Seth Godin & Bernadette Jiwa – The Story Telling Workshop
Become a better storyteller
A powerful Akimbo workshop with Bernadette Jiwa and Seth Godin.
Because stories work.
Because stories create change.
Because your work deserves a better story.
Now more than ever
The world has been turned upside down, and we’ve been whipsawed, not just by a pandemic, but by the fast-moving stories that went with it. It has disrupted our families, our lives and our projects as well. George Floyd’s murder became a wake-up call, a story that we can no longer ignore, a call to action as we each seek to make a difference. These tragedies remind us that we have work to do, but also that we are not helpless. We can speak up, stand up and lead, on whatever project is dear to us. We can create the future we want to see.
The way forward is through. Through empathy and through practice. We are each charged with standing up and telling our story, a true story of possibility, as we weave together a better future.
We’ve all seen, firsthand, the effect of a powerful story. This proven workshop will help you craft one that makes things better.
Better stories give you a chance
Storytelling is not a gift reserved for the chosen few.
It’s a skill you can learn and practice.
You can become a great storyteller.
In this workshop, you’ll learn to tell engaging stories that persuade, influence and inspire.
The Story Skills Workshop gives you:
Tools, frameworks and examples
A simple step-by-step process
A safe place to work together at getting better
and the courage to tell your story
It teaches you how to discover, craft and tell your stories with confidence. Stories that will help people see you and your ideas, your cause or company. Stories that will help you make an impact.
From bestselling author Bernadette Jiwa
Bernadette’s compassion and generosity have led to a remarkable career.
Starting a decade ago from a remote corner of Australia, she’s published eight worldwide bestsellers and consulted with some of the most famous brands in the world.
Bernadette’s approach to storytelling has nothing to do with charisma or clever prose. Instead, she takes her students on a journey to discover their inherent advantage through their stories. If you have an idea you want to share with the world, she can help you make it resonate.
Connect with the people you want to serve
The promise of the digital age was that we could reach more people and capture their attention for close to free. For a while, we bought into the hype. But then our world became noisier, and we found ourselves having to shout even louder or pay just to be heard.
We learned over time that you can buy ads, attention and awareness, but you can’t buy trust—and trust, not attention, is what makes ideas resonate and matter.
The path to success is littered with great ideas that failed because they were poorly marketed. Too often our ideas fail because we haven’t told the right story in the right way.
Your idea deserves better.
You don’t have to get caught up in the war for attention.
Your work is more important than that.
You can’t change minds without winning hearts.
You can learn to tell better (true) stories—the kind that change how people feel, and in turn, what they do.
Is the story you tell holding you back?
The people you want to reach and resonate with will not be convinced by facts. They don’t just want to know about what you do, serve or sell—they want to know why.
From the family dinner table to the TED stage, the pitch deck to the board meeting, successful individuals and organizations influence, inspire and impact by telling better stories.
Better stories speak to people’s emotions
Better stories cut through the noise
Better stories give your audience a story to tell
Better stories are the backbone of every great idea
Better stories are the catalyst for successful companies, campaigns and careers
The answer isn’t more attention. It’s more affinity
Being ignored is frustrating and costly.
It doesn’t have to be that way.
You can learn from the examples of great stories, and then you can use those lessons to tell your own story.
You can take your story from good to great.
A good story tells. A great story engages.
A good story chronicles events. A great story invests people in the outcome.
A good story changes how we think. A great story changes how we feel and what we do.
Join us in this step-by-step workshop that shows you the mechanics of finding, crafting and telling great stories.
This is a life skill. Learn it once and you’ll have it forever
Who is the workshop for?
The Story Skills Workshop is for anyone who wants to have more impact. It’s for activists and artists, entrepreneurs and educators, makers and marketers, scientists and scholars.
We’re not here to help you become a professional journalist, screenwriter or novelist. This is a workshop designed to demystify the craft of the storytelling, and open the door for you to bring your work and your message to those who need it.
It’s not for people who choose to do average work or sell average stuff to average people. And it’s not for people who want to manipulate others to make decisions they later regret. This workshop is for people who want to make their ideas matter and make a difference in the process.
