Product Psychology Course – Growth.Design

Product Psychology Course – Growth.DesignCOURSE CURRICULUMThe step-by-step system to apply product psychology.In 5 weeks, you’ll apply the right psychological principle to improve any product experience.MODULE 1 · Week 1Understand User BehaviorsWith 3 proven mental modelsLearn moreLESSON TOPICSStorytelling: How to use the psychology behind stories to build user empathy and find gaps.Behavioral Map: How to motivate people to act (while being ethical) & what impacts people’s ability (5 elements that can reduce psych).Psych Framework: Advanced applications of motivations and abilities to represent user behaviors.EXERCISES & TEMPLATES6P Story: The best way to frame the story of a customer is to find new gaps in your experience.GEQs: The 3 exact questions we use to uncover deep customer needs.Behavior Map: How to find if any experience is above the activation threshold (are users taking action or dropping?)Practice the Psych Framework on a real screen and compare your exercise with our proposed solution.MODULE 2 · Week 2-3Find The Gaps & Improve Any ExperienceKnow which psychology principle to use and when.Learn moreLESSON TOPICSB.I.A.S. Framework: Learn the 4 mental steps people go through when interacting with any product and how they think. (fast processes vs. logical)Understand how cognitive biases affect how people use your product. Find what doesn’t work and why.Know exactly how to use the most impactful psychology principles to improve your product.Help people understand, take action and store positive memories whenever they interact with your product.EXERCISES & TEMPLATESThe Product Assessment Checklist: Grade any experience with this step-by-step list.Case Study Assets: Build your own product case study using our proprietary story format.Exclusive B.I.A.S. Framework Case Study: Sharpen your skills with an example and compare your work with our redesigns.MODULE 3 · Week 4Create Delightful JourneysAligned with your business goalsLearn moreLESSON TOPICSHow to find your customer’s most important moments in your experience (that will generate your biggest ROI).Proven techniques to turn an average experience into a delightful one that people love.How to re-order the customer journey to maximize overall psych.EXERCISES & TEMPLATESJourney Mapping Cheatsheet: Identify the 4 types of moments to focus on.Journey Improvement Checklist: Spark ideas on how to improve a particular part of your customer’s journey.The pitfalls of journey mappings and how to avoid them.MODULE 4 · Week 5Communicate Product DecisionsTo better rally your team & stakeholdersLearn moreLESSON TOPICSThe best way to understand what’s important to stakeholders and how to positively influence decisions.How to explain your product decisions and get the support you need.5 practical tactics you can apply in your next meeting to help you communicate your product decisions.EXERCISES & TEMPLATESThe 3-Step Framework to answer any feedback.Exercise: How would you react? Practice yourself with some well-known everyday work use cases.Meeting Preparation Template: Prepare your next meeting to rally your team behind important decisions by answering these quick questions.MODULE 5 · Week 5Create Ethical & Humane ProductsTo earn loyal fans & succeed long-termLearn moreLESSON TOPICSEthical test: Evaluate your product using the manipulation matrix.Black mirror test: The one exercise you can do to ensure your product won’t trigger behavioral problems for your users.Humane design principles: The 3 fundamental principles to follow when redesigning for a more humane experience.EXERCISES & TEMPLATESEthical Checklist: Make sure your product is on the right side of ethics.Exercise: Redesign Clubhouse’s notification system based on humane values.LEARNING FRAMEWORKLearn. Practice. Apply.Each lesson follows a proven learning methodology that focuses on getting you to take action.EveryLesson1. LearnLearnLearn in the same format we use for our case studies but more in-depth and with a structured approach.Story-Based LessonsResearch has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.Psychology PrinciplesYou’ll learn and remember the most important psychological principles, so you know how to apply them to your work—whether that’s to find product solutions or to convince stakeholders.Lessons SummariesWe’ve already distilled the main points of each lesson to help you learn without having to stress about note-taking. You’ll be able to quickly revisit key concepts from any lesson at any time.Additional ResourcesGo further and deep-dive into specific lesson topics. We curated a list of our favorite psychology books, links, research papers, and videos for each lesson so you can explore and dig deeper.2. PracticePractice what you learn immediately with hands-on exercises. Learn quicker and apply that knowledge better.ExercisesBe better prepared and familiar with how to tackle real problems by practicing after each lesson.ExamplesTons of vivid product examples to help you remember new concepts and tactics to implement.RedesignsDiscover practical applications of psychological concepts with our “Before vs. After” redesigns.Student CommunitySee real examples from other students and share your exercises (if you want) to hone your skills.3. ApplyImprove your product as you progress through the course by applying the theory after each lesson.Product ChallengesWe give you concrete product challenges to apply directly to your product. These include tactical tips to maximize business impact and build better products.Figma AssetsTo help you apply some concepts, we made simple-to-use Figma templates. No need to be a designer, just follow the step-by-step instructions.Checklists & TemplatesEverything you need to make it as easy a possible to apply your learnings: checklists to execute ideas, templates, scripts to rally stakeholders, etc.Questions & AnswersGain confidence in your practice with our curated answers to the most common questions from hundreds of previous students.Are you interested in? Product Psychology Course – Growth.Design Download, product psychology, product psychology masterclass, permanent product psychology, minimum viable product psychology, luxury product psychology. Purchasing Product Psychology Course – Growth.Design course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.