Sandra Beckwith – Book Marketing 101 for Nonfiction: How to Build Book Buzz (up)

Sandra Beckwith – Book Marketing 101 for Nonfiction: How to Build Book Buzz (up)Everything you need to know about marketing your nonfiction bookLearn a pro’s book marketing secrets in a self-paced e-course!You know that you need to market your nonfiction book, but do you know where to begin – and how? Book marketing expert Sandra Beckwith teaches you what you need to know now!Sell more books and build credibility for your career by making sure the right people discover and buy your book!In this self-paced e-course created by a book marketing pro, you’ll learn how to identify your book’s target audience and what tools and tactics to use to reach your readers. Whether your goal is to get booked for radio interviews, secure reader reviews, snag speaking gigs, guest blog, or use YouTube videos effectively, you’ll learn how to do it in this content-packed training program. You will discover what activities are the best for your book – not anyone else’s – and learn how to execute them.And, the strategies and tactics you will learn in this course apply whether your book has been available for three days, three weeks, three months, or three years.What will you learn in the 4 course modules?You will discover how to:Create a book marketing blueprint that makes the most of your available resourcesAnnounce your book to the press and other key communitiesSnag book reviewsRock it on AmazonUse social networking tools and sites to boost book salesConduct a virtual book tour with bloggers who can help you build buzz quicklyGenerate media interviews – print, broadcast, onlineBuild an author website that supports book sales and other goalsAnd much, much moreIn addition, each module contains learning materials for authors who use traditional publishers and those who are self-published. It applies to e-books and printed books. The information, tactics, and tools presented work for all book categories and genres. You have everything you need to learn, grow, and succeed, regardless of your publishing situation or category.(Be sure to click the “down” arrow under Module 2 to see the content for Modules 3 and 4!)NOTE: All training is presented in written format.Here’s what authors have said about this course:“For me, writing my book was the easy part – promoting it was a whole different ball game. Fortunately, Sandra Beckwith is the ideal coach. Her book publicity course offers a perfect mix of practical tools, creative ideas and unfailing encouragement and support to help authors learn to make the most of each and every opportunity to get their books known. I highly recommend it to any author – first time or veteran.”Dara Chadwick, author, You’d Be So Pretty If…: Teaching Our Daughters to Love Their Bodies – Even When We Don’t Love Our Own“There is so much information out there about what authors ought to do to promote their books, it can feel overwhelming! Sandra Beckwith’s Build Book Buzz course can help you cut through the noise and figure out what makes sense for you. Sandra’s students learn by doing and benefit from her excellent judgment and in-depth experience. You’ll come out of the course with a do-able promotion plan that fits your skills, resources, and needs.”Eileen Kennedy-Moore, PhD, author, SMART PARENTING FOR SMART KIDS: Nurturing Your Child’s True Potential and WHAT ABOUT ME? 12 Ways to Get Your Parents’ Attention Without Hitting Your Sister“Taking Sandra’s workshop was the most important step I took in my book journey, second only to