Nielsen Norman Group – E-Commerce User Experience (3rd Edition)

E-Commerce User Experience(3rd Edition)Improving the usability of your e-commerce site builds a competitive advantage – today’s consumers are not satisfied with sites that simply allow them to shop. These reports outline detailed recommendations for improving the online shopping experience.This series includes 13 reports on specific topics and presents 884 design guidelines based on our usability research. Discussions and 1,710 screenshot illustrations supplement the findings.Article on research findings: E-Commerce UX Design TrendsBuy individual reports, or save 58% when you purchase all 13 volumes together.Individual ReportsVol. 01: User Behavior, Key Findings and Executive Summary for the SeriesGet insights into people’s online shopping behavior. This 76-page report presents the key usability findings that all e-commerce organizations should know.Vol. 02: Homepages and Category PagesE-commerce usability research featuring 71 guidelines for gaining customer interest and encouraging them to browse your offerings.Vol. 03: Product PagesGive e-commerce customers the product information they want, at the right time, and at the appropriate level of detail. Get 76 guidelines for producing engaging product pages.Vol. 04: Shopping Carts, Checkout and RegistrationIncrease e-commerce transactions; 114 guidelines for creating a smooth checkout experience.Vol. 05: Search (Including Faceted Search)Most e-commerce customers go directly to a site’s search tool to find products. Get 62 tips for designing search to increase profitability.Vol. 06: Customer ServiceGood e-commerce customer service leads to more loyal customers. Get 48 tips for designing websites that support customers when they need it.Vol. 07: Selling StrategiesA strong loyalty strategy helps you obtain and retain e-commerce customers. Get 82 tips for improving your marketing techniques online.Vol. 08: Wishlists, Gift Certificates, and Gift GivingGift-giving features can introduce new customer to your e-commerce site. Get 109 tips for helping shoppers create registries and redeem gift cards online.Vol. 09: Trust and CredibilityTrust is hard to build and easy to lose on e-commerce websites. Get 59 guidelines for helping customers feel confident enough in your organization to take desirable actions.Vol. 10: International PurchasersDiscover the nuances of selling to customers in different countries. Get 61 tips for appealing to a global audience.Vol. 11: Store Finders and LocatorsGet people to your stores by making yourself easy to find. Get 58 tips for designing locators on desktop and mobile websites and applications.Vol. 12: Transactional Email and Confirmation MessagesReduce call center costs with well-written automated email messages. Get 144 tips for improving customer service while saving you money.Vol. 13: User Research MethodologyGet inspiration for conducting your own studies. Learn how we collected the data so you can apply the suggestions appropriately.What’s new in the third edition?The third edition includes new and updated guidelines, including revisions and clarifications, as well as more than 600 new screenshot examples. In the third edition of this report, we used the existing guidelines from our previous research studies to complete heuristic reviews on additional e-commerce sites, adding new guidelines and updating examples of existing guidelines.Research MethodThe information in these reports is based on two separate rounds of e-commerce studies, including:One-on-one usability testingDiary-based longitudinal study, for which people recorded their online experiencesEyetrackingRepresentative users tested 206 e-commerce websites. The studies took place in the United States, United Kingdom, Denmark, and China (Hong Kong).Three reports in this series are based on additional research studies (Wishlists, Gift Certificates and Gift Giving, Store Finders and Locators, and Transactional Email and Confirmation Messages). Each of these three reports includes its own methodology section.Get download Nielsen Norman Group – E-Commerce User Experience (3rd Edition) at Forimc.com right now!Salepage: Archive: https://web.archive.org/web/20151128170335/http://www.nngroup.com/reports/ecommerce-user-experience/Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order. – Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB]. – Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link. – If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!