Rosella Papale – Digital Marketer – Become The Go-To Expert

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Rosella Papale – Digital Marketer – Become The Go-To Expert
BECOME THE GO-TO EXPERT 
Personal branding isn’t exclusive to specific individuals; it’s a powerful tool for everyone. Its significance has grown in today’s business landscape, emphasizing the need to craft a distinct personal brand to achieve professional goals.
​Our course demystifies personal branding, providing knowledge and practical tools to bring your brand to life. By course completion, you gain a comprehensive understanding and actionable strategies to confidently establish and nurture your brand, empowering you to pursue your goals effectively.
​Welcome to the ‘Become the Go-To Expert’ personal branding course—a gateway to unraveling the mysteries of personal branding.
In this course, you will learn…

How to use your personal brand to help you build authority, reputation, recognition, and trust.
​Using a tried and true in-depth questionnaire to get to know yourself.
​How to use the IKIGAI tool to start the process of finding your purpose.
​How to interpret your results to pinpoint your brand’s biggest attribute.
​How to define your personal brand’s message.
​How to define your visual identity.
​How to execute your personal branding campaign.

COURSE CONTENT

Introduction to Personal Branding
​Information Collection

Getting to Know You
Why You Do What You Do
How Do You Want Others to Perceive You

Brand Formulation

Brand Analysis & Attributes
Brand Formulation

Content Production

Content Production – Professional Photos
Content Production – 5 Pillars & Email Content
Content Production – Call To Action

Campaign Execution

Setting Goals
How To Plan Your Content
Email Campaigns

Final Thoughts