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Online Advertising Academy – Google Ads Training Course Bundle
Expert Google Ads Training Course
Learn the Framework Used by Google Ad Agencies to Rapidly Setup, Optimize, and Scale Google Ad Campaigns for ANY Industry
Quickly Learn What You Need to Scale Google Ad Campaign Profits With Easy-To-Follow Video Tutorials and Downloadable Resources
U.S. Based Google Ads Training by Professionals, For Professionals
Learn How to Optimize for ROI, Not Vanity Metrics
Why Use Our Google Ads Training?
Learn / Improve Performance Faster
Fast, straight-to-the-point walkthrough videos (inside Google or Microsoft Ad accounts) focused on scaling profits. We don’t waste hours talking about Quality Score. Follow along to quickly master Google ads and grow campaign profits within days – not weeks!
3 Simple Steps to Improve Performance
Up-To-Date Google Ads strategies for profits. Learn how our ad agency uses 3 simple steps to ensure profit for any campaign in any industry through : 1. Expert Research before launching, Â Advanced Setups and Tracking 3. Optimizing for long-term for profit.
Get a Proven System Used by Our Ad Agency
Created by Falcon Digital Marketing Agency, not one person that ran ads for themselves one time and teaches 10 other marketing/make money topics. We have managed over $60,000,000 in ad spend over the last 14 years. Learn all of our frameworks for PPC success.
So What’s in This Google Ads Course Anyway?
1. Expert Research & Planning Pre-Launch Strategies
Research and planning your PPC ads campaigns correctly is critical for success – with bad planning, your ad campaign is setup to fail – no matter what you do.
How to find the most profitable keywords for any industry
How to stay ahead of competitors – find and outperform their ads
Avoid money wasting keywords/campaign types BEFORE launching
2. Setup Your Account for Profit – Not Wasted Budget
Learn how to structure your ad campaigns to get the most profit, cut out wasted spend, and setup faster – even for an industry you don’t know (without relying on templates that break/get out of date fast)
Learn fast & simple setups for profit – not complex setups that take weeks
Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.
3. Advanced Optimizing That is Simple to Learn and Implement
Learn up-to-date optimization strategies for profit (conversions, CPA, conversion rate, ROAS) not Quality Score, CTR, Optimization Score and other nonsense metrics that don’t help you keep your job as a marketing professional.
Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and keywords
Strategies for quickly identifying top performers and expanding them
Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
Optimizing at every level of performance data: campaigns, ad groups, keywords, device, location, schedule, and more
4. Microsoft Ads (Formerly Bing Ads) Training
Learn the differences between the networks and how to successfully expand to Microsoft Ads Network (Bing.com, Yahoo.com, AOL.com, DuckDuckgo.com and more.)
How to import properly (don’t use a weekly auto-import)
What you can do in Microsoft Ads that you can’t do in Google Ads
Optimizing inside Microsoft Ads based on THEIR data
Targeting options and setups unique to Microsoft Ads
5. Mastering Campaign Targeting Options
Learn which targeting methods make the most sense for profitable ads for different industries, business types, budgets, and goals.
Expert tactics for RLSA (Remarketing Lists for Search Ads)
Proper setup/optimizing for DSA campaigns
Advanced local campaign Targeting/Setup/Optimizing
How to actually make broad match keywords profitable or when to avoid them
6. Advanced Stuff for Advanced People
For marketing professionals and ad agencies, this is the expert training for professionals with as much experience as us, but could always learn something new!
How to fix automated bidding that IS NOT doing what it’s supposed to do (has no volume, very high cpcs, no conversions, bad ROAS, etc.)
Complex optimizing for Device, Day, Hour, City, Country, State with or without manual bidding when needed
Properly running test campaigns and primary campaigns correctly (for testing those broad keyword ideas that “may†work for top-of-funnel targeting for large budget accounts)
Setup and optimizing LARGE budget accounts (targeting all stages of the funnel, micro-conversions, etc.)
Optimizing, expanding, and finding new ideas for accounts you’ve been running for years
7. Beginner Foundations
If you have no experience, that’s ok! We have extra training for getting started with Google Ads.
Intro to Google Ads, How to Setup Account
Intro to Campaigns, Keywords, Ads, Ad Extensions, Negative Keywords and More
Dashboard Walkthrough – How to Navigate Google Ads
How to Monitor the Right Metrics and Ignore Useless Ones (How to Change the Columns Inside Google Ads)
Basic Optimization for Beginners – campaigns, keywords, ads, a/b testing ads, ad groups, etc.
