Sean Anthony – Hybrid Install Offers

Sean Anthony – Hybrid Install OffersWHAT YOU GET?Hybrid Install Offers are when you work 1-on-1 with a client to install some kind of Protocol or strategy into their business.It´s a combination of DFY and DWYIt´s a solid multiple 6-figure a year profit stream, And it´s how I come up with many of the ideas for my other offers, like my Email Rainmaker Mastermind and these monthly trainings.What We´ll Cover:The Offer BuffetWhat you need to sell HIOsCreating the offerReviewing Offer DocsGetting a HIO clientDelivering  a result The Offer Buffet:Sample (Lead):Your free offer to give people a taste in exchange for their contact infoGoal: grow your list and audience with potential buyersDelivery: Ebook, Ultimate guide, Email course Appetizer (Customer):Your low-mind ticket offer to find your buyersGoal: turn a lead into a customer and get them hungry for your Main Course Main Course:Your highest level offer serving the high-end of your marketGoal: get paid the premium to work with your highest level people What you need to sell HIOs:Case study:You need a Case Study showing proof of achieving a desirable outcome.This coud be a personal Case Study to start. But over timme you should leverage client case studies as you begin to stack result.The Case study should include:PersonBefore stateAfter StateTimeframeStoryIf you have no Case Study, there is nothing to scale. Protocol:The Protocol is the system or series of steps taken to achieve the result in the Case Study.You will detail teh Protocol on a Google Doc. The length will depend on how cold the person is reading it. The less time they´ve spent with you, the longer it needs to be. Offer:Your Protocol needs to be presented in a way that is a attractive to the high-end of your market. Creating the offer:PersonPlanProtocolPrice Reviewing Offer Docs:ElementsInclude:PersonPlanCase StudyProtocolPriceFeatures/Benefits short listGetting a HIO client:Launch Process:Reach out to your top case studies, client, customers, leads, direct network, email list, social audienceHave conversations with interested/ideal prospect to get a feel for your messaging and offer. Get on calls with people and walk them through your doc with the Plan and ProtocoTweak your offer, pricing, messaging based on feedback. Do this until you get your first client(s) Delivering  a result:I usually include:A personalized strategy docWeekly calls or as needed1-on-1 messaging acess (WA)Access to relevant products/training/toolsThere are no reviews yet.Add a Review Cancel replyYou must be to post a review.