Whether you’re new to marketing or an experienced veteran, this course will help you create marketing that works.
From the creator of Nudge
Nudge, the consumer psychology podcast, helps thousands of marketers understand the science behind marketing. This course is brought to you by the show’s host and creator, Phill Agnew.
5+ hours of content
With 4 modules, 14 chapters and 53 bite-size lessons the Science of Marketing course contains everything you need to level up your marketing.
Why choose the Science of Marketing course?
Too many marketing decisions are based on gut instinct. Very few of us marketers have the science to justify our approach. This course is designed to change that.
Over four modules, you’ll learn how to apply evidence-based science from the world of consumer psychology to your marketing. Going through each stage of the marketing funnel you’ll learn proven tactics to improve your work.
Inspired by marketing pioneers
The Science of Marketing course is vetted, tested and approved by senior-level marketers from across the globe.
We partnered with behavior science experts and marketing experts on the Nudge podcast to put together this course.
With insights drawn from conversations with Richard Shotton, Nir Eyal, Phil Barden, Nathalie Nahai, Steve Martin and Rand Fishkin you’ll learn proven principles from the world’s best.
Science of Marketing Course Format
The online, on-demand course is designed to help you learn how to improve your marketing at every stage of the marketing funnel. During the course you will:
Watch 5/10 minute lessons covering core principles of behavioral science
Read descriptive examples to understand core principles
Learn how to apply each principle with clear case studies
Work through section questions and come up with ideas for your business
Download cheat sheets to share with teammates
For most, the course takes a solid eight hours to complete and students in general take a week or two to finish.
Science of Marketing Course Curriculum:
Overview
Awareness
Consideration
Acquisition
Retention
What’s Next