8. Bonus Training
Plenty of extra bonus to cover everything you need for PPC ad success! Get our agency’s best resources for running profitable campaigns quickly and easily.
Expert Landing Page Training
Advanced PPC Call Tracking Software (Not Inside Google Ads)
Google Analytics Tracking and Setup
Our Agency Tools – Expert Ads Framework & Cheat Sheet
Our Agency Tools – Most Used Negative Keywords: Premade List
Our Agency Tools – Top Cities and States Lists (For Negatives Keywords)
Additional Training for Google Display Ads
Our Display Ads Masterclass teaches expert strategies for expanding into the Google Display Network with maintaining profit and avoiding low-quality clicks and bad leads.
Learn How PPC Ad Agencies Scale DISPLAY Profits Fast
Display Ad Strategies for ROI & Removing Low Quality Website Clicks
Best Strategies for Targeting Audiences, Content, and Winning Combos
Advanced Remarketing Strategies – Go Beyond the Basic Setup
Top, Middle, and Bottom of Funnel Display Targeting Secrets
Beginner to Expert Level Display Ads Training
Display Campaign Pre-Launch Checklist
Who Made this Course?
Chris Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency
Chris has been in the online advertising space since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency. Chris has managed PPC ad accounts for Fortune 500 companies and small businesses alike in many different industries for years. In addition, he has trained other ad agencies, in-house marketing teams, PPC professionals, and many business owners in expert PPC ad management strategies. Chris actively manages PPC accounts and puts all of the most up-to-date methods we use for our clients back into the training.
Monica Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency
Monica has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency. Monica has worked with nationwide franchises and enterprise-level eCommerce PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years. Monica still plays an active role on managing PPC ad accounts and operations at Falcon Digital Marketing and putting real-world experience and proven strategies back into our training programs.
What People Are Saying About Us
Tim Wheeler
Revelation Machinery
They took the time to understand our business and our goals and had great recommendations to better our account.
Ben Strahm
Avnet Law
Great job helping us grow our practice. We continue to get great results and a lot of new leads. We highly recommend them!
Jennie Purser
Auctane Marketing
They really know their stuff when it comes to putting together advanced online marketing plans that get great results. I would definitely recommend them!
Get Everything You Need to Succeed With Google Ads:
Google Search Ads Masterclass
Here is Everything You Will Get:
Google Search Ads Masterclass Training
​​Bonus #1: Our Agency Tools – Negative Keywords List
​​​​Bonus #2: Our Agency Tools – Top Cities and States Lists
​Bonus #3: Our Agency Tools – Expert Ads Framework
​​​Bonus #4: Search Campaign Pre-Launch Checklist
Google Display Ads Masterclass
Here is Everything You Will Get:
Google Display Ads Masterclass Training
Bonus #1: Display Campaign Pre-Launch Checklist
Bonus #2: Agency Tools – Top News Sites to Target
​Bonus #3: Agency Tools – Expert Display Ads Framework
​​​Bonus #4: Display Campaign Device Targeting Secrets
Full Search Ads Course Syllabus (The Long-Version)
Masterclass – Expert Setups for Higher Profits
Google Search – Advanced Setups – Campaign Pre-Launch Optimization Checklist
Google Search – Advanced Setups – Expert Keyword Research Methods for Google Search Campaigns
Google Search – Advanced Setups – Expert Campaign Segmentation
Google Search – Advanced Setups – Expert Ad Group Segmentation
Google Search – Advanced Setups – Expert Ad Copy Strategies
Google Search – Advanced Setups – Expert Negative Keyword Strategies
Google Search – Advanced Setups – Expert Negative Keyword Strategies for Local Campaigns
Masterclass – Expert Campaign Targeting Options
Google Search – Advanced Setups – RLSA (Remarketing Lists for Search Ads)
Google Search – Advanced Setups – Reverse Location Targeting Campaigns
Google Search – Advanced Setups – DSA (Dynamic Search Ad) Campaigns
Google Search – Advanced Setups – Properly Test and Optimize Broad Match Keywords
Masterclass – Expert Optimization
Google Search – Advanced Optimizing – Campaigns
Google Search – Advanced Optimizing – Ad Groups
Google Search – Advanced Optimizing – Separating Top Performing Ad Groups
Google Search – Advanced Optimizing – Keywords
Google Search – Advanced Optimizing – Ads and A/B Testing