It’s for people like you, who want to do work they’re proud of and create the future they want to see.
Choose to tell a better story
It really is a choice. The choice to show up and learn and connect and ship. The choice to bring your ideas to others and discover what resonates (and what doesn’t).
And most of all, the choice to care enough about your audience that you can talk to them in a way that helps them move forward.
What is the workshop like?
The workshop takes place over 30 days.
There are 14 lessons, led by bestselling author Bernadette Jiwa, each featuring compelling story examples. Each example is broken down for you, frame by frame, idea by idea.
The lessons are released over the first 14 days. Each includes practical prompts and exercises to guide you. The essence of the workshop is your story, your work, your audience.
The Story Skills Workshop is built, like all of our popular workshops, on the Akimbo workshop platform. That means you’ll be surrounded by others working on similar challenges.
Our workshops are interactive, meaning they aren’t merely static lectures on video.
Unlike other online courses, they are designed to give you a once-in-a-lifetime experience, rather than lifetime access to content.
They’re living, engaging, real-time communities of people who are eager to help each other go forward.
Your work helps them unfold, leading to new insights, new connections and new breakthroughs.
Most of your time is spent working on your stories, your needs and your situation. And the rest of the time? You’ll be doing the work that leads to the most learning: teaching your peers what you know and helping them see a way forward. And they’ll be doing the same for you.
It’s a workshop. Bring your existing story and work on it, side by side, with others on a similar journey
Become a better storyteller
A powerful Akimbo workshop with Bernadette Jiwa and Seth Godin.
Because stories work.
Because stories create change.
Because your work deserves a better story.
Now more than ever
The world has been turned upside down, and we’ve been whipsawed, not just by a pandemic, but by the fast-moving stories that went with it. It has disrupted our families, our lives and our projects as well. George Floyd’s murder became a wake-up call, a story that we can no longer ignore, a call to action as we each seek to make a difference. These tragedies remind us that we have work to do, but also that we are not helpless. We can speak up, stand up and lead, on whatever project is dear to us. We can create the future we want to see.
The way forward is through. Through empathy and through practice. We are each charged with standing up and telling our story, a true story of possibility, as we weave together a better future.
We’ve all seen, firsthand, the effect of a powerful story. This proven workshop will help you craft one that makes things better.
Better stories give you a chance
Storytelling is not a gift reserved for the chosen few.
It’s a skill you can learn and practice.
You can become a great storyteller.
In this workshop, you’ll learn to tell engaging stories that persuade, influence and inspire.
The Story Skills Workshop gives you:
Tools, frameworks and examples
A simple step-by-step process
A safe place to work together at getting better
and the courage to tell your story
It teaches you how to discover, craft and tell your stories with confidence. Stories that will help people see you and your ideas, your cause or company. Stories that will help you make an impact.
From bestselling author Bernadette Jiwa
Bernadette’s compassion and generosity have led to a remarkable career.
Starting a decade ago from a remote corner of Australia, she’s published eight worldwide bestsellers and consulted with some of the most famous brands in the world.
Bernadette’s approach to storytelling has nothing to do with charisma or clever prose. Instead, she takes her students on a journey to discover their inherent advantage through their stories. If you have an idea you want to share with the world, she can help you make it resonate.
Connect with the people you want to serve
The promise of the digital age was that we could reach more people and capture their attention for close to free. For a while, we bought into the hype. But then our world became noisier, and we found ourselves having to shout even louder or pay just to be heard.
We learned over time that you can buy ads, attention and awareness, but you can’t buy trust—and trust, not attention, is what makes ideas resonate and matter.
The path to success is littered with great ideas that failed because they were poorly marketed. Too often our ideas fail because we haven’t told the right story in the right way.
Your idea deserves better.
You don’t have to get caught up in the war for attention.
Your work is more important than that.
You can’t change minds without winning hearts.
You can learn to tell better (true) stories—the kind that change how people feel, and in turn, what they do.
Is the story you tell holding you back?
The people you want to reach and resonate with will not be convinced by facts. They don’t just want to know about what you do, serve or sell—they want to know why.
