(This course is available for immediate delivery) You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy.File size: 1.07 GB
Online Copy writing – How to Write Persuasive Product Pages
What you’ll learn
Write product descriptions that rank well in search results
Write product descriptions that appeal to potential buyers
Choose photos and images that help to sell products online
Write copy that tells buyers things they can’t discover from visuals alone
Craft offers that motivate buyers to buy products online
Write guarantees that remove objections and persuade prospects to buy
Write copy that upsells buyers while improving their buying experience
Write effective short product descriptions
Write effective long product descriptions
You face three challenges when selling products online:
1. The sales process starts long before buyers land on your product page
2. Potential customers can’t handle your product
3. Potential customers can’t talk to a salesperson (the way they do in a store) before they buy
To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.
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