I asked Joe what changed for the better after investing in the Badass B2B Growth Guide. Here’s what he said:
Sales DNA – The Badass B2B Growth Guide
See the cold cold email
that prompted the response below.
Play EV:8.
Steal the cold email that prompted this response.
Play EV:7
Play CE:57
“The anxiety of making cold calls is eliminated.”
What to Say When a Prospect Ghosts You – Play CC:11
Aaron Hodes on what’s changed for the better after investing in the Badass B2B Growth Guide
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What changed for the better after investing in the Growth Guide?
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Julian on what’s changed for the better after investing in the Growth Guide
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Joe Wendland
I asked Joe what changed for the better after investing in the Badass B2B Growth Guide. Here’s what he said:
Get immediately download Sales DNA – The Badass B2B Growth Guide
Sam, Account Executive
“The Badass B2B Growth Guide was the best purchase I made in 2019.”
Yash Sampat, Account Executive
“Since I bought your course I’ve been hitting quota consistently. I bought myself a new Audi with all the commission I earned. “
Your Instructor
Josh Braun
Josh Braun
I teach people how to sell without selling their soul. It’s as simple as that.
Course Curriculum
The Foundation
Play F1: Know Your Market
Play F2: Having a Growth vs. Fixed Mindset
Play F3: Don’t Be a Debbie Downer
Play F4: How to Elegantly Explain What You Do
Play F5: Ditch the Pitch
Play F6: ing Conversations with Strangers
Play F7: Don’t Exceed Your Prospect’s Speed Limit
Play F8: Solutions Disguised as Problems
Play F9: How to Explain What You Do in a Cold Email in One Sentence
Play F10: How to Conversations with People Who Aren’t Buying
Play F11: Go for No
Play F12: Deposits & Withdrawals
Know Your Prospect’s Motivators
Play PM1: Your Market’s Motivations
Play PM2: Fireballs vs. Flowers
Play PM3: How to Become An Insider
Play PM4: How to Get Your Prospect’s Secret Buying Language using Jobs-to-Be Done
Play PM5: Jobs to Be Done Interview Guide
Play PM6: Example of a Jobs-to-Be-Done Interview
Play PM7: The Lingo Library
Play PM8: How to Be More Interesting to Prospects
Play PM9: How to Stay Top of Mind When Prospects Aren’t Motivated Right Now?
Play PM10: How to Get the CFOs to Buy In
Play PM11: A Shortcut for Building Credibility and Trust
Outsourcing List Building
Play LB1: Getting ed
Play LB2: Defining Your Targeting Parameters Using Sales Navigator
Play LB3: The Specific Oversees Researcher I Recommend
Play LB4: Example of a Lead List You’ll Get Back
Cold Calling
Play CC1: The Pain Triangle
Play CC2: The Educational Based Cold Call Script
Play CC3: Example: Educational Based Cold Call Script – Sales Coach
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security
Play CC6: Leveraging Wins to Attract Similar Clients
Play CC7: What to Say When a Gatekeeper Picks Up
Play CC8: Cold Call Transcript That Booked a Meeting
Place CC9: How to Cold Call a Trade Show Lead
Play CC11: Live Cold Call — Ghosted Prospect
Voicemail
Play VM1: Five Voicemail Formulas
Play VM2: The 8.9 second voicemail
Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned
Casual Copywriting
Play CW1: Don’t Believe the Hype
Play CW2: The Triplet
Play CW3:: Go for No
Play CW4: How to Use Humor to Increase Response Rates
Play CW5: Your Customers Are Your Best Salespeople
Play CW6: Turning a Skeptic into a Buyer
Play CW7: How to Explain Things Clearly
Play CW8: Show, Don’t Tell
Play CW9: Casual Copywriting Example
Play CW10: The Secret to Creating Memorable Cold Email Copy
Play CW11: Sales Copy Teardown (Before & After)
Play CW12: Are You Pitching or Proving?
Play CW13: Example of Hype-Free Copy in a Cold Email
Play CW14: 2 Things I Learned from Jason Fried About Copywriting
Play CW15: Casual Copywriting Examples (Before & After)
Play CW16: The Secret to Getting More Positive Cold Email Responses
Play CW17: 3 Ways to Increase Cold Email Response Rates
Play CW18: How to Use Emotions to Motivate Prospects
Play CW19: Steal Like an Artist to Increase Open Rates
Play CW20: Chase — Features into Benefits Makeover
Play CW21: Before & After
Play CW22: Who’s Your Villain?
