Ryan Kulp – Million Dollar Marketer

Ryan Kulp – Million Dollar MarketerWhy this course?Most lectures on marketing, sales, and “business” are taught by academics… theorists.Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?What will I learnHow to acquire customersTechnical marketing skills7+ channels proficiencyWho this is forMarketers with 1-3 years experienceDevelopers with serious side projectsPre-launch foundersWhat’s included8+ weeks of curriculumQuizzes and exercises1:1 mentorshipWhat’s nextGet ready to learn a lotGet ready for hard workGet ready to level up Course CurriculumMost courses are “tool” tutorials. We teach how to think like a marketer.Identify your Target AudienceIntroduction – 3:30Stakeholders – 8:01Buyer Psychology – 18:45The Path to Purchase – 21:00Customer Profiling – 10:21Pain Scoping – 4:00[Bonus] Rapid Customer Development Case StudyProjects & ExercisesResourcesSummaryPaid AcquisitionIntroduction – 0:53Display – 20:54RetargetingRetargeting Audiences – 4:31Search – 5:55Google AdWords – 18:47Simple ROI DashboardLive Account Exploration – 13:01Intro to Landing Pages – 4:23Landing Page Tutorial – 88:57Projects & ExercisesResourcesSummaryOrganic AcquisitionIntroduction – 1:22Calculate Traffic Goals – 4:22Organic ChannelsIntro to SEO – 13:11[Bonus] Blog Post SEO Teardown – 11:09[Bonus] Ecommerce Store SEO – 25:24[Bonus] Local Services SEO – 22:14Platforms – 3:49Social Media – 3:58Communities – 7:16Growth Systems – 8:46Intro to CRO – 6:40Projects & ExercisesResourcesSummary – 1:10AnalyticsIntroduction – 5:18Content Analytics – 13:00Product Analytics – 13:00Growth Analytics – 3:38Retention Analytics – 6:45[Bonus] Retention Case StudyIntro to SQL – 1:12Projects & ExercisesResourcesSummaryPartnerships and ReferralsIntroduction – 0:53Types of Referrals – 6:06Customer Referrals – 14:24Scaling Word of Mouth – 8:23Bonus – Partnership Launch Checklist – 3:52Bonus – Partnerships that Cut Costs – 3:41Projects & ExercisesResourcesSummaryTechnical MarketingIntroductionJavaScript Event Handlers – 28:18Intro to APIs – 55:27ROI with SQL – 29:52Intro to Web Scraping – 2:38Web Scraping – Manual Research – 7:03Web Scraping – Buying Leads – 19:20Web Scraping – Nonconventional – 28:07Web Scraping – Offline Marketing – 11:19Web Scraping – Advanced Case Study[Bonus] Sales HackingCompetitive StrategyIntro – Tactics vs Strategy – 8:37Brand Safety – 3:42Positioning & Differentiation – 4:38Projects & Exercises – 4:18Conversion Rate OptimizationPremature CRO is a Waste of Time – 3:56A Tale of 6 Optimizations – Prospect CRO – 0:58Lead CROTrial CROCustomer CRO – Part ICustomer CRO – Part IIReferral CROUpsell CROProject – CRO Planning – 0:48Do’s and Dont’sServer vs Client-side A/B TestingCreativityIntroduction – 6:08The 3 C’s of the Creative ProcessConceive – How to find original ideas – 6:49Conceive – WorkshopCurate – How to make ideas better – 4:33Curate – WorkshopChoose – How to pick the best ideas to execute – 8:14Choose – WorkshopCase Study – Applying Creativity in a Saturated MarketCase Studies – Course AlumniWhat makes this course different?Here’s more about me, your lead instructor.I believe in giving back and I’ve written 200+ essays on marketing, leadership, and sales.Here are a few of them:How a SQL Query Made us $2,838 in 15 MinutesHow I got 19,475 emails in 30 MinutesIncrease Cold Email Conversions with Image PersonalizationThe Birthday Reactivation HackFinding Music Market FitHow I Learned to CodeEarly Adopters are the New Early MajorityHow I Quintupled my Income in 90 daysMy “day job” is growing Fomo and Cross Sell, which generate nearly $2mm in combined annual sales.In my spare time I run a micro private equity shop, Fork. Between Fomo and Fork I’ve acquired several small businesses in the last year:LobilooColor My SlimeConversion BoosterBuilt with ShopifyRefurtherCookie AssistantEven with a full plate of commitments, I still make time for side projects.Throughout my career I’ve built more than 20 apps, am a 13x maker on Product Hunt, and devised multiple PR stunts to make a point.Here’s a 13 hour live stream of me building a SaaS app from scratch.I do whatever it takes to get the job done, even when I’m just complaining about cancelled flights.And I share these convictions publicly.Here are 2 presentations I gave recently on marketing and technology.There are no reviews yet.Add a Review Cancel replyYou must be logged in to post a review.