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Ryan Kulp – How to Buy, Grow, and Sell Small Companies – Micro Acquisitions

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Ryan Kulp – How to Buy, Grow, and Sell Small Companies – Micro Acquisitions
How to Buy, Grow, and Sell Small Companies
A course by Ryan Kulp, founder of Fomo.com and lead marketing instructor at GrowthX Academy.
$3,000+ bonus content
Not a typo. We paid lawyers thousands of dollars to create contract templates for different deal structures. As a student, it’s all yours.
Alumni Testimonials
Great course! I’m a “starter” and I enjoy building tech products. This course changed my perspective and I’m now looking forward to apply the knowledge in the course to acquire micro SaaS out there.
Mike Rubini
This course was probably worth 5-10x the price… the scorecards and pipeline management resources will save you HOURS and help you avoid financial mistakes… basically a fast-track for getting to a place where I feel confident about evaluating prospects and making solid offers.
James Sowers
Our commitment to excellence

The lectures you’re about to review below are “living.” Since debuting this course in July 2019 we’ve already developed partnerships with business brokers, serial entrepreneurs, and portfolio managers who are creating exclusive bonus content for students only.
Regardless of when you enroll, all students have unlimited, lifetime access to current and future materials for no additional cost. Students may also opt into our private community, Rainmaker Club.
In addition to free legal resources and spreadsheet models, throughout the course are discount links to some of the world’s leading providers in back office services, design talent, and advanced learning resources.
What you’ll learn

How to source

Identifying the perfect business for your skill set is hard. I’ll show you how to build, scale, and optimize deal flow to maximize options and not settle.
How to negotiate

Finding a project is only half the battle — now you have to agree on price and terms. Use my battle-tested legal templates and email scripts to get the best deal.
How to grow

You closed a deal — congrats! Now you need to scale it to achieve a healthy return on your investment. I’ll help you become a lean operator and build a 100 day marketing plan.

Education for every step of the acquisition process
1. Thesis

Analyze your skills, form a target acquisition (size, industry, etc), and learn to form a legal entity.
2. Sourcing

Build a pipeline of inbound, outbound, and referral deal flow. Includes email scripts, evaluation strategy, and financial markers.
3. Negotiation and diligence

Case studies of our own deals, financial forecast modeling templates, valuation strategies, diligence checklist, and ….
4. Financing and closing

Techniques to fund and structure your deals for maximum returns, from tax strategy (taught by a CPA) to same-day asset transfer and investor management.
5. Relaunch and scale

Learn to operate a multi-company portfolio without losing sleep. Identify power users, build a go-to-market plan, file IP, and re-invest.
6. Exit strategy

Determine whether to flip or “hold forever” for optimal returns. Streamline operations to shift investments from active to passive. Increase the intrinsic value of your projects with competitive differentiation.
Course curriculum
Module 1 – Getting Started

Learn why buying is better than building, and set up your entity with a targeted thesis.

Welcome to the Micro PE course! 2 mins

119 MB

[Case Study] Moving resources from low yield to high yield 4 mins

22.1 MB

Buying online businesses is the easiest path to entrepreneurship

4 reasons to buy vs build 13 mins

383 MB

How to choose a niche 7 mins

32.5 MB

Creating your investment thesis 4 mins

19.1 MB

Setting up an umbrella company (USA) 13 mins

366 MB

Setting up an umbrella company (AU) 5 mins

31.7 MB

Setting up an umbrella company (CA) 11 mins

93 MB

Setting up an umbrella company (UK) 6 mins

18.9 MB

Setting up an umbrella company (other countries)

Deal process overview 10 mins

55.2 MB

[Bonus] Industry reports

Module 1: Quiz
Module 2 – Sourcing

Build a deal flow machine – automate leads, systematically manage timelines, and build a reputation.

