Sales DNA – The Badass B2B Growth Guide
The cold email is here
This prompted the below response.
Play EV.8.
Copy the cold email that prompted you to respond.
Play EV7
Play CE:57
“The anxiety of making cold calls is eliminated.”
What to say when a prospect ghosts you – Play at CC:11
Aaron Hodes shares his thoughts on the positive changes that have occurred since he invested in the Badass B2B Growth Guide
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After investing in the, what changed? Growth Guide?
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Julian shares his thoughts on how investing in the project has changed things for the better. Growth Guide
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Joe Wendland
Joe asked me what had changed after he invested in the Badass B2B Growth Guide. Here is what he said.
Sam, Account Executive
“The Badass B2B Growth Guide was the best purchase I made in 2019.”
Yash Sampat Account Executive
“Since I bought your course I’ve been hitting quota consistently. I bought myself a new Audi with all the commission I earned. “
Your instructor
Josh Braun
I teach people how sell without selling their souls. It’s that simple.
Course Curriculum
The Foundation
Play F1 – Know Your Market
Play F2: Have a Growth vs. Fixed Mindset
Play F3: Don’t Be a Debbie Downer
Play F4 – How to elegantly explain what you do
Play F5 – Ditch the pitch
Play F6 – ing Conversations
Play F7: Do not exceed your prospect’s speed limit
Play F8: Problems disguised as Solutions
Play F9 – How to explain what you do in one sentence in a cold email
Play F10 – How to Have Conversations With People Who Don’t Buy
Play F11: Get No
Play F12: Deposits & Withdrawals
Find out the motivators of your prospect
Play PM1 – Your Market’s Motivations
Play PM2 – Fireballs vs. Flowers
Play PM3 – How to Become an Insider
Play PM4: How to Get Your Prospect’s Secret Buying Language Using Jobs-To-Get it done
Play PM5 – Jobs to be Done Interview Guide
Play PM6: A Job Example-To-Be-Done Interview
Play PM7 The Lingo Library
Play PM8 – How to Make Prospects More Inspiring
Play PM9: How can you stay top of mind when prospects aren’t motivated right now?
Play PM10: How to get the CFOs to buy in
Play PM11: An easy way to build trust and credibility
Outsourcing List Construction
Play LB1: Get started
Play LB2 to Define Your Targeting Parameters Sales Navigator
Play LB3 The Recommendations from a Specific Oversees Researcher
Play LB4: An example of a Lead list you’ll get back
Cold Calling
Play CC1 The Pain Triangle
Play CC2 The Cold Call Script for Educational Purposes
Play CC3 – Example: Educational-Based Cold Call Script Sales Coach
Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech
Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security
Play CC6: Use Leveraging Wins for Similar Clients
Play CC7: What to say when a Gatekeeper Picks up
Play CC8: Cold Call Transcript that Booked a Meeting
Place CC9: Cold calling a trade show lead
Play CC11: Live Cold Call — Ghosted Prospect
Voicemail
Play VM1: Five Voicemail Formulas
Play VM2 The 8.9 seconds voicemail
Play VM3: Voicemail — The You Get 30% Back on Your Calls with Script and Tone
Casual Copywriting
Play CW1-Don’t Believe the Hype
Play CW2 The Triplet
Play CW3: Click for No
Play CW4 Humor: How to Increase Response Rates
Play CW5: Your Customers Are Your Best Salespeople
Play CW6 – Turning a Skeptic Into a Buyer
Play CW7: How do you explain things clearly?
Play CW8 – Show, Don’t Tell
Play CW9: Casual Copywriting Examples
Play CW10 The How to Create Memorable Cold Email Copy
Play CW11 Sales Copy Teardown (Before & After)
Play CW12 – Are you Pitching or Proving?
Play CW13: Examples of Hype-Send us a cold email to get your copy of our brochure
Play CW14: Two Things Jason Fried Taught Me About Copywriting
Play CW15: Casual Copywriting Examples (Before & After)
Play CW16 The Secret to More Positive Responses to Cold Emails
Play CW17: Three Ways to Increase Cold Email Responses Rates
Play CW18: How to Motivate Prospects Using Emotions
Play CW19: Steal like an Artist to Increase Open Rates
Play CW20: Chase — Features into Benefits Makeover
Play CW21: Before & After
Play CW22: Who is Your Villain?
