Here’s What To Expect
The course is broken down into 4 core modules designed to quickly move you from an introduction to schema to creating advanced schema buildouts.
Rob Beal – Schematic Architecture
The 3 bonus modules enhance the 4 core modules by adding to the basic understanding of schema code, the usage of templates, and over the shoulder examples of advanced site schema implementation.
Schema Markup Will Never Be The Same
Module 1: Introduction
In this module you begin with an overview of what schema is and how to build JSON-LD schema types. You then quickly jump in stacking different schema types to mirror your money site and how to inject know google entity information into your schema.
Overview
Building
Mirroring
Stacking
Entity Injections
Module 2: Nodes
In this module you will learn all about @id nodes from what they are to how to name, reference, and leveraging these nodes for creating more advanced schema.
Identifiers
Naming
Referencing
Leveraging
Merging
Module 3: Blueprints
In this module you discover what schema blueprinting is and how to build out blueprints for different schema types by walking through multiple common types.
Blueprinting
Organization
Local Business
Top Level Categories
Service
Module 4: Buildouts
In this module you learn how to utilize all you have learned to buildout your own advanced schema through multiple examples and then how to begin crafting any advanced schema you need.
Service Page Example 1
Service Page Example 2
Top Level Category Example
Local Business Example
Organization Example
Becoming a Schema Jedi – Learning to buildout any advanced schema you need
Bonus Modules
Coding Crash Course
In this module, you learn the basics of schema coding in 30 minutes … will you become an expert … NO … but it is good start!
Coding Intro
Adding Multiple Property Values
Schema Types as Property Values
Multiple Schema Types as Property Values
Templates
In this module, you are given multiple different schema templates I have written in the past to use as starting points in building our your own blueprints.
Organization
Local Business
Product
Services
FAQ
Blog
Node Blueprinting
And More…
Site Implementation
In this module, we add schema to example pages utilizing the blueprinting architecture.
Implementation Overview
Organization Implementation
Local Business Implementation
Services Implementation
Adding New Service From Scratch
Additional Bonuses
​The bonuses compliment your new found schema knowledge by further removing the mystery of how google works and teaching you how to leverage that to your ranking advantage.
Between the Schematic Architecture modules and the added bonuses, you will be fully equipped with all the tools and information needed to begin building your online money producing assets!
Unmasking Google
In this bonus, we take the mask off of google and go deep to understanding the matrix.
Graphical Databasing
Nodes, Edges, Properties
SEO Shield and Schema Sculpting
Leveraging this information
SEO Shield Training
In this training, we cover how to build and expand your online nodes so you can control the google webgraph about your brand
Feeding google all the nodes about your entity
Interlinking the nodes
Feeding in keyword relevance
Pay Per Lead Profits
Complete pay per leads course on how I made my first dollars on line! Start to finish!
Course Modules
Why PPL
Benefits of pay per lead model
Niche Selection
Selecting the correct niche is key
Call Handling
What to do when the phone rings
Keyword Selection
Finding the money keywords
Money Site Setup
Setting up the money site
Site Structure
Structuring for success
GMB Optimization
Inside the belly of the beast
Entity Creation and Solidification
Claiming your brand
Content Tuning
Tuning up that content
Site Mirroring
Mirror mirror on the wall
GMB Leverage
Using google to drive you campaigns
Feeding The Bot
011011001 (get on the bot level)
Link Building
Nothing happens without links
Traffic
Driving traffic across your assets
Letting Data Drive
Let google show you the way
