Product Launches – ConversionXL, Morgan Molnar

Product Launches – ConversionXL, Morgan Molnar After taking this course you’ll…Know how to set realistic launch goals that motivate your team and focus their efforts.Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.This course is essential for you if…You are a product marketer looking to better your skills and become a product launch master.You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.You want to increase the effectiveness of your product or feature launches.You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.This course is NOT for you if…You are not involved in launching new products.You don’t want to increase the impact of your launches.You don’t have any new products or features releasing in the next year.Your course curriculumPRODUCT LAUNCHES1The Types of Product LaunchesLearn the difference between a feature vs product launch, market vs customer launch, and soft launch vs GA launch.Topics covered:Learn the difference between:product launches vs feature launchesmarket launches vs customer launchessoft launches vs general availability (GA) launches2How To Set The Right Launch GoalsLearn how to align your launch goals with the overall business strategy and get executive buy-in for your launch plans.Topics covered:How to align your launch goals with the strategic goals of your companyHow to set short term goals for your launch programHow to get executive buy-in along the way3How To Develop a Go-To-Market StrategyLearn how to leverage market intelligence to make key decisions about your target audience, product name, pricing strategy, and more.Topics covered:Learn how to choose the right name for your product/featureLearn how to create the product messagingLearn how to determine a launch timeline4How To Execute a Successful LaunchLearn how to manage the execution of sales and marketing activities leading up to launch day and beyond.Topics covered:Choose the right launch tier & accompanying launch tacticsDelegate & hold your partners accountable for their part of the launch using the DACI frameworkManage the execution of all the launch activities5How To Measure the Success of Your LaunchLearn how to track the right metrics and report on your launch progress with confidence, so you can WOW your leadership team.Topics covered:Determine the right metrics to trackCreate a reporting cadence for leadershipValidate product-market fit Are you interested in? Product Launches – ConversionXL, Morgan Molnar Download, product launches, successful product launches examples, new product launches 2021, new product launches, failed product launchesPurchasing Product Launches – ConversionXL, Morgan Molnar course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.