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Scott Cunningham – Digital Marketer – E-commerce Marketing Mastery download, Scott Cunningham – Digital Marketer – E-commerce Marketing Mastery review, Scott Cunningham – Digital Marketer – E-commerce Marketing Mastery free
Scott Cunningham – Digital Marketer – E-commerce Marketing Mastery
The above is the monthly revenue report for an established jewelry business that was plateaued at about $100,000 a month.
I know that sounds like a lot but their margins were paper thin and the owners were exhausted.
Yes, they had a high sales volume but their conversions were low, traffic costs were high, and they had no time for follow up so everything was focused on front end sales.
It was more like running on a hamster wheel than running a successful store.
After focusing on a winning process, they were able to increase margins, increase customer LTV, lower new customer acquisition and, as a result, were able to scale to over $300,000 a month PLUS do it with less stress and anxiety.
So What Is The Proven Process?
The reason that these E-commerce owners and marketers were able to turn their slumping stores into profitable powerhouses is because of a proven process called…
The E-Commerce ‘Tree of Life’
The E-commerce “Tree of Life†is one of the core concepts to building a profitable, sustainable, and scalable E-commerce store.
This process is made up of 4 Key Pillars to success:
Pillar 1: The Roots – This is about establishing the foundational elements so your store can truly take root by determining the right offer to the right market with the right positioning
Pillar 2: The Base – This is your online store, which requires incredibly strong foundations to support your business. This is the 1st part of your business that is visible to the world. This is made up of your proven product pages, branded store front, and basic automations (like email) that are all tested and proven to convert your customers. (i.e. certain to bring your water to your roots!)
Pillar 3: The Trunk – This is your first traffic source that predictably leads to sales. It’s the first customer acquisition channel that you master, which you can reliably depend on for sales. What’s most important here is that you don’t get distracted trying to get sales from 10 channels at once, before mastering one. Focus on only ONE branch until that is a repeatable and reliable source of sales for your business. ONE acquisition channel is enough to build a 6-figure, if not 7-figure business.
Pillar 4: The Branches – Once you have at least one sustainable branch to your business you can begin to build out additional acquisition arms ( or funnels) of your business. To go full bloom, you also don’t need to depend on solely paid advertising channels. Your tree could include things such as pop-up shops, wholesaling, affiliate and influencer channels, and other profit centers for your business.
(The leaves are your profits when this tree grows in harmony)
As you can see, when you follow this process, it virtually eliminates the 2 biggest problems that most E-commerce marketers and owners face…
Not enough traffic
Not enough sales
No one wants to waste time or money on traffic they don’t know is going to convert!
And, without traffic, you can’t get any sales.
That’s the marketers dilemma and that’s why this process was developed.
See, when you start by…
Validating your product to market match*
Apply the perfect positioning* and…
Use proven product pages that are sure to convert*
(*Don’t worry we have all the principles, templates and checklists for you!)…
NOW you are in a position to truly judge the effectiveness of a marketing campaign.
If you know people want a product, you know who wants it, and you know the product’s pages are proven to convert then the only variable is the platform.
Isolating the variables in your E–com equation is how the pros slowly, safely, and systematically test their offers.
Then, it’s only a matter of time until your KPIs (key performance indicators) line up, you have your winner, and you can scale…hard!
The E-commerce Tree of Life approach ensures you reduce the trial and error, wasted ad spend, and that nagging unknowing if you are doing things right.
It also makes sure that once you do find success, it is based on a strong and stable foundation that can support scale as opposed to luck, hope, or happenstance.
In fact, this process has been proven so many times now, we can confidently say that…
Whether You’ve Had To Close Your Doors, Are Stuck In The Struggle, Or Are Brand New To E-Commerce…
You Can Turn Your Stagnant Store Into A Profitable, Sustainable, & Scalable E-commerce Empire…Without The Trial & Error, Long Learning Curve, Or Wasted Ad Spend.
And that is exactly what we want to help you do!
Introducing…
This certification is designed to give you a full, fundamental understanding of how you can effectively approach E-commerce marketing in today’s world and lay out the simple steps to success and scale that the 7 & 8 figure E-Commerce brands follow.
Once you understand the E-commerce ‘Tree of Life’ and its 4 Key Pillars to success, you will have:
Complete confidence in a new comprehensive eCommerce marketing plan for you or your company
A fully integrated & proven eCommerce marketing campaign ready to launch in the real world so you can safely and systematically test your offers to find the a winning channel quickly
Templates, checklists, and swipe files for the highest converting product pages, product descriptions, storefronts, email campaigns, and Facebook ads so never have to guess again
A simplified eCommerce marketing approach that focuses on mastering the basics:
Creating the perfect positioning for your offer
Optimizing your online store & product pages for maximum conversions
Email marketing for fast & consistent sales and,
Social media advertising to reach as many of your ideal prospects as possible.
Total clarity about what to do (and what NOT to do) to get your store or funnels to 6 & 7 figures fast
A straight to the point, no fluff approach that focuses on execution over theory
A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using this fundamental-first approach and,
How to convert cold strangers into hot buyers in today’s competitive eCommerce environment while simultaneously building good will in your marketplace
What Will I Learn?