Play CW23 – How to use humor to increase response rates
Play CW24: Get rid of this word
Cold emailing
Play 1: The The Biggest Mistake in Cold Email
Play CE2: Cold email: Subject lines
Play CE3 The Testimonial Email
Play CE4 – Bring Back That Loving Sense
Follow CE5: Play Cold Email-Direct Mail: Follow up
Play CE6: 15 Minutes Fame
Play CE7 – Leveraging Shared Audiences
Play CE8: Reactivate Lost Opportunities
Play CE9: Medicine to the Problem
Play CE10: An example for SaaS
Play CE11 The Cold Call Email
Play CE12 Personalization at Scale
Play CE13: No Response — The Surrender Email
Play CE14: No Response — The Presumptive Negative
Play CE15: No Response — The Hail Mary
Play CE16: Cold email from the CEO of Rippling
Play CE17: Shining Light on a Problem
Play CE18: Informative & Entertaining
Play CE19: Two people are introduced via email
Play CE20 The 4T Email — A High Converting Formula
Play CE21: Low Friction Calls for Action
Play CE22: Have a conversation with an innovator by email
Play CE24 The 4-Part Video Series
Play CE25: What to Do? “Send Me Some Information” Send an email
Play CE26: A 3 Touch Sequence to Build a List
Play CE27 The Cold email to book a meeting Sales GEICO
Play CE28 The Cold email from the CEO
Play CE29 The Email with one sentence
Play CE30: An example of a personalized 4T email
Play CE31: An example of a 4T email to target
Play CE32: The 4T Email That Grabbed the Attention Of A Busy CEO
Play CE33: A cold email written by a prospect for a customer
Play CE34. This is one of the most impressive cold emails I’ve ever seen
Play CE35 – Scaling Personalized Emails in Cold Emails
Play CE36 Hyper-Personalized 4T Email That Attracted a Positive Response
Play CE37 The Cold email received a response from the Director Sales
Play CE38: How to Create a Damn Good email in 8 Minutes
Play CE39: 6 Low Friction Actions that Encourage Conversations
Play CE43: Post Webinar email that s conversations
Play CE44 Cold Email That Booked a Meeting After Prospect Said, “No Thanks”
Play CE45: How to Get a Response from a Busy Person — Teardown
Play CE46: Example — Personalized Email that Got a Positive Response
Play CE47: Illumination cold email (How to Change The Status Quo)
Play CE48: Responding to Prospects via Email
Play CE49: Zelda’s Tips for Writing Good Cold Emails
Play CE50: Real Example — Email that Booked a Meeting with a Prospect Who Disappeared
Play CE51 – Real Personalized Cold Emails with Positive Response
Play CE52: Real Positive Response — Illumination Question + Low Friction Call to Action
Play CE53 The Radically Honest Illumination Email
Play CE54 – Real Email – Educational Offer That Booked a Meeting
Play CE55: Cold email that booked a meeting with Aetna
Play CE56 The Photoshop Cold Email
Play CE:57 The Broken Clavicle Bone
Cold email teardowns
Play CET 1 – Teardown Telecom
Listen to CET 2: Teardown as a Podcast Guest
Play CET 3 Teardown to a Car Wash Bucket
Play CET4: Teardown to a Coach
For those who would like to be on my podcast, play CE5: Teardown
Play CE6: Teardown Chris Voss
Play CE7 – Teardown for Zubtitles
The Vault: Positive Responses to Cold Emails
Graham’s Email: Play EV 1.