Google Search – Advanced Optimizing – Expanding and Testing New Campaigns
Microsoft Ads (Formerly Bing Ads) Training
Intro to Microsoft Bing Ads Search Network – How it Works
How to Setup a New Microsoft Bing Ads Account
How to Setup Microsoft Bing Ads UET Tracking Code – Conversion Tracking
How to Import Campaigns from Google Ads to Microsoft Bing Ads
Full Walkthrough – Setting Up a Microsoft Bing Ads Search Campaign Start to Finish
Microsoft Bing Ads Dashboard Walkthrough – How to Navigate the System
Microsoft Bing Ads Advanced Optimizing Strategies – What You Can’t Do In Google
Pre-Launch Checklist
Expert Search Remarketing – RLSA
Expert Audience Targeting Training by Company, Industry, or Job
Optimizing for Responsive Search Ads
Optimizing Multimedia Ads
Google Analytics 4 (GA4) Training
Intro to Google Analytics 4 – How it Works
Migrating from Universal Analytics to GA4
How to Setup Events and Conversions in GA4
How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
How to Setup Remarketing for GA4
PPC Tools Bonus Training
How to Use Landing Pages for Better PPC Performance
How to Use Call Tracking for PPC – Best Call Tracking Software
How to Create Better Ads – Best PPC Ad Tools
Beginner Foundations
How to Setup a New Google Ads Account Fast
Intro to Google Search Campaigns and Best Practices
Intro to Google Search Ad Groups and Best Practices
Intro to Google Search Keywords and Best Practices
Intro to Google Search Ad Formats and Best Practices
Intro to Google Search Ad Extensions and Best Practices
Expert Keyword Research Methods for Google Search Campaigns
Full Walkthrough – Setting Up a Google Search Campaign Start to Finish
Google Search Ads Performance Metrics – What You Need to Know to Succeed
Google Ads Dashboard Walkthrough – How to Navigate the System
Basic Optimizing – Google Search – Optimizing Bids and Bid Management
Basic Optimizing – Google Search – Optimizing Campaigns
Basic Optimizing – Google Search – Optimizing Ad Groups
Basic Optimizing – Google Search – Optimizing Keywords
Basic Optimizing – Google Search – Optimizing Ads and A/B Testing
Full Display Ads Course Syllabus (The Long-Version)
Intro to Display Campaigns
Intro to Google Display Ads – How it Works
Intro to Google Display Campaigns and Ad Groups and Best Practices
Full Walkthrough – Setting Up a Google Display Campaign Start to Finish
Display Banner Ad Formats and Best Practices
Advanced Display Remarketing
How to Setup Advanced Remarketing Audiences for Display Ads
Advanced Remarketing Campaigns for Display Ads Best Practices
Display Targeting by Audience
Display Targeting by Audience
Google Display – Similar Audience Targeting Best Practices
Google Display – Creating Custom Audiences
Google Display – Custom Audience Targeting Best Practices
Google Display – In-Market and Life Events Targeting Best Practices
Google Display – Affinity Audiences Targeting Best Practices
Google Display – Demographics Targeting Best Practices
Display Targeting by Content
Google Display – Contextual Keyword Targeting Best Practices
Google Display – Website Topics Targeting Best Practices
Google Display – Website Placements Targeting Best Practices
Google Display – Website Placements Local News Targeting Best Practices
Display Campaign Launch Checklists
Google Display Campaign Pre-Launch Optimization Checklist
Google Display – Common Advertising Restrictions to Avoid
PPC Tools Bonus Training
How to Use Landing Pages for Better PPC Performance
How to Use Call Tracking for PPC – Best Call Tracking Software
How to Create Better Ads – Best PPC Ad Tools
Display Campaign Optimization
Google Display Optimization – Blocking Bad Traffic Best Practices Part 1
Google Display Optimization – Blocking Bad Traffic Best Practices Part 2
Google Display Optimization – Campaigns
Google Display Optimization – Finding the Best Website Placements
Google Display Optimization – Display Ad Scaling and A/B Testing
Google Analytics 4 (GA4) Training
Intro to Google Analytics 4 – How it Works
Migrating from Universal Analytics to GA4
How to Setup Events and Conversions in GA4
How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
How to Setup Remarketing for GA4
Developed by Award Winning Ad Agency: Falcon Digital Marketing
Our award winning ad agency has managed over $60,000,000 in ad spend for more than 14 years – we know expert tactics to get more profits from your Google Ads campaigns and is based in the United States.
We made this Google advertising training program specifically for increasing ROI from Google ad campaigns, not just getting more clicks, impression share, Quality Score, Optimization Score, or other KPIs not directly linked to leads or sales.
