Description
Google Ads Masters, Oliver Pestalozzi – Google Ads Masters, Google Ads Masters download, Oliver Pestalozzi – Google Ads Masters review, Google Ads Masters free torent
Oliver Pestalozzi – Google Ads Masters
What’s In It For SEM Freelancers
Downright COPY my PROVEN million dollar campaign settings – This is the same structure I used when managing the Google Ads accounts of some of the highest spending advertisers in the world.
Learn the simplest and most effective way to start advertising on YouTube – And how to ensure you ONLY PAY when someone watches your entire video.
Maximize the value of every dollar by combining narrow keyword targeting and exclusion rules to ensure you only pay for VALUABLE CLICKS. Make sure your ads are being seen by the right people… at the right time!
Learn the THREE things you must regularly do if you’re advertising on Google Search to ensure you’re not wasting any money!
Meet Your Instructor
Hi, I’m Oliver.
From 2018 – 2020 I worked as a digital strategist at Google’s AUS/NZ HQ in Sydney, Australia.
My role there was to provide actionable advice and consult with the fastest growing advertisers on how they could improve their Google Ads campaigns.
I was also the official presenter at Google’s OWN training seminars, for which I personally wrote the training content that they’re still using to this day.
I’ve taught thousands of business owners and digital marketers how to master Google Ads, and have distilled everything I know into this extensive series of practical lessons & tutorials.
Ex-Google Employee Widely considered Australia’s #1 Google Ads Specialist
An expert in the subject matter and the ability to teach it!
Part of the original team that launched the award-winning training program “Grow With Googleâ€
Lead presenter at hundreds of these “Grow With Google†events (as you can see from the photos)
I’ve taught thousands of business owners and digital marketers how to master Google Ads
Course Curriculum (Expand To See More)
Introduction
Welcome! How To Approach The Course
About Me
Course Agenda: What You Will Learn
I. The Basics
Google Ads (1/2): A History
Google Ads (2/2): Where We Are & Where We’re Going
Creating An Account & Getting Started
Understanding Account Structure
Navigating The Interface
II. Google Search
SEO, SEM, SERP, HUH??
Understand the Ads Auction
Build a Search Strategy 1/3: The Keyword List
Bonus: Two Tools to Help With the Keywords List
Build a Search Strategy 2/3: Segment the List
Build a Search Strategy 3/3: Design Appropriate
Campaign Structure
Keyword Match Types
Creating Killer Ads
Extensions: Critical for success.
Bonus: Boost Your Ad Performance by Spying on
Competitors
Choosing a Bid Strategy
Bonus: Do These 3 Things or You’ll Waste Your Money
After Launch: Ongoing Campaign Optimization
Ongoing Campaign Management (1/2): Keywords &
Search Terms
Ongoing Campaign
Management (2/2): Launch Experiments to Limit the
Potential Damage of Bid Changes
‘Smart Campaigns’… are they really smart?
(Advanced) The BEST strategy for local service-based businesses.
(Advanced) Remarketing Lists for Search Ads (RLSA)
(Advanced) Dynamic Search Ads (DSA) Campaigns (1/2)
(Advanced) Dynamic Search Ads (DSA) Campaigns (2/2): Landing Pages from Standard Ad Groups
III. Google Shopping
Intro to Google Shopping
Google Merchant Centre: What, Why & How
Creating Your Product Feed – An Overview
Which Campaign Type Should I Use?
Standard Shopping
Campaign Launch & Setup
Standard Shopping Campaign Optimisation
PMAX Campaign Launch & Setup
PMAX Campaign Optimisation
PMAX FAQ’s
How the Biggest & Best
Retailers Structure Their Shopping Campaigns
(Advanced) Use Feed Rules to Beat Your
Competition
Running Shopping Campaigns in Multiple Countries
(The Right Way)
Google Shopping for a Shopify Store: COMPLETE GUIDE
IV. Display Campaigns
Overview of the Display Network
Targeting on the Display Network: Understand Your Options!
Audience Targeting In Practice
Content Targeting In Practice
Example Campaign Structure
Creating Display Ads
(Advanced) Use Dynamic Ads Feed for
Personalised Ads
Viewable CPM: A Bid Strategy Unique to Display
Campaigns
Campaign Creation COMPLETE Demonstration
V. Video Campaigns
Understand YouTube Ad Formats
Bid Strategies for YouTube Ads
The Best Way to Start With YouTube Ads: Full
Campaign Walk-Through
YouTube Campaign Structure
(Advanced) Ad Sequencing on YouTube
VI. Other Campaign
Types
App
Discovery Campaigns
Local Campaigns
VII. Golden Bonus
Content For Google Ads Superheroes
Google Ads Editor: Quickly Make Bulk Updates to Revolutionise Your Campaign Management
Google Data Studio for Real-Time Reporting like a Pro.
Should I be applying recommendations from the Recommendations Tab?
Notes: Keeping track of what you’ve done.
(Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods
VIII. Conclusion
Congrats on Finishing the Course!