Play EV2 Tanner’s email
Play EV3 Richard’s Email
Play EV:4 Ivan’s Follow-Up Emails for Booked Meeting
Play EV5; Ben’s Complete LinkedIn Message Thread. It Got a Meeting
Play EV6 – Jackie’s Email That Landed Her a Job Interview
Josh’s Email is the best place to play EV7
Play EV8 Harry’s email
Chris’s Email to Play EV9
The Initial Sales Conversation
Play DC0 The Script for Initial Conversation
Play DC1: How to Increase Your Meeting Show Rate
Play DC2: Finding Problems
Play DC3: Looking for the Sale
Play DC4 – How to Stand Out from the Competition
Play DC5 – Your Product Story
Play DC6 – Client Story
Play DC7: Don’t Bruise Your Ego
Play DC8: Test for Commitment
Play DC9 – Overcoming the Status Quo Bias
Play DC10: A Insightful Question
Play DC11 – Price Anchoring
Play DC12 – How to expedite Contract Execution
Play DC13: Do not Discount This is what you should do instead.
Play DC14 The Video Summary of the Meeting
Play DC15 – How to Create an Effective Follow-After a Discovery Call, Get Email
Customer Leveraging for New Opportunities
Play LC1 – How to Request Referrals
Play LC2: Interviewing Customers
Play LC3: Answer One Question to Get 20% More Revenue
Play LC4 – How to ask for a testimonial without sounding salesy
Play LC5 to Reactivate a Past Customer
Play LC6 – Asking for video testimonials
LinkedIn
Play LI1 – Your Headline
Play LI2: Connection requests with a 70% acceptance rate
Play LI3 The Most Amazing LinkedIn Connection Request
Play LI4 The Request a Pitch for Video Connection
Play LI5: Another high-converting LinkedIn connection request
Play LI6 – Nelly’s LinkedIn Voice Message That Got a Sale
Play LI7 “Thanks for Connecting” Video Message
Play LI8: A high Accept Rate Connection Request
Play LI9: How to Have Conversations With Anyone on LinkedIn
Play LI10 Educational-Request a LinkedIn Connection
Making Memorable Impressions
Play MI1 – 7 ways to make a memorable first impression
Play MI2 Direct Mail Examples
Play MI3: A Simple Way to Make Customers Happy
Play MI4 – Dale Dupree’s Red Brick
Play MI5: Send an old-fashioned telegram
Play MI6 The Post-Webinar Email
Play MI7 The “Lumpy” Mail
Play MI8. This 40-Will Smith Make a Second Pitch Will Smith Invest Now
Defusing Objections
Play DO1: How To Disarm the Most Common Objections
Play DO2 – Prevent Objections with the Skeleton Dance
Play DO3: Answer a Question to Help You Spend Less Time Chasing
Play DO4: Are You Better Than Your Competitors
Play DO5 – I don’t have a budget
Answering the DO6 Question “What Do You Do?”
Play DO7: Send Me A Proposal
Play DO8: Defusing “Can You Send Me Some Information?”
Play DO9 – Defusing “Can You Get Back to Me Next Quarter?”
Play DO10: Exemple 1: “Your Price Is Too High”
Play DO11 Example 2: “Your Price Is Too High.”
Play DO12 “If We Find a Need, We’ll Keep You in Mind.”
Play DO13: We Already Have A Vendor.”
Play DO14: Prospects ask you to send them information via email
Inbound Leads
Play IN1 – How to Respond to an Outbound Lead
Play IN2 – Inbound Cold Call Critique
Negotiating
Play NE1 – Example of a Negotiation With a Jeweler
Play NE2: An example of a negotiation with a client
Play NE3: Real Contract negotiation
Building credibility
PLAY NU1: Top of Mind Email Campaign
Play NU2: Example Nurture Track You Can Steal
Play NU3: An easy way to build credibility
Video prospecting
Play VP1: An example of an email and video that booked a meeting
Sequences
Play SQ1: Reminder Sequence
Play SQ2 – No Show Sequence
Play SQ3 – Drift’s Personal Sequence
Play SQ4 Prospect Ghosted You Sequence
Play SQ5 – Personalized Cold Email Sequences
Play SQ6 – Rippling’s Cold E-Mail Sequence
Finding a job
Play GJ1 The A CEO Responded to Cold Emails
Play GJ2 – Don’t send a resume, do this instead
> Please contact our team if you have questions, or broken links via our email [email protected]