We made it to where any level of user – beginner to expert – can use our Google Ads guide. If you need a beginner’s guide to Google Ads, or you are a highly-experienced expert, we have a range of training for any user. Everything is provided in our step-by-step Google Ads training program.
Expert Google Ads Strategies for ROI, Not Just Clicks
TO RUN A TOP PERFORMING GOOGLE ADS CAMPAIGN, YOU NEED TO LEARN FROM THE EXPERTS, NOT YOUTUBE.
Intro to Google Ads
How the Google Ads Platform works, ad formats and writing, targeting, campaign setup, and top strategies for better ROI. We focus on metrics that grow profits, not Quality Score, Optimization Score, CTR, etc.
Google Banner Ad Remarketing
How to setup Google remarketing ads and setup advanced remarketing audiences to target. Full walkthrough for setting up a new Google ads remarketing campaigns start to finish. Go beyond the basics and learn expert remarketing.
Full Setup Walkthroughs
How to setup a Google Ads campaign for increasing profits from start to finish. Get an over-the-shoulder tutorial video inside Google Adwords (now called Google Ads.) Great for beginners to experts wanting to know expert Google ad strategies.
Best Google Keyword Strategies
Get expert Google keywords strategies to scale profits fast. Learn how to do keyword research, expand top performing keywords, proper ad group setup and optimization, campaign structure and more!
Negative Keywords
Learn how to stop losing money on bad keywords and not profitable keywords. Use our templates and pre-made negative keyword lists to improve ROI and focus on only the best keywords that bring in more business. It’s not all about Quality Score and CTR!
Competitor Keyword Spying
We teach you how to spy on competitors’ keywords to stay ahead of your competition. With Google Search ads, finding the best keywords for your business is challenging, that’s why keyword spy tools can be the best option.
Best Ads Strategies to Use
Learn how to write the best performing ads that bring in more business from Google, and block out users that are not ready to buy or are the wrong audience. We teach expert ad writing and optimization strategies.
Google Ad Templates
Use our top performing Google Ads template strategies for rapidly building and expanding ad campaigns in Google. We have thoroughly tested the best setups for ads, campaigns, ad groups, and keywords. Use our template buildout strategies to jump-start your setup and get results fast.
Ongoing Optimization
We teach how to setup and keep your Google ad campaigns going for long-term performance. You’ll learn how to scale your top performing ads, ad groups, keywords, campaigns, and setup new advanced campaigns to get more business fast – for any industry or level of experience.
Google Display Banner Ads
Learn advanced Google Display Banner ads targeting similar audiences, website placements, topics, custom audiences, and contextual ad targeting. Reach further than Google.com and Remarketing with expert banner ad strategies to dominate your industry or local market.
Google Analytics & Tracking
Learn advanced Google Analytics and tracking setup to track and scale your ROI properly. You have to know where your leads, sales, phone calls, and customers are coming from to get the most profit from your Google PPC ads and online marketing campaigns.
Best PPC Tools and Software
Learn how to use the best PPC tools and software that agencies use to rapidly scale profits. We cover Call Tracking for PPC, A/B Testing PPC Ad Software, Landing Page Builders, and more! Find the best PPC mangement tools fast!
Best Google Ads Training Course
With our U.S. based Google ppc training program, we can teach anyone, from experts to beginners, how to use Google ads to get higher profits using our advanced tactics. The process is done by going through presentation-type lessons, followed up by step-by-step walkthroughs inside the platform. This way you see a full demonstration inside Google Ads.
Everything is delivered to you in our amazing online e-learning system. Login – go at your own pace, watch as many times as you want. You receive lifetime access to all of our Google ads training course and more. This is the best Google ads training course online!
If you have no experience, or have been running Google ads for years, even when it was called Google Adwords, we can help you with a range of video lessons from start to finish. Also, we teach Google ads for small business to large companies to ad agencies training for their own team.
Best Tutorials for Expert Google Ad Strategies – Watch from Anywhere
Online Google Ads e-Learning Platform
After gaining access to the online training course for Google Ads, you can immediately start watching our Google ad guides, videos, and tools. It starts with simple intro to Google Ads, How to use Google Ads, and then goes into much more advanced Google ad strategies for getting a better ROI, not just clicks. We even include additional tools and resources to download. Altough it is a U.S. based Google ads training program, our course is available from anywhere in the world!
The entire e-learning platform has an advanced search function to jump to any Google ads guide and tutorial or other PPC ad platforms. This way, you can skip around to any walkthrough video you need, or easily re-watch video lessons online later. Much faster and easier than Google Ads YouTube lessons that can get confusing and out-of-date fast.
