Scott Oldford – The R.O.I Method Course
The R.O.I Method is one of the most powerful sale and marketing methods on the planet. Inside of the course, we go through everything required to implement into your business.
Course curriculum
1. WELCOME TO THE R.O.I METHOD COURSE | START HERE
VIDEO | WELCOME TO THE R.O.I METHOD
TRANSCRIPT | WELCOME TO THE R.O.I METHOD
VIDEO | HOW TO USE THIS PROGRAM
TRANSCRIPT | HOW TO USE THIS PROGRAM
VIDEO | MEET YOUR MENTOR: SCOTT OLDFORD
TRANSCRIPT | MEET YOUR MENTOR: SCOTT OLDFORD
2. MODULE 0 | INTRODUCTION
VIDEO | SECTION 1: ROI METHOD FOR YOUR PRODUCT TYPE
TRANSCRIPT | SECTION 1: ROI METHOD FOR YOUR PRODUCT TYPE
VIDEO | SECTION 2: ROI METHOD FOR YOUR MONTHLY PROFIT
TRANSCRIPT | SECTION 2: ROI METHOD FOR YOUR MONTHLY PROFIT
VIDEO | SECTION 3: ROI METHOD FOR YOUR AUDIENCE SIZE
TRANSCRIPT | SECTION 3: ROI METHOD FOR YOUR AUDIENCE SIZE
VIDEO | SECTION 4: ROI METHOD FOR DIFFERENT TYPES OF TRAFFIC
TRANSCRIPT | SECTION 4: ROI METHOD FOR DIFFERENT TYPES OF TRAFFIC
3.MODULE 1 | BUSINESS FUNDAMENTALS
MODULE 1 | SECTION 1: ROI MINDSET OF MARKETING & SALES
VIDEO | THE DAILY SHIFT
TRANSCRIPT | THE DAILY SHIFT
BONUS | DAILY SHIFT MINDSET OF SALES & MARKETING LESSONS
VIDEO | INVISIBLE ROI
TRANSCRIPT | INVISIBLE ROI
VIDEO | LONG VS. SHORT TERM DECISION MAKING
TRANSCRIPT | LONG VS. SHORT TERM DECISION MAKING
VIDEO | STACKING WINS VS. LETTING IT GO
TRANSCRIPT | STACKING WINS VS. LETTING IT GO
VIDEO | THE TRUTH ABOUT MOMENTUM & IT’S MISTRESS
TRANSCRIPT |THE TRUTH ABOUT MOMENTUM & IT’S MISTRESS
VIDEO | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU’LL SEE RESULTS
TRANSCRIPT | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU’LL SEE RESULTS
VIDEO | DEALING WITH OVERWHELM
TRANSCRIPT | DEALING WITH OVERWHELM
VIDEO | TEST, TEST, TEST & TRACKING
TRANSCRIPT | TEST, TEST, TEST & TRACKING
VIDEO | THE MARKETING & SALES HAMSTER WHEEL
TRANSCRIPT | THE MARKETING & SALES HAMSTER WHEEL
VIDEO | LOSS AVERSION
TRANSCRIPT | LOSS AVERSION
LINK TO BOOK SUGGESTION | SUPER THINKING: THE BIG BOOK OF MENTAL MODELS
MODULE 1 | SECTION 2: ROI FOR YOUR BUSINESS MODEL
VIDEO | THE IMPORTANCE OF YOUR BUSINESS MODEL
TRANSCRIPT | THE IMPORTANCE OF YOUR BUSINESS MODEL
VIDEO | GROWTH VS. PROFIT VS. WEALTH
TRANSCRIPT | GROWTH VS. PROFIT VS. WEALTH
VIDEO | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER
TRANSCRIPT | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER
VIDEO | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL
TRANSCRIPT | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL
VIDEO | FRONT END VS. BACKEND + LIFETIME VALUE
TRANSCRIPT | FRONT END VS. BACKEND + LIFETIME VALUE
4. MODULE 2 | RELEVANCY
VIDEO | INTRODUCTION: WHY IS RELEVANCY IMPORTANT?
TRANSCRIPT | INTRODUCTION: WHY IS RELEVANCY IMPORTANT?
