What You Learn:
PART 1
Getting Started: Everything You Need To Know About How Amazon Advertising Works
PART 2
Learn More About Each Ad Type: Sponsored Products, Brands, & Display Ads
PART 3
Mastering Campaign Types, Keyword + Audience Targeting, & Match Types
PART 4
Using Step-By-Step Tutorials: Launch Your First Campaign Using Ryan’s Method!
What You Get:
Introduction To Amazon Ads
Why You Need To Advertise
Campaign Metrics to Watch
Ad Types, Match Types, & Rules
Keyword & Audience Targeting
My Favorite FREE Keyword Research Tools
Strategy Breakdown For FBA, Merch & KDP
BONUS: Recordings of Live Advertising Strategy Sessions
📙 MODULE 1
INTRODUCTION
Welcome to Ryan’s Method: Amazon Advertising
🌟Why You Need to Advertise
How to Access Advertising
Advertising Dashboard Tutorial
Maintaining Ad Campaigns (Metrics to Watch)
🌟ACoS Explained
🔨TOOLS: Find Relevant Keywords
📙 MODULE 2
AD TYPES, MATCH TYPES, & RULES
EXPLAINED: Sponsored Products
EXPLAINED: Sponsored Brands
EXPLAINED: Sponsored Display
🌟Targeting Explained
🌟Match Types Explained
🌟Campaigns vs Ad Groups Explained
Automatic Campaigns Match Types Explained
Budget Rules
📙 MODULE 3
ADVERTISING TUTORIALS
🌟TUTORIAL: Lowball Bid Strategy (EVERYONE should do this!)
TUTORIAL: Sponsored Product Ads
TUTORIAL: Sponsored Brand Ads
TUTORIAL: Sponsored Display Ads
TUTORIAL: 🎥Video Ads
📙 MODULE 4
ADDITIONAL TUTORIALS
Open Your Amazon Store
AMAZON FBA: Export Your ASINs
AMAZON MERCH: Export Your ASINs
AMAZON KDP: Export Your ASINs
Advertise to Target “Protected” Keywords
🌟Adjust Bids by Placement
📙 MODULE 5
ADVERTISING STRATEGY BY SELLER ACCOUNT
STRATEGY: Amazon FBA
STRATEGY: Amazon Merch
STRATEGY: Amazon KDP
STRATEGY: Amazon FBM Print on Demand