Dealflow pipeline tracker 4 mins

69.9 MB

Manual dealflow

Automated dealflow 7 mins

77.2 MB

Lead outreach and followup 8 mins

32.5 MB

[Bonus] Email scripts for seller outreach

Sourcing ecommerce stores on Shopify (1h 03m 37s)

339 MB

[Bonus] Finding off-market dealflow (SaaS / Brick&Mortar) 43 mins

801 MB

Develop a reputation for speed 10 mins

46.5 MB

Identifying red flags 12 mins

67.4 MB

Module 2: Quiz
Module 3 – Negotiation and Diligence

Determine a valuation, research the competition, and de-risk the opportunity before making a final decision.

[Case Study] Negotiation teardown 12 mins

177 MB

How to value a small company 10 mins

50.8 MB

Quantitative deal analysis 10 mins

253 MB

Qualitative deal analysis 2 mins

37.4 MB

[Bonus] Deal analysis templates (software + ecommerce)

[Bonus] Ecom vs SaaS vs Content Due Diligence 17 mins

64.8 MB

Diligence checklist

How to value ecommerce apps: Part 1 13 mins

1.21 GB

How to value ecommerce apps: Part 2 24 mins

279 MB

Getting legal work done without lawyers 8 mins

84.7 MB

[Bonus] NDA, LOI, Asset Purchase, Phantom Stock, Equity Partner legal templates

Module 3: Quiz
Module 4 – Financing and Closing

Creative ways to fund your acquisition and experience a smooth transfer of assets.

Strategies to fund your deals 15 mins

68.9 MB

How to use financial leverage 6 mins

32.1 MB

[Bonus] Getting an SBA loan 27 mins

177 MB

Brokers, escrow, and trust 5 mins

389 MB

Setting up a support package

[Bonus] Tax strategies for your new entity (USA) 24 mins

288 MB

Creating a day 0 roadmap

[Bonus] Managing investor interest 6 mins

31 MB

Module 4: Quiz
Module 5 – Relaunch and Scale

Clean up ship, exploit the best opportunities, and become a domain expert.

[Bonus] Portfolio conventions and organization 9 mins

284 MB

Create a customer soundboard 6 mins

495 MB

[Case Study] Identifying power users

Relaunch Step 1: Makeover 12 mins

83.3 MB

Relaunch Step 2: Add value 11 mins

539 MB

Makeover quick

Over-investing during relaunch 3 mins

267 MB

Relaunch Step 3: Go to market 7 mins

581 MB

Developing a 90 day marketing plan 39 mins

782 MB

Developer Talent: Introduction 6 mins

309 MB

Developer Talent: Terminology 28 mins

1.46 GB

Developer Talent: Writing a technical spec 35 mins

972 MB

Developer Talent: Data modeling 20 mins

597 MB

Developer Talent: ERD creation 9 mins

253 MB

[Bonus] Data modeling examples

Developer Talent: Wireframing 45 mins

1.16 GB

Developer Talent: Hiring 24 mins

599 MB

Developer Talent: Pricing and negotiations 7 mins

190 MB

[Bonus] Anatomy of a patent filing 22 mins

195 MB

Developer Talent: Managing, scaling, retaining 30 mins

2.47 GB

Module 5: Quiz
Module 6 – Exit Strategy

Extract maximum value through a “hold forever” or “flip” strategy, and the required steps to achieve either.

Deciding to hold or flip your asset12 mins

524 MB

Growth Share Matrix

Turning active investments into passive investments 7 mins

653 MB

3 ways to fend off competition 3 mins

252 MB

[Exit Interview] – Niche content acquisition (DIY Beer Brewing) 48 mins

553 MB

[Exit Interview] – Acquiring 2 products in 60 days 19 mins

68.5 MB

[Bonus] Making your company sellable 8 mins

45.6 MB

[Bonus] 4 lessons from a sale gone bad 12 mins

71.4 MB

Module 6: Quiz
Rainmakers Club
Thank you + next steps 1 min

75.4 MB
About your instructor
I’m Ryan. I’ve been sharing everything I know since 2012 when I published a book and started my first blog. Since then I’ve written 100s of essays on growth, product, and leadership, and founded or worked at dozens of tech companies.
As founder of Fomo.com and partner at Fork Equity, I’m no stranger to buying and growing small companies. In fact, it’s become my entire career strategy.