MODULE 2 | SECTION 1: DEVELOP & VALIDATE YOUR OFFER
VIDEO | THE IMPORTANCE OF A GREAT PRODUCT
TRANSCRIPT | THE IMPORTANCE OF A GREAT PRODUCT
VIDEO | PAIN KILLER VS. VITAMIN
TRANSCRIPT | PAIN KILLER VS. VITAMIN
VIDEO | 4 REASONS SOMEONE BUYS YOUR STUFF
TRANSCRIPT | 4 REASONS SOMEONE BUYS YOUR STUFF
VIDEO | CARROT CAKE VS. COOKED CARROTS
TRANSCRIPT | CARROT CAKE VS. COOKED CARROTS
VIDEO | HOW TO DEVELOP YOUR OFFER
TRANSCRIPT | HOW TO DEVELOP YOUR OFFER
VIDEO | HOW TO VALIDATE YOUR OFFER
TRANSCRIPT | HOW TO VALIDATE YOUR OFFER
VIDEO | WHEN IT’S TIME TO SCALE YOUR OFFER
TRANSCRIPT | WHEN IT’S TIME TO SCALE YOUR OFFER
MODULE 2 | SECTION 2: DEVELOP YOUR METHODOLOGY
VIDEO | THE IMPORTANCE OF YOUR METHOD
TRANSCRIPT | THE IMPORTANCE OF YOUR METHOD
VIDEO | EXTRACTING YOUR METHOD FROM MIND TO PAPER
TRANSCRIPT | EXTRACTING YOUR METHOD FROM MIND TO PAPER
WORKSHEET | HOW TO EXTRACT YOUR METHOD FROM YOUR MIND
VIDEO | EVOLVING YOUR METHOD
TRANSCRIPT | EVOLVING YOUR METHOD
VIDEO | PUBLISHING YOUR METHOD
TRANSCRIPT | PUBLISHING YOUR METHOD
MODULE 2 | SECTION 3: YOUR CUSTOMER
VIDEO | WHY IT’S IMPORTANT TO KNOW YOUR CUSTOMER
TRANSCRIPT | WHY IT’S IMPORTANT TO KNOW YOUR CUSTOMER
VIDEO | 360 DEGREE AVATAR
TRANSCRIPT | 360 DEGREE AVATAR
WORKBOOK | 360 DEGREE AVATAR
EXAMPLES | 360 DEGREE AVATAR
VIDEO | WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP
TRANSCRIPT | WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP
MODULE 2 | SECTION 4: POSITIONING
VIDEO | DEVELOPING YOUR POSITIONING
TRANSCRIPT | DEVELOPING YOUR POSITIONING
VIDEO | DEVELOPING YOUR POSITIONING SENTENCE
TRANSCRIPT | DEVELOPING YOUR POSITIONING SENTENCE
VIDEO | 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE
TRANSCRIPT | 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE
WORKSHEET | 6 STEP UNFAIR ADVANTAGE PROCESS
MODULE 2 | SECTION 5: MESSAGING
VIDEO | WHY MESSAGING IS SO IMPORTANT
TRANSCRIPT | WHY MESSAGING IS SO IMPORTANT
VIDEO | THE SSF METHOD
TRANSCRIPT | THE SSF METHOD
VIDEO | THE 9 P’S OF MESSAGING
TRANSCRIPT | THE 9 P’S OF MESSAGING
VIDEO | THE 9 P’S WORKSHEET EXPLAINED
TRANSCRIPT | THE 9 P’S WORKSHEET EXPLAINED
WORKSHEET | 9 POINT MESSAGING EXERCISE
VIDEO | THE SSF MATRIX
TRANSCRIPT | THE SSF MATRIX
VIDEO | THE SSF METHOD MATRIX EXPLAINED
TRANSCRIPT | THE SSF METHOD MATRIX EXPLAINED
PDF | THE SSF METHOD
THE 13 DIFFERENT TYPES OF CONTENT
VIDEO | THE 13 DIFFERENT CONTENT TYPES WORKSHEET SCREENSHARE
TRANSCRIPT | THE 13 DIFFERENT TYPES OF CONTENT
WORKSHEET | THE 13 DIFFERENT TYPES OF CONTENT
THE RELEVANCY GRID & CONTENT BLOCKS
EXAMPLE | RELEVANCY GRID TEMPLATE
VIDEO | RELEVANCY GRID TEMPLATE OVERVIEW
TRANSCRIPT | RELEVANCY GRID TEMPLATE OVERVIEW
EXAMPLE | SCOTT’S CONTENT POSTS
MODULE 2 | SECTION 6: BRANDING
VIDEO | THE IMPORTANCE OF BRANDING
TRANSCRIPT | THE IMPORTANCE OF BRANDING
BRAND VOICE, MOOD BOARD & INTEGRITY
VIDEO | BRAND WORKSHEET
TRANSCRIPT | BRAND WORKSHEET
WORKSHEET | BRAND COMMITMENT
YOUR BRAND STORY
VIDEO | YOUR BRAND STORY WORKSHEET
TRANSCRIPT | YOUR BRAND STORY WORKSHEET
WORKSHEET | YOUR BRAND STORY
5. MODULE 3 | OMNIPRESENCE
VIDEO | INTRODUCTION: WHY IS OMNIPRESENCE IMPORTANT?
