What You Get:
Chapter 1
Welcome
Course Overview And How To Make The Best Of It
Course Project & Certification
Introduction To Instructors
Chapter 2
Closing a Brand design project
The Value Of a Strategic Brand Design Process
The Discovery Call
Pricing & Scope
Proposals & Negotiation
Chapter 3
Strategy
Understanding & Developing Brand Strategy
Defining Business Purpose: Vision & Mission
Defining Customer Persona
Defining Market Position
Finding The Big Idea
How To Run a Successful Strategy Session
Developing The Strategy & Gaining Insight
Presenting The Strategy
Strategy Case Studies
Homework Assignment
Chapter 4
Creative Direction in Branding
What is Creative Direction?
Finding Inspiration & Doing Research
Designing Moodboards
Presenting Moodboards To Clients
Creative Direction Case Studies
Homework Assignment
Chapter 5
Designing Logos
What Makes a Good Logo
Logo Types & Terms
Sketching Ideas
Vector Techniques For Logos
Refining The Logo And Composition
Logo Case Studies
Homework Assignment
Chapter 6
Designing a Visual Identity
Developing a Design Concept
Working With Type
Working With Color
Broadening Your Identity Design
Applying The Brand Online & Offline: Doing Mockups
Putting It All Together: The Presentation
Handling Feedback
Visual Identity Case Studies
Homework Assignment
Chapter 7
Delivering the new brand
Wrapping Up The Project
Creating Brand Guidelines
Delivering Files And Assets
Homework Assignment
Chapter 8
Advanced Branding Topics
Brand Architecture
Naming
Rebranding
Chapter 9
What’s next
What’s next?