MODULE 1
Module 1 Overview
Core Concepts
Lesson 1
Validating Proof of Concept with the Ecommerce Tree of Life
Lesson 2
Evaluating Product Market Fit
Lesson 3
The Core Pillars of Ecommerce
Lesson 4
Why Ecommerce Needs Strategy
Lesson 5
The Customer Value Journey for Ecommerce
MODULE 2
Module 2 Overview
Avatar/Offer
Lesson 1
How to Create Your Customer Avatar
Lesson 2
The 4 Key Ecommerce Attributes
Lesson 3
26 Examples of Transactional Ecommerce Offers
Lesson 4
Creating Your Offer Stack
MODULE 3
Module 3 Overview
Online Store
Lesson 1
Optimizing Your Online Store
Lesson 2
How to Create the Ideal Homepage Hierarchy
Lesson 3
How to Organize Collections – Content Hierarchy
Lesson 4
Setting Up Your Menu
Lesson 5
Creating Perfect Product Pages
Lesson 6
Product Photography
MODULE 4
Module 4 Overview
Sales Channels: Email Marketing & Paid Advertising
Lesson 1
Introduction to Sales Channels
Lesson 2
Email Marketing: Welcome Email Flows
Lesson 3
Email Marketing: Abandon Cart Email Flows
Lesson 4
Email Marketing: Post-Purchase Email Flows
Lesson 5
Email Marketing: Campaign Emails
Lesson 6
Introduction to Paid Advertising for Ecommerce
Lesson 7
Paid Advertising: Anatomy of an Ad on Meta
Lesson 8
Paid Advertising: Copywriting and Creative on Meta
Lesson 9
Paid Advertising: Testing Copy, Creative & Audience on Meta
MODULE 5
Module 5 Overview
Building a Social Store
Lesson 1
Introduction to Expanding Your Ecommerce onto Social Media
Lesson 2
Meet Your Instructor Lauren Petrullo
Lesson 3
Why Use Meta & Social Shops?
Lesson 4
Facebook vs Instagram Shops
Lesson 5
What Platforms Have Shops? Why Are We Talking About Meta?
Lesson 6
Prerequisites for Setting Up Social Shops
Lesson 7
How to Apply Offer Creation
Lesson 8
Key Social Selling KPI’s
Lesson 9
Where are Social Shops, UGC, and Affiliate Systems Headed?
Lesson 10
Who Should be Managing your Social Store?
Lesson 11
What are Standard SOPs for Social Shops?
Lesson 12
Using Social Feed to Tag Social Shops
Lesson 13
Storefronts in the Metaverse
Lesson 14
Addressing Objections
Lesson 15
Case Study: ClearStem
Become an Ecommerce Marketing Specialist Today!
What’s Included:
The Ecommerce Marketing Mastery Course
6 Core Modules
40 Video Lessons
11-Point Product Page Audit
Create Your Hooks Worksheet
Facebook Ad Worksheet
Growth Scorecard Template
BONUS #1: Build Your Winning eCommerce Product Page
BONUS #2: How To Create a Foolproof Giveaway Promotion In 10 Days or Less
BONUS #3: The Email Promo Jumpstart Pack
BONUS #4: The 5-Part Refund Reducer Email Series Playbook
Meet Your Instructors
Lauren Petrullo
Lauren Petrullo is a content marketing ninja, putting her skills to work as the owner of digital marketing agency Mongoose Media, boutique e-commerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-owner of chatbot service Bot Blondes.
As a former Innovation Producer at The Walt Disney Company, Lauren incorporates her background in innovation and design to infuse creativity and play in all of her marketing strategies.
Through her marketing agency Mongoose Media, Lauren specializes in PPC and Social Media (organic and paid) by building brands on social media and converting them through Facebook and Google.
“We make future customers aware of our clients months before they begin seeking solutions through Pinterest.â€
Scott Cunningham
Scott Cunningham is the founder of Social Lite, a leading Shopify Partner agency that has helped hundreds of Shopify stores around the globe scale past 7 and 8-figures. The Social Lite team has managed millions of dollars in digital advertising spend for their clients over the past year alone, and they are certified Klaviyo Masters, driving 20-40% of all sales through email marketing.
Scott is also a co-founder at Merchant Mastery, a training and coaching incubator for Shopify store owners that has helped over 400+ Shopify merchants launch and grow their digital campaigns.
Scott’s team has hosted Shopify Meetups in cities across North America, and Scott has taught eCommerce strategies on industry-leading stages, podcasts, and webinars, including Shopify Compass, Privy Masterclass, Klaviyo Bootcamp, Affiliate Summit, Ecommerce World, Traffic and Conversion Summit, and Digital Agency Expo in NYC.
Scott is also an ELITE coach at DigitalMarketer.com.
Simon Trafford
Simon Trafford is the Co-Founder and Head Coach for Merchant Mastery and Managing Director for Social Lite Communications, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).
In 2014, when we discovered the impact that customer relationships have on retail success, we tripled down on eCommerce. We built Shopify websites, launched eCommerce marketing campaigns, we studied, we practiced, and we got really good at scaling revenue for our clients by helping them foster lifelong relationships with their customers.
Today we are solely dedicated to helping independent eCommerce merchants scale in the global market.