MODULE 3 | SECTION 1: THE FOUNDATION OF OMNIPRESENCE
VIDEO | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
TRANSCRIPT | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
WORKSHEET | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
VIDEO | WHY MONEY FOLLOWS ATTENTION
TRANSCRIPT | WHY MONEY FOLLOWS ATTENTION
VIDEO | CONTEXT VS. CONSUMPTION
TRANSCRIPT | CONTEXT VS. CONSUMPTION
VIDEO | THE GREAT AMPLIFIER
TRANSCRIPT | THE GREAT AMPLIFIER
VIDEO | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE
TRANSCRIPT | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE
MODULE 3 | SECTION 2: CONTENT STRATEGY FOR OMNIPRESENCE
VIDEO | THE OMNIPRESENCE CONTENT STRATEGY
TRANSCRIPT | THE OMNIPRESENCE CONTENT STRATEGY
VIDEO | USING YOUR RELEVANCY GRID CONTENT
TRANSCRIPT | USING YOUR RELEVANCY GRID CONTENT
VIDEO | DEVELOPING GREAT CONTENT
TRANSCRIPT | DEVELOPING GREAT CONTENT
VIDEO | HOW TO BE MAGNETIZING
TRANSCRIPT | HOW TO BE MAGNETIZING
VIDEO | HOW TO MEDIATE ATTENTION
TRANSCRIPT | HOW TO MEDIATE ATTENTION
WORKSHEET | OMNIPRESENCE CONTENT STYLES FOR ROI METHOD
WORKSHEET | OMNIPRESENCE & TRAFFIC GUIDE
MODULE 3 | SECTION 3: THE 4 STAGES OF OMNIPRESENCE
VIDEO | THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS
TRANSCRIPT | THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS
VIDEO | HOW OMNIPRESENCE AUDIENCES WORK
TRANSCRIPT | HOW OMNIPRESENCE AUDIENCE WORK
VIDEO | 4 STAGES OF OMNIPRESENCE GUIDE
TRANSCRIPT | 4 STAGES OF OMNIPRESENCE GUIDE
WORKSHEET | THE 4 STAGES OF OMNIPRESENCE GUIDE
WORKSHEET | THE 4 STAGES OF OMNIPRESENCE TEMPLATE
WORKSHEET | AUDIENCE GROUPS & OMNIPRESENCE
MODULE 3 | SECTION 4: LAUNCHING WITH OMNIPRESENCE
VIDEO | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC
TRANSCRIPT | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC
VIDEO | OMNIPRESENCE USING PAID ADVERTISING
TRANSCRIPT | OMNIPRESENCE USING PAID ADVERTISING
VIDEO | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES
TRANSCRIPT | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES
VIDEO | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS
TRANSCRIPT | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS
VIDEO | THE 5 TYPES OF SOCIAL PROOF
TRANSCRIPT | THE 5 TYPES OF SOCIAL PROOF
VIDEO | OPTIMIZATION & IMPLEMENTING OMNIPRESENCE
TRANSCRIPT | OPTIMIZATION & IMPLEMENTING OMNIPRESENCE
6. MODULE 4 | INTIMACY
VIDEO | INTRODUCTION TO THE 3 C’S OF INTIMACY & WHY IT’S IMPORTANT FOR YOUR SALES & GROWTH
MODULE 4 | SECTION 1: INTIMACY THROUGH CONNECTION
VIDEO | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?
TRANSCRIPT | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?
