Pricing Creativity – Blair Enns

Price for the value you create.READ. APPLY. WIN.Your clients will pay more for the expertise you offer.How much more?You may charge 50% more before you’ve finished this guide. You may double or triple your margin within a year.When we stop pricing our time and our inputs and start charging for the value we create for our clients, everybody wins.Read this book, embrace the mindset, live by the 5 Rules (and master the sixth), and refer to the 20+ tips for specific scenarios and let me know what your bottom line looks like in the months ahead.WHAT’S INSIDE:TABLE OF CONTENTS1 PRINCIPLESUnderstand TheseIntroduction: What Price for a Logo?Price Like a MarketerInputs, Outputs, or Value: What Are You Selling?The Many Ways in Which You Deliver Value2 RULESLive by ThesePrice the Client, Not the JobAnchor HighSay a Price Before You Show a PriceMaster the Value ConversationOffer OptionsLimit Unpaid Proposals to One Page3 TIPSUse These in Specific SituationsConstructing Your ProposalsCrafting High-Priced OptionsFraming Low-Priced OptionsMake the Margin in the MiddlePricing ModelsDo Retainers RightLease Instead of SellSprints, Points, Tips, Pay What You Like, and More Alternative Pricing ModelsNegotiatingSell Risk ReductionNudge, Nudge; Wink, WinkNever Discount (But When You Do, Do it Right)Alternatives to Cutting PriceRemove Pricing From the Front LinesNegotiate Like a ProThe Next LevelBegin to Untether From TimeThe Last Obstacle is YouBONUS CONTENT4 TOOLSUse These to Build & Price Your Proposals(Action Pack Plus and Action Pack packages only)Templates, checklists and guidelines you’ll refer to as you navigate each sale.The 4 Conversations of the SaleValue Conversion TemplateProposal Guidelines Checklist3 and 4-column pricing proposal templatesPricing Creativity Rules Checklist (your pre-presentation go-to)Pricing Post-Mortem Template (a pricing/profit track record)5 TRAINING VIDEOSShare these with your team and get everyone on board quickly(Action Pack Plus package only)The PrinciplesCharging more — and in some cases, a lot more money — follows from better understanding value and fairness. We’ll dig into this and 3 other Key Principles and forever change your thinking about this core pricing concept in just 42-minutes.The RulesLet’s get straight on the 6 things you MUST do when pricing every engagement. Learn to live by these hard and fast rules. Implement five of these immediately and start making more money. Master the sixth and enter a whole new level of profitability.Get Pricing Creativity – Blair Enns  only  price 67$Negotiate Like a ProMake sure all the tools are in your belt before you close your next deal. Confidence comes from understanding your options and when to offer what — including when to walk away. We’ll share the tips, skills, and mindset that allows you to regain control in the selling process.How to Construct ProposalsCrafting your pricing options at each level — what to leave in, what to leave out and where you make your margin.Compensation ModelsExpand your compensation options. From predictable revenue models done right, to applying purchasing options long favored by other industries, to the power of guarantees.PICK YOUR PACKAGEACTION PACK PLUSGet the lay-flat, 3-ring binder desk version that allows you to take action and keep records of your pricing proposals for quick reference in addition to an always-with-you eBook. You also get 5 Training Videos plus the Tools section, which is only available in the hardcover version including:Templates, checklists and guidelines you’ll refer to as you navigate each saleThe 4 Conversations of the SaleValue Conversation TemplateProposal Guidelines Checklist3 and 4-column pricing proposal templatesPricing Creativity Rules Checklist (your pre-presentation go-to)Pricing Post-Mortem Template (a pricing/profit track record)5 Videos by the author and Win Without Pitching founder and CEO, Blair EnnsThe PrinciplesThe RulesHow to Construct Your ProposalsCompensation ModelsNegotiate Like a ProAlways-with-you eBookACTION PACKGet the lay-flat, 3-ring binder desk version that allows you to take action and keep records of your pricing proposals for quick reference along with your always-with-you eBook. Get the Tools section only available in the hardcover version:   Lay-flat, 3-ring binder desk versionTools section with templates and guidelines for crafting your pricing optionsAlways-with-you eBook5 Training VideosEBOOK ONLYGet the mindset, the rules to live by and the tips for the scenarios you’ll encounter and start charging what you’re worth.eBookLay-flat, 3-ring binder desk versionTools section with templates and guidelines for crafting your pricing options5 Training VideosGet Pricing Creativity – Blair Enns  only  price 67$ Tag: Pricing Creativity – Blair Enns  Review. Pricing Creativity – Blair Enns  download. Pricing Creativity – Blair Enns  discount.