Play CW23: How to Use Humor to Increase Response Rates
Play CW24: Ditch this word
Cold Emailing
Play CE1: The Biggest Cold Email Mistake
Play CE2: Cold Email: Subject Lines
Play CE3: The Testimonial Email
Play CE4: Bring Back That Loving Feeling
Play CE5: Cold Email: Follow-up After Direct Mail
Play CE6: 15 Minutes of Fame
Play CE7: Leveraging Shared Audiences
Play CE8: Reactivate Lost Opportunities
Play CE9: Medicine for the Problem
Play CE10: Example for SaaS
Play CE11: The Cold Call Email
Play CE12: Personalization at Scale
Play CE13: No Response — The Surrender Email
Play CE14: No Response — The Presumptive Negative
Play CE15: No Response — The Hail Mary
Play CE16: Cold Email From the CEO of Rippling
Play CE17: Shining a Light on a Problem
Play CE18: Informative & Entertaining
Play CE19: Introducing Two People via Email
Play CE20: The 4T Email — A High Converting Formula
Play CE21: Low Friction Calls to Action
Play CE22: Email to a Conversation with an Innovator
Get immediately download Sales DNA – The Badass B2B Growth Guide
Play CE24: The 4-Part Video Series
Play CE25: How to Respond to, “Send Me Some Information” in Email
Play CE26: Example of a 3 Touch Sequence for a List Building Service
Play CE27: The Cold Email that Booked a Meeting and Sales with GEICO
Play CE28: The Cold Email From the CEO
Play CE29: The One Sentence Email
Play CE30: Example of a Personalized 4T Email
Play CE31: Example of a 4T Email to Target
Play CE32: 4T Email that Got the Attention of a Busy CEO
Play CE33: A Cold Email Written by a Customer to a Prospect
Play CE34 One of the Best Cold Emails I’ve Ever Seen
Play CE35: Scaling Personalized Email in Cold Emails
Play CE36: Hyper-Personalized 4T Email that Got a Positive Response
Play CE37: The Cold Email that Got a Response from a Director of Sales
Play CE38: How to Write a Damn Good Email in 8 Minutes
Play CE39: 6 Low Friction Calls to Action that Conversations
Play CE43: Post Webinar Email that s Conversations
Play CE44: Cold Email that Booked a Meeting After a Prospect said, “No Thanks”
Play CE45: How to Get a Response from a Busy Person — Teardown
Play CE46: Example — Personalized Email that Got a Positive Response
Play CE47: Illumination Cold Email (How to Change the Status Quo)
Play CE48: How to Respond when a Prospects Asks for Information via Email
Play CE49: What Zelda Can Teach You About Writing a Good Cold Email
Play CE50: Real Example — Email that Booked a Meeting with a Prospect Who Disappeared
Play CE51: Real Personalized Cold Email with Positive Response
Play CE52: Real Positive Response — Illumination Question + Low Friction Call to Action
Play CE53: The Radically Honest Illumination Email
Play CE54: Real Email – Educational Offer that Booked a Meeting
Play CE55: Cold Email that Booked a Meeting with Aetna
Play CE56: The Photoshop Cold Email
Play CE:57 – The Broken Clavicle Bone
Cold Email Teardowns
Play CET 1: Teardown for Telecom
Play CET 2: Teardown for a Podcast Guest
Play CET 3: Teardown for a Car Wash Bucket
Play CET 4: Teardown for a Coach
Play CE5: Teardown for a person who want to be on my podcast
Play CE6: Teardown Chris Voss
Play CE7: Teardown for Zubtitles
The Vault: Cold Emails with Positive Responses
Play EV 1: Graham’s Email
Play EV2: Tanner’s Email
Play EV:3 Richard’s Email
Play EV:4 Ivan’s Follow Up Emails to Booked Meeting
Play EV5: Ben’s Entire LinkedIn Message Thread that Got a Meeting
Play EV6: Jackie’s Email that Landed a Job Interview
Play EV7: Josh’s Email
Play EV8: Harry’s Email
Play EV9: Chris’s Email
The Initial Sales Conversation
Play DC0: The Initial Conversation Script
Play DC1: How to Improve Your Meeting Show Rate
Play DC2: Finding Problems
Play DC3: Asking for the Sale
Play DC4: How to Separate Yourself From the Competition
Play DC5: Your Product Story
Play DC6: Client Story
Play DC7: Don’t Bruise the Ego
Play DC8: Testing for Commitment
Play DC9: Overcoming the Status Quo Bias
Play DC10: An Insightful Question
Play DC11: Price Anchoring
Play DC12: How to Expedite Contract Execution
Play DC13: Don’t Discount. Do this Instead.