From the family dinner table to the TED stage, the pitch deck to the board meeting, successful individuals and organizations influence, inspire and impact by telling better stories.
Better stories speak to people’s emotions
Better stories cut through the noise
Better stories give your audience a story to tell
Better stories are the backbone of every great idea
Better stories are the catalyst for successful companies, campaigns and careers.
The answer isn’t more attention. It’s more affinity
Being ignored is frustrating and costly.
It doesn’t have to be that way.
You can learn from the examples of great stories, and then you can use those lessons to tell your own story.
You can take your story from good to great.
A good story tells. A great story engages.
A good story chronicles events. A great story invests people in the outcome.
A good story changes how we think. A great story changes how we feel and what we do.
Join us in this step-by-step workshop that shows you the mechanics of finding, crafting and telling great stories.
This is a life skill. Learn it once and you’ll have it forever.
Who is the workshop for?
The Story Skills Workshop is for anyone who wants to have more impact. It’s for activists and artists, entrepreneurs and educators, makers and marketers, scientists and scholars.
We’re not here to help you become a professional journalist, screenwriter or novelist. This is a workshop designed to demystify the craft of the storytelling, and open the door for you to bring your work and your message to those who need it.
It’s not for people who choose to do average work or sell average stuff to average people. And it’s not for people who want to manipulate others to make decisions they later regret. This workshop is for people who want to make their ideas matter and make a difference in the process.
It’s for people like you, who want to do work they’re proud of and create the future they want to see.
Choose to tell a better story
It really is a choice. The choice to show up and learn and connect and ship. The choice to bring your ideas to others and discover what resonates (and what doesn’t).
And most of all, the choice to care enough about your audience that you can talk to them in a way that helps them move forward.
What is the workshop like?
The workshop takes place over 30 days.
There are 14 lessons, led by bestselling author Bernadette Jiwa, each featuring compelling story examples. Each example is broken down for you, frame by frame, idea by idea.
The lessons are released over the first 14 days. Each includes practical prompts and exercises to guide you. The essence of the workshop is your story, your work, your audience.
The Story Skills Workshop is built, like all of our popular workshops, on the Akimbo workshop platform. That means you’ll be surrounded by others working on similar challenges.
Our workshops are interactive, meaning they aren’t merely static lectures on video.
Unlike other online courses, they are designed to give you a once-in-a-lifetime experience, rather than lifetime access to content.
They’re living, engaging, real-time communities of people who are eager to help each other go forward.
Your work helps them unfold, leading to new insights, new connections and new breakthroughs.
Most of your time is spent working on your stories, your needs and your situation. And the rest of the time? You’ll be doing the work that leads to the most learning: teaching your peers what you know and helping them see a way forward. And they’ll be doing the same for you.
It’s a workshop. Bring your existing story and work on it, side by side, with others on a similar journey.
Show up for the lessons, do the work, contribute to the community and you’ll get back far more than you put in. More than 21,000 people have taken an Akimbo workshop, because they work.
The workshop is self-paced, and you can complete it in as quick as 14 days. We’re here to help you move forward with a workshop that’s short, focused and direct. You can’t fall behind. Most of our students are juggling full-time work and other responsibilities. You can invest your effort when you’ve got the time and focus to do so.
The golden rule of our workshops always applies: the more you put in, the more you’ll get out. We don’t give you a certificate or college credit, but something far more valuable—a different way to see your work.
Instead of a series of lectures, you’re enrolling in a journey with hundreds of others, fellow business owners and entrepreneurs, leaders and creatives in a hurry to make a difference. Your contributions to the cohort make the workshop succeed. They move everyone forward.
Through 14 lessons, you’ll learn to:
Understand what exactly great stories are and why they are so effective
Distinguish a good story from a bad one
Use the 5C’s story framework to craft and tell stories that move people
Learn the formula for a great beginning, middle and end to a story
Tell your own story better
Find and archive your own compelling stories
And more…
Akimbo has trained more than 21,000 leaders Are you ready to be heard?
> Please contact our team if you have questions, or broken links via our email [email protected]
