What You Get:
Digital Marketing Theory
Classical Marketing Theory
The 4 P’s of Marketing
Internet Branding
Minimally Viable Products
Digital Marketing 101
Designing Funnels
Funnel Design Theory
Funnel Design Process
Project Discovery
Muse Design
Escape & Arrival
User Experience (UX)
8-Step Customer Journey
Marketing Funnel System Design
Funnel Visualization
Building a Website
Buying Domains
DNS Settings
Web Hosting 101
Installing a WordPress Site
Installing a WordPress Theme
Best WordPress Plugins
Lead Magnets
What is a lead magnet?
8 Keys to a Perfect lead Magnet
Pain Killers vs Vitamins
Escape & Arrival
Before and After Copywriting
The Best Friend Method
Making Lead Magnets in Canva
Lead Magnet Delivery
Copywriting That Works
Writing for Reptiles
Squeeze Page Copy
How to Write Headlines
Benefits Not Features
The Call-To-Action
Creating Landing Pages
How to set the squeeze page
Simple Mobile Friendly Layouts
Easy Image Mockups
How to Embed Forms
Email Marketing
Using a tool like Mailchimp
Audience and Lists
Your First Automated Email
Embedding Forms
Thank You Page Redirections
How to Test the System
Multi Email Automation
Google Analytics
Google Analytics Walkthrough
How to Gain Data-Driven Insights
Setting up Conversion Goals
Conversion Rate Optimization
Funnel Science
How to Optimize for Optins
How to Optimize for Email Open
How to Optimize for Email Clicks
How to Optimize for Purchases
CRO Exercises
Sales Page Development SOP
Online Traffic Sources
Organic Search Traffic (SEO)
Paid Traffic
Referral Traffic
Direct Traffic
Social Traffic
Traffic Strategy 101
Offering Funnels as a Service
Project Management Tips
Kartra vs WordPress
Walkthrough my kartra Account
How to sell funnels as a service
Digital Advertising Theory
The Holy Grail of Digital Mktg
The 4’m of every campaign
Lead Gen Strategies
Custom Audiences
Conversion Tactics
Awareness Strategies
Messenger Ads & Chat Bots
Facebook Ads
Setting up FB Business Manager
Setting up a Tracking Pixel
Using Custom Conversions
Defining Target Audiences
Facebook Ads vs Google Adwords
Your First FB Ad Campaign
Project SOP Overview
Writing a Campaign Brief
Campaign Visualization
Developing Your Ad Media
Holy Grail Optimization
Campaign Reporting
Content Marketing Theory
The Basics of Content Marketing
What is Thought Capital
Content Marketing as a Service
Brand Guidelines
Video in a Social World
Content Creation Systems
Content Creation Process
Content Planning
Content Creation Framework
Content Writing and Editing
Image Design Techniques
Audiograms
Video Clip Highlights
Platform Best Practices
YouTube Best Practices
Twitter Best Practices
Instagram Best Practices
Podcast Best Practices
Linkedin Best Practices
Tools of the Trade
Notion Content Management
Canva Media Creation
Hypefury Twitter Growth
Planoly Instagram Growth
Descript Text-Based Video Editor
Publer Low Cost Social Mgmt
Veed Video Wrappers & Captions
No-Code Web Development
Building on WordPress
Building on Webflow
The basics of SEO
