Omnichannel Strategy and Management – Santiago Gallino & Antonio Moreno-Garcia

Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth.About this courseRetail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model.In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.Collapse about this courseWhat you’ll learnHow to understand the needs of omnichannel customersHow to fulfill omnichannel demandHow leading retailers are navigating their omnichannel journeysHow to support an omnichannel strategyCollapse what you’ll learnSyllabusWeek 1: The Omnichannel CustomerCustomers are omnichannelThe conversion funnelRetailer’s value propositionInteracting with customersOmni-channel DataWeek 2: Fulfilling Omni-channel DemandDesigning a distribution networkIncreasing delivery speedThe importance of informationThe importance of ownership structureWeek 3: Omni-channel JourneysInformation-fulfillment matrix. Traditional vs hybrid modelsFrom offline to online informationFrom online to offline informationTowards omnichannel fulfillmentEngaging customers in an omnichannel worldWeek 4: Supporting an Omnichannel strategyEnabling an Omnichannel StrategyLabor StrategyLabor AllocationMeasuring PerformanceOmnichannel is Here To StayGet Omnichannel Strategy and Management – Santiago Gallino & Antonio Moreno-Garcia, Only Price $37Tag: Omnichannel Strategy and Management – Santiago Gallino & Antonio Moreno-Garcia Review. Omnichannel Strategy and Management – Santiago Gallino & Antonio Moreno-Garcia download. Omnichannel Strategy and Management – Santiago Gallino & Antonio Moreno-Garcia discount.