WHAT YOU GET?
All 6 workshops so you can learn what’s working right NOW in the world of eCommerce.
All Q&A Sessions to remove any doubts or confusion.
35+ templates + handouts to set up your systems FAST!
6 guest expert workshops so you can learn advanced business-building strategies.
2 Strategy session to test your email chops.
Bonus Workshop: Discovery Call Secrets. Learn the art of impressing leads when you don’t have experience, samples, or client testimonials.
Workshop 1:
Fundamentals of eCommerce Emails Done Right
In this tactical workshop, you’ll learn:
The 10 key principles that’ll give you the confidence to call yourself a “strategist”.
How to use these principles to make writing eCommerce emails so much easier.
Exactly what to do so you can help your clients get those big wins.
Workshop 2:
The Email Sequences (and Emails) An eCommerce Business Needs
This 60-90 minute workshop will equip you with:
The FOUR questions you need to ask before writing a single eCommerce email.
12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs.
7 standalone emails that every eCom brand should have.
Samar’s Proprietary eCommerce Email Conversion Funnel.
Workshop 3:
How to Write Copy for eCommerce Emails (and Wireframe Them)
This info-packed workshop teaches you:
How to write emails that sell like toilet paper in a pandemic.
12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs.
The 7 copy components of EVERY eCommerce email.
Samar’s best (and easy!) technique to wireframe emails.
Workshop 4:
How to Audit an Email Sequence
Running an audit will be a walk in the park with this workshop that’ll show you:
Why audits are essential and important for eCom brands (and YOU!).
How to start with a 15-minute heuristic audit (and how to position this!).
A 17-point audit checklist and what to check in each section.
How to avoid scope creep AND still sell audits.
Workshop 5:
Ins and Outs of eCommerce Email Strategy
This info-packed workshop will give you skills to map out and present an entire email marketing strategy confidently:
21 tangible questions to ask when starting with a strategy call for instant authority and credibility.
Insight into how to create your email strategy guiding philosophy and then make informed decisions.
Know-how to distill the info you glean from the calls to create your email strategy.
The 3 questions you need to ask when designing the email journey to ensure your strategy has NO holes.
Workshop 6:
A-Z of Running an eCommerce Email Project
This 40-60 minutes workshop will give you the confidence to present your work like a pro with:
“Samar-stamped” client-ready templates to help you create eCommerce brand profiles, storyboard your emails, and deliver them.
A 12-page Client Project Questionnaire to make onboarding your eCom client both painless and data-rich.
Handouts to help you organize your VoC data.
