What You Get:
Part 1: Why Offers Matter
Everything Starts With an Offer
Most Valuable Skill in the World
How Offers Build Companies
How Offers Build Products
How Offers Sell Books
How Offers Make Deals
Learn the Hard Way — Fast
How Offers Build Relationships
30 Years of Experience in 2 Days
My Usable “Fake It Till You Make It” Formula
Phase 1: Understanding Human Buying Behavior
The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
Buying Behavior — Module One, 60 Minutes
Phase 2: Critical Research
5 Big Questions — 60 Minutes
Competitive Research — 30 Minutes
Planning — 30 Minutes
Writers’ Tools — 60 Minutes
Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember: Sequence Matters — 30 Minutes
Promise — 60 Minutes
Intro — 60 Minutes
Commitment — 30 Minutes
Part 2: Your Solution
Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
Explain the “What” Step by Step
Good but Incomplete
Give Context to the Importance of the Solution
Help Them See the Vision
Show SOME of the Steps-Within-Steps
Name the Solution (i.e. F.I.B.S.)
Explain the Pain to Create
Stress the Ease of Use
Demonstrate the Speed of Results
Sell the Idea (Not the Product)
How It Works — Day Two, 30 Minutes
Pre-Close — Day Two, 60 Minutes
Transition — Day Two, 30 Minutes
Offer — Day Two, 90 Minutes
Close — Day Two, 90 Minutes
Phase 4: Profitable Copy Editing
Editing Exercises — Day Two, 90 Minutes
Use Stronger Verbs, Eliminate Passive Language
Cut Boring & Redundant Text
Assure Readability Score of 4th Grade or Below
Voice Test 3X With Live Edit
Perform the Standalone Scan Test
Run the I.O.U. Test
Hold a C.U.B. Review
Create Image Captions
Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
Explain the Pain to Create
