Persuasive Advertising for Entrepreneurs and Small Business Owners – William Winston, Jay P Granat

Persuasive Advertising for Entrepreneurs and Small Business Owners – William Winston, Jay P GranatJay P. Granat – Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales MessagesHere is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows how to plan and execute money-making advertisements and commercials on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows how to utilize them and stay within budget. Successful cases from across the media–television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others–highlight various prosperous approaches to persuasive advertising.Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. Readers will be better equipped to foresee when their own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign.s of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media.Whether readers are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize themselves with each medium available and select a medium to carry their messages, or how to use mind-set advertising, they will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, advertising and marketing students, and of course, entrepreneurs and small business owners.Contents:About the Author1 Introduction2 “The Medium is the Message”–Even for a Five-Year-Old3 Entrepreneurial Advertising: Some Business Basics and a Lot of Common Sense4 Persuading Customers5 Words that Win Customers: A Short Course in Copywriting6 Testing: A Scientific Approach to Advertising7 The Adventures of a Mail Order Entrepreneur: Direct Response Advertising8 “Let Your Fingers Do the Walking”: Yellow Pages Advertising9 Brochures that Bring in Big Bucks10 How to Create Great Television Campaigns on a Small Budget11 Radio Sounds that Sell12 Where and When Should You Run Your Message?13 Publicity, Public Relations, and Advertising: A Powerful Combination14 What Entrepreneurs REally Need to Know about AdvertisingAre you interested in? Persuasive Advertising for Entrepreneurs and Small Business Owners – William Winston, Jay P Granat Download, persuasive advertising for entrepreneurs, persuasive advertising for entrepreneurs article, persuasive advertising for entrepreneurs are, persuasive advertising for entrepreneurs and small business owners, persuasive advertising for entrepreneurs answers.