VIDEO | AUTHENTICITY, VULNERABILITY & EQ
TRANSCRIPT | AUTHENTICITY, VULNERABILITY & EQ
VIDEO | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE
TRANSCRIPT | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE
VIDEO | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER
TRANSCRIPT | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER
MODULE 4 | SECTION 2: INTIMACY THROUGH COMMUNITY
VIDEO | WHY COMMUNITY IS SO IMPORTANT
TRANSCRIPT | WHY COMMUNITY IS SO IMPORTANT
VIDEO | HOW TO DEVELOP COMMUNITY
TRANSCRIPT | HOW TO DEVELOP COMMUNITY
VIDEO | BUILD COMMUNITY WITH FACEBOOK GROUPS
TRANSCRIPT | BUILD COMMUNITY WITH FACEBOOK GROUPS
VIDEO | BUILD COMMUNITY WITH INSTAGRAM
TRANSCRIPT | BUILD COMMUNITY WITH INSTAGRAM
VIDEO | BUILD COMMUNITY WITH YOUR EMAIL LIST
TRANSCRIPT | BUILD A COMMUNITY WITH YOUR EMAIL LIST
VIDEO | SCALING YOUR COMMUNITY
TRANSCRIPT | SCALING YOUR COMMUNITY
MODULE 4 | SECTION 3: INTIMACY THROUGH CONVERSATION
VIDEO | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY
TRANSCRIPT | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY
VIDEO | SOCIAL SELLING 101
TRANSCRIPT | SOCIAL SELLING 101
VIDEO | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS
TRANSCRIPT | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS
7. MODULE 5 | BUILD YOUR ROI FUNNEL
MODULE 5 | INTRODUCTION: BUILDING YOUR FUNNEL
VIDEO | WHAT IS A MARKETING FUNNEL
TRANSCRIPT | WHAT IS A MARKETING FUNNEL
VIDEO | WHAT IS THE ROI FUNNEL
TRANSCRIPT | WHAT IS THE ROI FUNNEL
MODULE 5 | SECTION 1: FUNNEL BASICS
VIDEO | HOW THE SSF METHOD WORKS IN YOUR FUNNEL
TRANSCRIPT | HOW THE SSF METHOD WORKS IN YOUR FUNNEL
GUIDE | MY FAVORITE FUNNELS FOR DIFFERENT BUSINESS MODELS
VIDEO | SIMPLICITY, AUTOMATION & THE PARADOX
TRANSCRIPT | SIMPLICITY, AUTOMATION & THE PARADOX
VIDEO | THE HIDDEN FUNNEL
TRANSCRIPT | THE HIDDEN FUNNEL
MODULE 5 | SECTION 2: RELEVANCY & LEAD MAGNETS
VIDEO | THE DIFFERENT TYPES OF LEAD MAGNETS & RELEVANCY
TRANSCRIPT | THE DIFFERENT TYPES OF LEAD MAGNETS & RELEVANCY
GUIDE | THE DIFFERENT TYPES OF LEAD MAGNETS & WHAT YOU NEED TO KNOW
MODULE 5 | SECTION 3: FUNNEL IMPLEMENTATION
VIDEO | DEVELOPING YOUR LEAD MAGNETS
GUIDE & EXAMPLE | STEP BY STEP GUIDE FOR DEVELOPING LEAD MAGNETS
BONUS | GUIDE: ONLINE CHALLENGES 101
VIDEO | DEVELOPING YOUR LANDING PAGES
GUIDE | DEVELOPING YOUR LANDING PAGE & THANK YOU PAGE
VIDEO | DEVELOPING YOUR EMAIL SEQUENCE
GUIDE | EMAIL SEQUENCE
TEMPLATE | MY PERFECT EMAIL
DEVELOPING YOUR CONVERSION METHOD
GUIDE | APPLICATION PAGES & APPLICATION FORMS
GUIDE | STEP BY STEP GUIDE FOR DEVELOPING CONVERSION METHODS
GUIDE | USING A FACEBOOK GROUP INSIDE OF YOUR FUNNEL
VIDEO | TECHNOLOGY & SOFTWARE
GUIDE | TECHNOLOGY & WHAT YOU SHOULD USE
VIDEO | 3 PART FUNNEL LAUNCH
TEMPLATES | FOR BUILDING YOUR FUNNEL
MODULE 5 | SECTION 4: FUNNEL OPTIMIZATION
VIDEO | OPTIMIZING THE ROI FUNNEL
GUIDE | OPTIMIZATION GUIDE
VIDEO | FUNNEL STACKING
VIDEO | DESIGN OF YOUR LEAD MAGNET & WHY IT MIGHT NOT MATTER
VIDEO | KPI’S & FUNNEL TRACKING
GUIDE | SCORECARD & FUNNEL CALCULATOR
VIDEO | MODULE 5: CONCLUSION
8. COURSE ROLL-OUT DETAILS
COURSE ROLL-OUT SCHEDULE
BUGS, PROBLEMS AND COURSE FEEDBACK
9. BONUSES & EXTRA’S
BONUS Q&A CALLS WITH SCOTT OLDFORD
THE ROI METHOD: OFFICIAL Q&A
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