What You Get:
Website Behavior
32 videos / 3.5 hours
Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out? This course will reveal what’s wrong (and how to fix it). You’ll learn psychological tricks (e.g., colors, layouts, images) to optimize your website or mobile app.
Content
Case Study A — My Website
Tour of Old Website
Colors
Logo
Menus
Layout
Home
Footer
Button Text
Button Visuals
Posts
About
Assortments
Recap
Case Study B — Great Resumes Fast
Banner
Headline
Navigation Menu
Trust Symbols
Home (Benefits)
Home (Copy)
Home (Images)
Sales Funnel (Stage 1)
Sales Funnel (Stage 2)
Pricing Tables
Pricing Design
Checkout
Case Study C — 5DayDeal
Banner
Descriptions
Product Assortment
Persuasion
Product Summary
Checkout
Upsell
Sales Psychology
19 videos / 1.5 hours
How can you persuade people to buy your product or service? What do you do? What do you say? And how can you stop feeling awkward or sleazy? In this course, you’ll learn how to communicate your product in a way that (a) feels easy and natural, and (b) influences a prospect to buy.
Content
Part 1: Sales Materials
Layout
Pricing
Benefits
Copy
Videos
Social Proof
Case Study (SaaS Business)
Part 2: Lead Generation
Isolate a Market
Find Value
Deliver Value
Pitch and Close
Deliver and Seed
Case Study (Agency)
Part 3: Closing a Sale
Sales Calls
Asking Questions
Handling Objections
Sales Proposals
Part 4: Case Studies—Real Sales Calls
I illustrate ways to apply psychology in 5 real-life sales calls.
Part 5: Bonuses
Course Notes
Questions to Ask Prospects
Sales Proposal Template
Pricing Optimization
32 videos / 3.5 hours
Pricing is the fastest way to increase profit. But how do you find the optimal price? Maybe you reflect on your costs and competitors, eventually choosing a price that “feels right.” Sure, this decision might work. Or…it might be costing you money. In this course, you’ll learn clever methods that can help you find the optimal price in a more accurate way. Use these methods to maximize profit for your business or clients.
Content
Introduction
Overview of Pricing Methods
Part 1: Pricing Method–Psychology
Software Pricing
eCommerce Pricing
Part 2: Pricing Method–Surveys
Determine Your Customer Segments
Select the Survey Tool
Recruit People in Each Segment
Ask People to Evaluate Your Product
Analyze Their Willingness to Pay
Compare Responses Across Segments
Example: Home Goods
Part 3: Pricing Method–Van Westendorp
Overview of Van Westendorp
Collect the Data
Convert the Data Into a Frequency Table
Convert Table Into Percentages
Analyze the Van Westendorp
Excel Spreadsheet — Van Westendorp
Part 4: Pricing Method–Gabor-Granger
Overview of Gabor-Granger
Set Up the Gabor-Granger
Prepare the Data
Analyze the Gabor-Granger
Excel Spreadsheet — Gabor-Granger
Part 5: Pricing Method–Conjoint Analysis
Overview of Conjoint Analysis
Which Software to Use?
Set Up the Conjoint Study
Analyze the Conjoint Data
Bonus Method – Conjoint Analysis in Excel
Excel Spreadsheet — Conjoint Analysis
Part 6: Pricing Method–Split Testing
Overview of Split Testing
Which Prices Should You Test?
Part 7: Pricing Method–Demand Curves
Overview of Demand Curves
How to Analyze a Demand Curve
Content Marketing
30 videos / 8 hours
After leaving a job in SEO, I started a blog in marketing. By the next year, I grew my blog to 10k subscribers — all without paid advertising. In this 8-hour course, I share my blueprint for this growth: what I did, how I did it, and how you can replicate this growth in your own business.
Content
Introduction
About the Course
Introduction to Course
How to Grew My Blog the First 5k Subscribers
How to Promote Content Using Content Aggregators
How to Promote Content Using Influencer Outreach
Part 1: Creating Content
The Goal of Your Content
How to Choose Topics
My Process for Keyword Research
Heuristics of Epic Content
How to Incorporate Academic Research
How to Generate your Own Data
How to Design Effective Imagery
Variability of Long-Form Content
Types of Viral Articles
Where to Publish Your Content
Part 2: Optimizing Content
The Future of SEO
Technical SEO
Onpage Optimization
How to Create Content Upgrades
How to Deliver Content Upgrades
How to Integrate New Subscribers
Google Analytics
How to Measure Content Performance
Publishing Checklist
Part 3: Promoting Content
How to Compile Influencers
How to Get Influencers to Share Your Content
How to Contact Influencers (and What to Say)
Overview of Link Building
How to Boost Your Organic Ranking
