate for your store
How to improve the search engine for your store so customers can quickly find what they are looking for
How to use coupon codes the right way without driving customers away
How to recover lost sales and boost your profits
How to improve the customer experience by speeding up your website
How to optimize the images on your website for maximum impact
How to establish an effective picture flow for your store so you don’t waste time fumbling around with your product photos
How to avoid common mistakes that online shop owners make
The necessary pages to include on your store to reduce customer anxiety and close the sale
How to automate backups in case of disaster
How to deal with hackers who might break into your store
And MUCH more…
Module 14: Customer Service And Managing Your Online Reputation
With social media and services like Twitter and Facebook, all it takes is one tweet, blog post or facebook entry and your store reputation could be permanently damaged. Managing the customer service for your store is more crucial than ever. Module 10 will teach you how to use word of mouth to your advantage. By the end, you’ll know…
How to interpret what a customer wants within the first 30 seconds
How to avoid inadvertently pissing off customers
How to handle potential customer service disasters
How to reduce the likelihood of returns
How to reduce unnecessary support phone calls
How to handle customer support with little or no staff
How to deal with credit card chargebacks
And MUCH more…
PLUS: Bonus Lessons
Learn how to mitigate risk when starting your online store
Learn how to run a business while working a full time job
Learn how to test the market before you launch your store
Learn how to pick the right type of product to sell
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