Play DC14: The Post Meeting Video Summary
Play DC15: How To Write An Effective Follow-Up Email After a Discovery Call
Leveraging Customers for New Opportunities
Play LC1: How to Ask for Referrals
Play LC2: Interviewing Customers
Play LC3: One Question to Generate 20% More Revenue
Play LC4: How to Ask for a Testimonial Without Sounding Salesy
Play LC5: Reactivating a Past Customer
Play LC6: Asking for Video Testimonials
LinkedIn
Play LI1: Your Headline
Play LI2: Connection Requests with 70% Acceptance Rate
Play LI3: The Most Phenomenal LinkedIn Connection Request
Play LI4: The Video Connection Request Pitch
Play LI5: Yet Another High Converting LinkedIn Connection Request
Play LI6: Nelly’s LinkedIn Voice Message that Got a Sale
Play LI7: “Thanks for Connecting” Video Message
Play LI8: Example of a Connection Request with a High Accept Rate
Play LI9: How to Conversations with Anyone on LinkedIn
Play LI10: Educational-Based LinkedIn Connection Request
Creating Memorable Impressions
Play MI1: 7 Ways to Create a Memorable First Impression
Play MI2: Direct Mail Examples
Play MI3: One Easy Way to Make Your Customers Happy
Play MI4: Dale Dupree’s Red Brick
Play MI5: Send an Old Fashioned Telegram
Play MI6: The Post-Webinar Email
Play MI7: The “Lumpy” Mail
Play MI8: This 40-Second Pitch Made Will Smith Invest Immediately
Defusing Objections
Play DO1: How to Defuse the Most Common Objections
Play DO2: Preventing Objections by Making the Skeleton Dance
Play DO3: One Question that Will Help You Waste Less Time Chasing
Play DO4: Why Are You Better Than Your Competitors?
Play DO5: I Don’t Have a Budget
Play DO6: Answering “What Do You Do?”
Play DO7: Send Me a Proposal
Play DO8: Defusing “Can You Send Me Some Information?”
Play DO9: Defusing “Can You Get Back to Me Next Quarter?”
Play DO10: Example 1: “Your Price Is Too High”
Play DO11: Example 2: “Your Price Is Too High.”
Play DO12: “If We Find a Need, We’ll Keep You in Mind.”
Play DO13: We Already Have a Vendor.”
Play DO14: Prospects Ask You to Send Them Info Via Email
Inbound Leads
Play IN1: How to Respond to an Inbound Lead
Play IN2: Inbound Cold Call Critique
Negotiating
Play NE1: Example of a Negotiation with a Jeweler
Play NE2: Example of a Negotiation with a Client
Play NE3: Real Contract Negotiation
Building Credibility
PLAY NU1: Top of Mind Campaign Email
Play NU2: Example Nurture Track You Can Steal
Play NU3: A Shortcut for Building Credibility
Video Prospecting
Play VP1: Example of an Email and Video that Booked a Meeting
Sequences
Play SQ1: Meeting Reminder Sequence
Play SQ2: No Show Sequence
Play SQ3: Drift’s Personalized Sequence
Play SQ4: Prospect Ghosted You Sequence
Play SQ5: Personalized Cold Email Sequences
Play SQ6: Rippling’s Cold Email Sequence
Getting a Job
Play GJ1: The Cold Email that Prompted a CEO to Give the Sender a Job
Play GJ2: Don’t Send a Resume, Do This Instead
Frequently Asked Questions
Get immediately download Sales DNA – The Badass B2B Growth Guide
When does the course and finish?
The course s now and never ends! It is a completely self-paced online course – you decide when you and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
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Here’s What You’ll Get in Sales DNA – The Badass B2B Growth Guide
