Russell McAthy – Attribution

Businesses have a lot of marketing data but are not getting enough value from it. This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.Purchase Russell McAthy – Attribution courses at here with PRICE $899 $109Russell McAthy – AttributionBusinesses have a lot of marketing data but are not getting enough value from it. This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.This course will guide the student to what data they could/should have, how they get value from the data, what attribution is, how to communicate and use attribution to get business value.Introduction video (2 minutes)This video file cannot be played.(Error Code: 102630)After taking this course, you’ll…Get Russell McAthy – Attribution download Identify the nuances of attribution across different marketing channels.Know the pros and cons of different attribution model types and how businesses use themGain an understanding of all the possible data sources that are required and can be used to do attribution.Undertstand your customers in the context of how you run your business.Know which data questions to ask, whether internally or with vendors.Here’s what Russell will teach you…Attribution is about understanding TRUE consumer behaviorAttribution is more than just a buzzword – it needs to become the way you do business, understand performance, manage campaigns and workloads. Attribution in short is understanding consumers so that we make smarter decisions.Attribution is a discipline. Econsultancy reported in 2018 that less than a one third of businesses are using a defined attribution business model and that 43% of companies claim “measuring ROI” as a top marketing challenge. Attribution’s challenges go beyond digital. Russell will use real world offline examples to illustrate how attribution is tied between the offline and online experience. Both B2B and B2C examples and tacts are presented in this course.Laura B.Director of Media & Digital Strategy @ Mandala AgencyUSThe content is insightful, actionable and doable.I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.Alex B.Paid Search Analyst @ ConversionWhaleUSCXL Institute has helped me tremendously in my journey to become the best digital marketer I can be.It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!Ap S.Account Manager @ ePPC DigitalEstoniaCXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.This course is essential for you if …You have no attribution strategyare looking to make more informed business decisionswant to align attribution to your business goals for better ROI.This course is NOT for you if…all your marketing channels have clear attributionyou do not have a robust set of consumer dataare looking for vanity metricsAboutRussell McAthyRussell is a marketing data guy – having consulted or worked with some of the worlds largest brands he now is building the future of marketing tech whilst continuing his passions to change the way data is used my organisations all over the globe. Having run in-house, agencies, consultancies and his own tech businesses Russell has experience from working with startups to global enterprisesYour full course curriculumAttribution1What is marketing attribution?What attribution is and is not, in the context of marketing. Russell will explain the concept of conversion and why it is important in the overall theory. We’re going to align the theory of attribution to business goals through ROI and finally look at the difference in approach to attribution in B2B businesses and B2C businesses.2Attribution in the marketplace3Attribution – Not just Online4How to use Attribution5Do you need Attribution?6Attribution Models7What Data is needed8Tactics – CRO9Tactics – PPC10Tactics – SEO11Tactics – Display12Tactics – Affiliates13Tactics – Email14Tactics – TV15Tactics – Direct mail16Strategic Application – Customer Journey Analysis17Strategic application – Value of Brand18Strategic Application – Life Time Value19Strategic Application – Customer Data – Individuals20Strategic Application – Value of VisitorShow off your new skills: Get a certificate of completionOnce you have completed the course, pass a test to earn a CXL certification.Add it to your resume, your LinkedIn profile, or just get that well-earned raise.Get Russell McAthy – Attribution downloadPurchase Russell McAthy – Attribution courses at here with PRICE $899 $109