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Pat Flynn – A to Z Webinars
A to Z Webinars
Grow your list. Increase trust. Make more money.
Become a Webinar Rockstar with A to Z Webinars.
WITH PAT FLYNN
Introducing A to Z Webinars, a complete framework for creating, promoting, and delivering engaging webinars that help you grow your business. This course will not just help you run great webinars, but help you generate more revenue, too—even if you’re not good in front of the camera or afraid of selling..
If I’ve learned anything in running my online business for the last 10 years, it’s this:
The success of your entire business depends on creating a genuine connection with your audience.
People only buy from people they know, like, and trust, regardless of whether it’s online or in-person.
But here’s the problem – it’s hard to create a genuine connection with your audience online!
Most of the methods people use, like blogging, posting regularly on Instagram, or creating a YouTube channel, can work well, but they’re incredibly time-consuming, and they don’t always directly grow your business.
So how do you build a relationship with your audience through the internet AND effectively grow your business at the same time?
With webinars and virtual workshops.
Hi, My Name Is Pat Flynn
AND MY BUSINESS RUNS ON WEBINARS & VIRTUAL MEETINGS
But hosting webinars wasn’t always second nature. I didn’t know the first thing about teaching my knowledge online. I was flying blind, like so many of us are forced to do.
But over the years, I’ve come to not only enjoy webinars (and get good at them) but also rely on them in my business.
Hosting engaging, valuable, and compelling webinars has allowed me to build trust, grow my list, and sell my products without being sleazy or manipulative.
In this brand new course, A to Z Webinars, I’ll teach you how to create, promote, and run webinars and virtual workshops that grow your list, increase trust, and help you make more money.
I’ve created A to Z Webinars because I want to show you how everything I have learned, and how you can make webinars and virtual trainings can work for you, too.
This isn’t a course about what worked for me years ago. I will show you exactly what I am doing TODAY in my business to get the results I want.
Course Information
HERE’S WHAT’S INCLUDED WITH A TO Z WEBINARS
A to Z Webinars was built for all types of people, whether or not you would consider yourself a true marketer. With this course, you don’t have to be an experienced marketer to get results like a pro. If you are looking for help with each step along the way, this is the course for you.
Work at your own pace. How fast you move through the course is completely up to you! The course never expires, so you can work at the speed of your own business.
Clear action items set you up for success, teaching you how to choose your webinar topic and the right software, get people signed up using smart marketing and promotion, structure your content for maximum impact and sell your product without being sleazy.
Office hours with Pat give you the opportunity to ask questions and get advice.
Your Key Takeaways
HERE’S WHAT WE ARE GOING TO LEARN
The Mindset to Win Webinars: A successful webinar starts way before you go live. It starts right now, at the beginning. Getting into the right mindset and planning ahead will make all the difference when it’s time to go live.
Equipment and Software: Webinars aren’t push-button easy! They require a lot of planning, strategy, and a smart execution if you want to do them right. I’ll show you the different equipment and software you need to run a smooth training that both you and your audience will enjoy.
How to Promote Your Webinar: A webinar doesn’t mean much if no one shows up! You’ll learn how to create a registration process that increases registration, and strategies for successfully promoting your webinar or training across your content platforms.
Preparing Your Presentation: Believe it or not, presentation matters! If your audience is going to spend their precious time coming to your webinar, you need to make sure it’s high quality and valuable. I’ll show you how to prepare your material and present it in a way that’s compelling, engaging, and leaves your audience wanting more.
Going Live—Everything You Need to Know: Now for the stressful part—going live! Except it doesn’t have to be stressful. I’ll walk you through my trusty pre-webinar tech checklist and show you my setup during the webinar. You’ll learn how to keep people engaged and how to deal with the unexpected.
How to Sell on Your Webinar (Without Being Sleazy): Webinars are one of the best ways to sell your products online, but only if you treat your audience right. Learn how to weave your sales message throughout your presentation so it feels natural and compelling, without coming across pushy or too salesy.
How to “Evergreen†Your Webinar: You’ve now created a valuable resource that you can use (or sell) over and over again! You’ll learn several ways you can reuse and repurpose your webinar so you can keep getting a return on the work you did for months, or even years to come.
You’ll get in-depth training for each phase of the webinar and workshop creation process, from choosing your topic and software tools to maximizing your attendance and using your webinar to sell effectively and with integrity.
Course Curriculum
Welcome, Students!
Welcome! Watch This First
Office Hours
Course Downloads
Module 1: The Mindset to Win with Webinars
Welcome to Module 1
Lesson 01: Why Webinars Work
Lesson 02: 9 Ways to Use Webinars in Your Business and Brand
Lesson 03: The #1 Mistake People Make When Starting Webinars
Lesson 04: Planning Your Next Webinar
Module 2: Equipment and Software
Welcome to Module 2!
Lesson 01: Video Equipment
Lesson 02: Audio Equipment
Lesson 03: Presentation Software
Lesson 04: Webinar and Workshop Software
Lesson 05: Email Marketing Software
Module 3: Pre-Webinar Setup
Welcome to Module 3!
Lesson 01: What You Need Before You Setup Your Webinar
Lesson 02: Setting Up a New Webinar
Lesson 03: Customizing Your Webinar to Make It Great
Lesson 04: Creating Reminder Emails
Module 4: How to Promote Your Webinar
Welcome to Module 4!
Lesson 01: Your Registration Page and Share Link
Lesson 02: Your Email List
Lesson 03: Your Content Platforms
Lesson 04: Social Media
Module 5: Preparing Your Presentation
Welcome to Module 5!
Lesson 01: Where Do We Begin?
Lesson 02: Outlining Your Presentation
Lesson 03: Preparing Your Slides
Lesson 04: Engagement Opportunities
Module 6: Going Live—Everything You Need to Know
Welcome to Module 6!
Lesson 01: Tech Checklist Before Going Live
Lesson 02: How to Start a Live Webinar
Lesson 03: Tips to Keep People Watching
Lesson 04: What to Expect During the Presentation
Lesson 05: The Best Way to Practice
Lesson 06: How to Record Your Webinars for Later
Module 7: How to Sell on Your Webinar (Without Being Sleazy)
Welcome to Module 7!
Lesson 01: The Mindset of a Successful Selling Webinar
Lesson 02: The First Five Minutes
Lesson 03: The Middle of the Presentation
Lesson 04: The Pitch at the End
Lesson 05: Scarcity and Bonuses
BONUS LESSON: The Power of Deadlines (Guest Interview)
Module 8: How to Follow Up After a Webinar Is Over
Welcome to Module 8!
Lesson 01: Checking Your Analytics and What’s Important
Lesson 02: Setting Up a Replay to Send Out
Lesson 03: Email Follow-Up Sequence (No Selling)
Lesson 04: Email Follow-Up Sequence (with Selling)
Module 9: How to “Evergreen†Your Webinar
Welcome to Module 9!
Lesson 01: What Can You Do with Your Recording?
Lesson 02: Where to Find Your Recording and Where to Put It
Lesson 03: Including Your Webinar in an Automated Funnel with Urgency
Module 10: Moving Forward
A Final Message about Webinars
BONUS Section: How to Use Facebook Ads to Promote Your Webinar
Basics: Using Facebook to Get More Attendees
Using Ads to Help Sell More (with Examples)