the writing of the book. ‘Book Marketing 101’ is a must for every new author as well as for those with a dozen books to their credit. These days, authors whose books are being carried by major houses as well as those who are self-publishing, need to know how to promote and market their books. With her background and expertise in both writing and publishing, Beckwith is an instructor extraordinaire, giving her students hands-on experience in generating media exposure for their books.”Vivian Kirkfield, author, SHOW ME HOW! BUILD YOUR CHILD’S SELF-ESTEEM THROUGH READING, CRAFTING AND COOKING“This has been fantastic! I am now a follower and a believer. I am very happy – you have me thinking like a marketer.”Karen McCullough, author, The Seven Women Project: Your Personal Guide to Success in Work, Play and Dress“This class helped me gain national attention for a regional travel guide. Without the course, I never would have seen those possibilities let alone known how to make them happen!”Jen A. Miller, author, Atlantic City to Cape May: Great DestinationsYour InstructorSandra BeckwithSandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show,” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Feedspot has ranked her website, Build Book Buzz, as # 7 among thousands of book marketing blogs; it has also been named a top website for authors and writers seven other times.Course CurriculumWelcomeWelcome to Book Marketing 101!Module 1: Announcing Your BookLESSON: HOW TO FIND TIME FOR BOOK PROMOTIONLESSON: ELEMENTS OF A GREAT BOOK MARKETING PLAN, PART 110 QUESTIONS WITH AL MARTIN, FORMER PUBLICIST, REAL ESTATE/PERSONAL FINANCE AND INVESTING TITLES, DEARBORN TRADE PUBLISHINGLESSON: WHAT DO YOU NEED IN THE LAUNCH PRESS KIT FOR YOUR BOOK?LESSON: WHY YOU NEED TO COLLECT EMAIL ADDRESSES (AND HOW TO DOING IT)LESSON: HOW TO ANNOUNCE YOUR BOOK WITH AN EMAIL BLASTLESSON: HOW TO GET BOOK REVIEWSQ&A WITH GAIL JORDAN, FORMER DIRECTOR OF PUBLIC RELATIONS, LULU.COMLESSON: WRITING YOUR BOOK ANNOUNCEMENT PRESS RELEASEHOMEWORK PART 1: FIRST HALF OF BOOK MARKETING PLANHOMEWORK PART 2: WRITE YOUR BOOK ANNOUNCEMENT PRESS RELEASEModule 2: Working With the PressLESSON: WRITING PRESS RELEASES THAT GET RESULTSLESSON: WRITING A TIP SHEETA TIP SHEET IN ACTIONLESSON: HOW TO DISTRIBUTE A PRESS RELEASELESSON: PITCHING YOURSELF AS AN ARTICLE OR SEGMENT SOURCECONSIDER THIS . . . WHEN DEALING WITH THE MEDIA9 QUESTIONS WITH RICK FRISHMAN, FOUNDER, PLANNED TV ARTS/MEDIA CONNECT7 THINGS YOU NEED TO KNOW ABOUT WORKING WITH A BOOK PUBLICISTHOMEWORK: WRITE A TIP SHEET THAT KEEPS YOUR BOOK IN THE NEWSModule 3: Promoting Your Book OnlineLESSON: CREATING BUZZ ONLINELESSON: HOW TO PLAN YOUR VIRTUAL BOOK TOURQ&A WITH ANN LEEDOM, FOUNDER, NET CONNECT PUBLICITYLESSON: ROCKING IT ON AMAZONLESSON: SOCIAL NETWORKING FOR AUTHORS: GETTING EDPINTEREST FOR AUTHORSLESSON: 5 WAYS TO USE INSTAGRAM FOR BOOK PROMOTIONBOOK-SPECIFIC SOCIAL NETWORKS FOR AUTHORS AND A FEW TIPS FOR GOODREADSLESSON: PLANNING CONTESTS AND GIVEAWAYSBEYOND BOOK TRAILERS: WHY VIDEO IS IMPORTANTHOMEWORK PART 1: YOUR SOCIAL NETWORKHOMEWORK PART 2: WHAT SITES WILL YOU VISIT ON YOUR VIRTUAL BOOK TOUR?Module 4: Using Your Voice to Sell BooksLESSON: USING PUBLIC SPEAKING TO BUILD BUZZ AND SELL BOOKS10 TIPS FOR SUCCESSFUL PUBLIC SPEAKINGLESSON: RADIO PUBLICITY TIPS FROM GURU ALEX CARROLLLESSON: PODCASTING 101 FOR AUTHORSLESSON: HOW TO HANDLE YOURSELF DURING TV INTERVIEWS33 IDEAS FOR BOOK PROMOTIONLESSON: ELEMENTS OF A GREAT BOOK MARKETING PLAN, PART 2HOMEWORK: COMPLETE AND UPDATE YOUR BOOK MARKETING PLAN